Don’t Send a Press Release—Become a Trusted Resource

September 27th, 2010 by

Going through the media relations motions doesn’t cut it with the press. Here’s how to become their go-to trusted resource.

Survey to Reveal Leading Social Media Strategies and Tactics

September 24th, 2010 by

Take the PR News/BurrellesLuce Social Media Management & Measurement survey now.

Employee Awards Pitfalls: Don’t Win ‘Worst Planner’ Title

September 24th, 2010 by

To earn employee trust, consistent communications and follow-up on awards programs are critical.

Educating Analysts: An Elusive Yet Critical Skill

September 24th, 2010 by

It’s not easy to get your messages across to industry experts, but careful preparation and compelling presentations help.

CMO and Corporate Comms Communication Breakdown

September 20th, 2010 by

Most companies do not see full alignment between marketing and corporate communications, according to a survey of CMOs.

Organizations Lag in Measuring Productivity

September 20th, 2010 by

According to a study of high- and low-performing organizations issued by the The Institute for Corporate Productivity (i4cp), over half of respondents from low-performing organizations report that employees often remain in positions after their productivity has begun to wane.

CSR Important to Minority Consumers

September 20th, 2010 by

A study by VanguardComm finds that one-third of Hispanic and African-American consumers almost always choose brands because they come from companies with strong CSR and cause-marketing programs they believe in.

Yesterday’s PR Pros, Today’s Chief Content Officers

September 17th, 2010 by

The convergence of PR, advertising and digital tactics offers storytelling-savvy PR pros an opportunity to take the reins of content creation and management.

A Crisis ‘Pre-Mortem’ Could Help Prevent a Postmortem

September 13th, 2010 by

Discuss risk and strategy before a crisis so those postmortems aren’t so painful.

Throwing a Big Bash: Tips for Engaging Partygoers

September 13th, 2010 by

The behind-the-scenes workings of an event can have a major impact on resonating with attendees.