Going through the media relations motions doesn’t cut it with the press. Here’s how to become their go-to trusted resource.
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To earn employee trust, consistent communications and follow-up on awards programs are critical.
According to a study of high- and low-performing organizations issued by the The Institute for Corporate Productivity (i4cp), over half of respondents from low-performing organizations report that employees often remain in positions after their productivity has begun to wane.
The convergence of PR, advertising and digital tactics offers storytelling-savvy PR pros an opportunity to take the reins of content creation and management.
Discuss risk and strategy before a crisis so those postmortems aren’t so painful.