Many major brand owners find it difficult to place sustainability at the heart of corporate strategy, even though it is reshaping consumer preferences, innovation and manufacturing.
A survey of 120 business journalists reveals a lack of confidence in their own social media expertise.
Archer Group CEO Lee Mikles, who will be speaking at PR News’ Digital PR Summit on Oct. 6, says you should listen before you leap into social network communications.
A solid client relationship was crucial in APCO Worldwide’s comprehensive campaign for the Ford Theater Society. Here are some tips on fostering good relations.