While it can be a complex undertaking, finding the right third-party influencers is critical in promoting your organization’s messages, said influencer experts at a PR News Workshop.
About a third of global CCOs polled in a new study say their brands have experienced a reputation crisis caused by social media, and most aren’t prepared to handle such incidents.
Kaiser Permanente’s Diane Gage Lofgren and the U.S. Census Bureau’s Steve Jost keynoted the PR News NonProfit PR Awards luncheon on Nov. 3 at the National Press Club in Washington, D.C. Nearly 200 communicators were in attendance to celebrate the best in nonprofit PR.
The majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News.
To successfully build social capital around a brand, a 360-degree, multi-platform effort is required. Here’s a snapshot of Nike’s constant outreach that drives positive awareness around its brand.
In today’s always-on media environment, it’s critical to be in full readiness mode even before a litigation crisis hits. The ability to quickly leverage digital and human assets becomes critical.
Ditch statistics and make a real connection with the listening audience.
Peter O’Toole, a director of public relations at GE, offers some tips on how to communicate mistakes.