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Take the Guesswork Out of Identifying Influencers

November 10th, 2010 by

While it can be a complex undertaking, finding the right third-party influencers is critical in promoting your organization’s messages, said influencer experts at a PR News Workshop.

Chief Communications Officers Face Social Media Threats

November 8th, 2010 by

About a third of global CCOs polled in a new study say their brands have experienced a reputation crisis caused by social media, and most aren’t prepared to handle such incidents.

PR News Announces 2010 NonProfit PR Award Winners

November 3rd, 2010 by

Kaiser Permanente’s Diane Gage Lofgren and the U.S. Census Bureau’s Steve Jost keynoted the PR News NonProfit PR Awards luncheon on Nov. 3 at the National Press Club in Washington, D.C. Nearly 200 communicators were in attendance to celebrate the best in nonprofit PR.

Capital Ideas for Attracting Influencers and Share of Voice

November 1st, 2010 by

To successfully build social capital around a brand, a 360-degree, multi-platform effort is required. Here’s a snapshot of Nike’s constant outreach that drives positive awareness around its brand.

Lawyerly Advice: Get Third Parties Ready in Advance

November 1st, 2010 by

In today’s always-on media environment, it’s critical to be in full readiness mode even before a litigation crisis hits. The ability to quickly leverage digital and human assets becomes critical.

Crafting a Winning Speech: It’s a Pain and Pleasure Thing

November 1st, 2010 by

Ditch statistics and make a real connection with the listening audience.

Fessing Up in Public: How to Admit Mistakes Gracefully

November 1st, 2010 by

Peter O’Toole, a director of public relations at GE, offers some tips on how to communicate mistakes.

Live TV-Watching Habits Shift

November 1st, 2010 by

Consumers who have shifted the majority of their video viewing to non-live video content make up a significant portion of adult Internet users in the U.S., says a report by SAY Media, with comScore and TRU.

Brands Beat Celebs in Social Media Following

November 1st, 2010 by

Twitter or Facebook users are more likely to follow brands than celebrities, a new report has found.

Non-Corporate Public Affairs Pros Use Social Media More than Corporate Counterparts

November 1st, 2010 by

The majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News.