Throwing a Big Bash: Tips for Engaging Partygoers

September 13th, 2010 by

The behind-the-scenes workings of an event can have a major impact on resonating with attendees.

Demonstrate Event Value for Lasting Sponsorships

September 13th, 2010 by

Providing a quality event experience for sponsors and advertisers will help ensure they return again and again.

PR News Q&A: Former White House Press Secretary Perino Talks PR Education, Fox and BP

September 13th, 2010 by

Dana Perino is set to teach a public affairs master class at George Washington University—with a little help from her friends.

Translate Word of Mouth With Social Media Monitoring Tools

September 10th, 2010 by

A comprehensive measurement plan should consist of three parts—gauging the audience’s reactions to a brand before, during and after a campaign.

For Crisis Response Web Leader, BP Spill a Marathon, Not a Sprint

September 2nd, 2010 by

The Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.

PR-Related Regulatory Issues To Track In 2011

September 2nd, 2010 by

Here’s four important issues that could affect your PR efforts next year.

Tackling the IT Project: A Communications Checklist

September 2nd, 2010 by

A complex -based project such as a Web site requires project management basics. Here’s a checklist for success.

H&R Block Gets It Right With Compelling Web Site Features

September 2nd, 2010 by

Here’s some Web site design tips that you may want to incorporate into your own site.

Ask the Speaker: Jason Winocour on the Next Generation of Social Media Tools

August 31st, 2010 by

In advance of PR News’ Digital PR Next Practices Summit on October 6, we asked PR practitioners about their top challenges with social media. Jason Winocour, social and digital media practice leader and agency partner for Hunter Public Relations, shares his expertise in overcoming these hurdles.

Execs Wrestle With Integrating Sustainability and Biz Goals

August 30th, 2010 by

Many major brand owners find it difficult to place sustainability at the heart of corporate strategy, even though it is reshaping consumer preferences, innovation and manufacturing.