Long Campaigns: How to Keep Up the Momentum

August 19th, 2010 by

The APCO Worldwide team spent almost two years devoted to the Ford’s Theater renovation campaign. How can agencies maintain consistency and quality over this span?

Management Tips: Building a Solid Agency/Client Bond

August 19th, 2010 by

A solid client relationship was crucial in APCO Worldwide’s comprehensive campaign for the Ford Theater Society. Here are some tips on fostering good relations.

Marketing Budgets Hold Steady

August 16th, 2010 by

According to a recent study on measurement and accountability, companies are not cutting back on marketing.

U.S. Executives Question Corporate Green Commitment

August 16th, 2010 by

Gibbs & Soell’s 2010 “Sense & Sustainability Study" found that only a minority of execs see an overall strong corporate commitment to going green.

PR News Poll: JetBlue and the Evacuating Flight Attendant

August 13th, 2010 by

Flight attendant Steven Slater’s angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners.

PR News Advisory Board: Did HP and APCO Make the Right Move?

August 11th, 2010 by

Did APCO Worldwide give HP the right advice in the forced resignation of its chief, Mark Hurd? Members of PR News’ Advisory Board weigh in on the crisis.

Global Marketing Misses Mark

August 9th, 2010 by

Buddy Media and Harris Interactive surveyed 105 senior marketing executives and found that a substantial majority are still struggling to deliver global campaigns with consistent branding.

Tech Brands’ Twitter Trouble

August 9th, 2010 by

A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks to engage with audiences.

How to Write Subject Lines That Intrigue, Engage

August 9th, 2010 by

When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.

PR News Announces Platinum PR Award Finalists

August 2nd, 2010 by

The best of the best in PR: The Platinum PR Award winners will be revealed on Oct. 5 in New York City.