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Execs Wrestle With Integrating Sustainability and Biz Goals

August 30th, 2010 by

Many major brand owners find it difficult to place sustainability at the heart of corporate strategy, even though it is reshaping consumer preferences, innovation and manufacturing.

Apple’s iPad Gains Corporate and Consumer Fans

August 30th, 2010 by

Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad.

What a CEO Wants and Why PR Can Deliver

August 30th, 2010 by

While CEOs often place the greatest value in PR for managing the crisis-of-the-day, leaders need the skills of PR practitioners to successfully maneuver through today’s increasingly complex business environment.

Business Journalists Still Getting the Hang of Social Media

August 23rd, 2010 by

A survey of 120 business journalists reveals a lack of confidence in their own social media expertise.

Seating Arrangements Effect Team Trust

August 23rd, 2010 by

Research from the Kellogg School found that team efficiency is influenced by the seating arrangements of groups.

Women More Engaged on Social Web

August 23rd, 2010 by

A comScore study says that social networking sites reach a higher percentage of women than men globally, with 75.8% of all women online visiting a social networking site in May 2010 versus 69.7% of men.

PR News Q&A: Lee Mikles on Navigating the Digital Highway

August 23rd, 2010 by

Archer Group CEO Lee Mikles, who will be speaking at PR News’ Digital PR Summit on Oct. 6, says you should listen before you leap into social network communications.

How to Transform Great Work Into Awards Entries

August 23rd, 2010 by

There’s nothing like getting rewarded for hard work. Here are  five tips for turning your great PR work into awards entries that stand out from the competition.

Making a Military Case for the Use of Social Media

August 19th, 2010 by

Iraq-based public affairs specialists turned to social media to spread the word about the activities of the Army Corps of Engineers. Here are some best practices from the effort.

Long Campaigns: How to Keep Up the Momentum

August 19th, 2010 by

The APCO Worldwide team spent almost two years devoted to the Ford’s Theater renovation campaign. How can agencies maintain consistency and quality over this span?