A study found that nearly all senior-level corporate communicators surveyed expect social media to change significantly how corporate communications teams reach their target audiences.
When preparing for a crisis, putting together a small core team of people who can act with complete confidentiality and make quick decisions is critical.
An Accenture sustainability survey of 766 CEOs finds that 93% viewed environmental matters as critical to their company’s success.
A Forrester study finds that 80% of U.S. netizens now utilize social networking channels—equivalent to the penetration of DVD players. Communicators must find innovative solutions to stand out in the cluttered social media environment.
A good percentage of U.S. senators and House representatives have Twitter accounts—proof that social media has a firm foothold in the nation’s capital.
Hundreds of PR professionals got top tips from the experts on a range of digital and social media practices at PR News’ Digital PR Summit in New York. One basic, but crucial, piece of advice from Sarah Evans: Get a social media policy in place.
Winner: Sesame Workshop – Sesame Street’s 40th Anniversary Tasked with honoring Sesame Street’s 40th anniversary, Sesame Workshop crafted a robust campaign to cement the show’s iconic legacy and to market its new segments, format and CGI animation style. With… Continued