Many major brand owners find it difficult to place sustainability at the heart of corporate strategy, even though it is reshaping consumer preferences, innovation and manufacturing.
A survey of 120 business journalists reveals a lack of confidence in their own social media expertise.
Archer Group CEO Lee Mikles, who will be speaking at PR News’ Digital PR Summit on Oct. 6, says you should listen before you leap into social network communications.
Iraq-based public affairs specialists turned to social media to spread the word about the activities of the Army Corps of Engineers. Here are some best practices from the effort.