Providing a quality event experience for sponsors and advertisers will help ensure they return again and again.
Dana Perino is set to teach a public affairs master class at George Washington University—with a little help from her friends.
While some PR pros may think customer service is out of their realm, the power of the Internet gives communicators a big opportunity to create direct dialogue with customers.
A comprehensive measurement plan should consist of three parts—gauging the audience’s reactions to a brand before, during and after a campaign.
The Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.
A complex -based project such as a Web site requires project management basics. Here’s a checklist for success.
Here’s some Web site design tips that you may want to incorporate into your own site.
In advance of PR News’ Digital PR Next Practices Summit on October 6, we asked PR practitioners about their top challenges with social media. Jason Winocour, social and digital media practice leader and agency partner for Hunter Public Relations, shares his expertise in overcoming these hurdles.
Many major brand owners find it difficult to place sustainability at the heart of corporate strategy, even though it is reshaping consumer preferences, innovation and manufacturing.