Scandinavian countries move up the charts in FutureBrand’s country brand rankings, while Canada claims No. 1.
Fewer than 40% of 241 online communities studied have any rewards or recognition programs—key drivers in keeping viewers engaged.
The former CNN senior political analyst has a message for PR professionals: Journalists are looking for stories, not announcements. Schneider shares other insights in this preview Q&A for his panel discussion at PR News’ How-To Conference.