Royal Caribbean’s Cynthia Martinez offers tips for turning negative media coverage into a PR success story.
The American Beverage Institute’s communications team offers tips for scanning the media for news hooks for one’s own messages.
Widmeyer Communications offers tips for preparing for congressional testimony that can be applied to any speaking situation.
To communicate scientific research to audiences, frame it within shared values or beliefs—and use visuals.
More Than 30 Social Media Topics Headlined the PRSA Conference, But Influential Traditional Media Still Has Its DayOctober 19th, 2010 by Scott Van Camp
The future of traditional media, new research on the PR skills needed by 2015 and ways to leverage social media platforms dominated the final day’s sessions at the Washington, D.C., event.
Social media and new digital technologies were also hot topics as PRSA’s International Conference kicked off, with online expert and Time columnist Bill Tancer delivering the keynote.