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Communicators Expect Big Things From Social Media, But Don’t Necessarily Use It 

October 18th, 2010 by

A study found that nearly all senior-level corporate communicators surveyed expect social media to change significantly how corporate communications teams reach their target audiences.

Launching Live Through Event Sponsorships

October 14th, 2010 by

Be selective about the events you sponsor and other tips to make the most of live event launches.

Web Users Tenacious in Search Tactics

October 14th, 2010 by

A study by ROI Research finds that Web searchers are more likely to click on a search if an image appears multiple times on the results page.

Sustainability Mind-Set Vital to Corporate Success

October 14th, 2010 by

An Accenture sustainability survey of 766 CEOs finds that 93% viewed environmental matters as critical to their company’s success.

Social Media Usage ‘Plateaus’ at 80% of Netizens

October 14th, 2010 by

A Forrester study finds that 80% of U.S. netizens now utilize social networking channels—equivalent to the penetration of DVD players. Communicators must find innovative solutions to stand out in the cluttered social media environment.

Quick to the Core: Forming the Ultimate Crisis Team

October 14th, 2010 by

When preparing for a crisis, putting together a small core team of people who can act with complete confidentiality and make quick decisions is critical.

Twitter Watch: Republican Lawmakers More Apt to Tweet

October 12th, 2010 by

A good percentage of U.S. senators and House representatives have Twitter accounts—proof that social media has a firm foothold in the nation’s capital.

Social Media Tactics, Measurement Loom Large at Digital PR Summit

October 6th, 2010 by

Hundreds of PR professionals got top tips from the experts on a range of digital and social media practices at PR News’ Digital PR Summit in New York. One basic, but crucial, piece of advice from Sarah Evans: Get a social media policy in place.

2010 Platinum PR Awards: Anniversary Campaign

October 5th, 2010 by

Winner: Sesame Workshop – Sesame Street’s 40th Anniversary Tasked with honoring Sesame Street’s 40th anniversary, Sesame Workshop crafted a robust campaign to cement the show’s iconic legacy and to market its new segments, format and CGI animation style. With… Continued

PR News Announces Platinum PR Award Winners

October 5th, 2010 by

The most outstanding communications initiatives—plus the Top Places to Work in PR—were honored at PR News’ Platinum PR Awards luncheon in New York City on Dec. 5.