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Coverage of Tech Companies Generally Positive

October 4th, 2010 by

Technology icons Apple and Google dominate industry media coverage, and Apple, in particular, has reporters gushing.

Nonprofit PR Awards Finalists Announced

October 4th, 2010 by

The finalists of PR News’ Nonprofit PR Awards have set benchmarks for creativity, passion and commitment. PR News will honor their work at a luncheon event in Washington, D.C., on Nov. 3.

Launching Live Through Event Sponsorships

October 4th, 2010 by

Debuting a product at an event you’re sponsoring can result in increased exposure and awareness.

Americans Have Little to No Trust in Media Coverage

October 4th, 2010 by

A Gallup poll finds that 57% of Americans have little to no trust in the mainstream media’s ability to report news fully, accurately and fairly.

Quick to the Core: Forming the Ultimate Crisis Team

October 4th, 2010 by

When it comes to putting together an effective crisis team, small and nimble wins the race.

Majority of Companies Over-Carbon-ated

October 4th, 2010 by

According to the 2010 Carbon Disclosure Project, most companies have failed to show significant carbon emissions reduction.

Looking for a Win-Win? Consider a Radio Partnership

September 27th, 2010 by

If you have the content and the time, a radio partnership may be better than just pitching to a station.

Don’t Send a Press Release—Become a Trusted Resource

September 27th, 2010 by

Going through the media relations motions doesn’t cut it with the press. Here’s how to become their go-to trusted resource.

Don’t Cut Corners, and Other Key Online Video Strategies

September 27th, 2010 by

While off-the-cuff videos can be effective, phone system designer Grasshopper took the route of high production values.

Trust Factor: CSR No Substitute for a Visible CEO

September 27th, 2010 by

Crisis expert Jim Lukaszewski says in the case of management problems, CEOs can’t hide behind corporate responsibility initiatives.