Five Ways to Make Customer Service a Strong PR Tool

September 13th, 2010 by

While some PR pros may think customer service is out of their realm, the power of the Internet gives communicators a big opportunity to create direct dialogue with customers.

A Crisis ‘Pre-Mortem’ Could Help Prevent a Postmortem

September 13th, 2010 by

Discuss risk and strategy before a crisis so those postmortems aren’t so painful.

Throwing a Big Bash: Tips for Engaging Partygoers

September 13th, 2010 by

The behind-the-scenes workings of an event can have a major impact on resonating with attendees.

Translate Word of Mouth With Social Media Monitoring Tools

September 10th, 2010 by

A comprehensive measurement plan should consist of three parts—gauging the audience’s reactions to a brand before, during and after a campaign.

For Crisis Response Web Leader, BP Spill a Marathon, Not a Sprint

September 2nd, 2010 by

The Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.

PR-Related Regulatory Issues To Track In 2011

September 2nd, 2010 by

Here’s four important issues that could affect your PR efforts next year.

Tackling the IT Project: A Communications Checklist

September 2nd, 2010 by

A complex -based project such as a Web site requires project management basics. Here’s a checklist for success.

H&R Block Gets It Right With Compelling Web Site Features

September 2nd, 2010 by

Here’s some Web site design tips that you may want to incorporate into your own site.

Ask the Speaker: Jason Winocour on the Next Generation of Social Media Tools

August 31st, 2010 by

In advance of PR News’ Digital PR Next Practices Summit on October 6, we asked PR practitioners about their top challenges with social media. Jason Winocour, social and digital media practice leader and agency partner for Hunter Public Relations, shares his expertise in overcoming these hurdles.

Execs Wrestle With Integrating Sustainability and Biz Goals

August 30th, 2010 by

Many major brand owners find it difficult to place sustainability at the heart of corporate strategy, even though it is reshaping consumer preferences, innovation and manufacturing.