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True Green: Follow the FTC’s Latest Guidelines

October 25th, 2010 by

Looking to get a green product out into the market? Follow the FTC’s recently revised green guidelines to avoid making false green claims.

Testifying Before Congress? Time to Sweat the Details

October 25th, 2010 by

Widmeyer Communications offers tips for preparing for congressional testimony that can be applied to any speaking situation.

Translating Complex Science Topics Is Really an Art

October 25th, 2010 by

To communicate scientific research to audiences, frame it within shared values or beliefs—and use visuals.

Navigating a Crisis: Don’t Get Defensive, Stick to Your Guns

October 25th, 2010 by

Royal Caribbean’s Cynthia Martinez offers tips for turning negative media coverage into a PR success story.

A New CEO’s Checklist for Effective Communication

October 25th, 2010 by

These tips to make the introduction of a new CEO as smooth as possible can also be a window into the new leader’s communications style.

Beer and Politics: Latch Onto an Issue That Resonates

October 25th, 2010 by

The American Beverage Institute’s communications team offers tips for scanning the media for news hooks for one’s own messages.

More Than 30 Social Media Topics Headlined the PRSA Conference, But Influential Traditional Media Still Has Its Day

October 19th, 2010 by

The future of traditional media, new research on the PR skills needed by 2015 and ways to leverage social media platforms dominated the final day’s sessions at the Washington, D.C., event.

Communicators Expect Big Things From Social Media, But Don’t Necessarily Use It 

October 18th, 2010 by

A study found that nearly all senior-level corporate communicators surveyed expect social media to change significantly how corporate communications teams reach their target audiences.

Ethics High On Agenda at PRSA International Conference

October 18th, 2010 by

Social media and new digital technologies were also hot topics as PRSA’s International Conference kicked off, with online expert and Time columnist Bill Tancer delivering the keynote.

Kids’ ‘Entertaining’ Talk

October 18th, 2010 by

The Keller Fay Group finds from analyzing data from more than 3,600 panelists in the 13-17-year-old bracket that 74% talk about the media and entertainment.