Advertising specialties, or swag, is more cost effective than other ad mediums, and its cost per impression has remained steady for the last three years, says a study.
Fewer than 40% of 241 online communities studied have any rewards or recognition programs—key drivers in keeping viewers engaged.
Put-downs of employee ideas by managers not only inhibits staff creativity, it could also lead to missing the next Big Thing.
The former CNN senior political analyst has a message for PR professionals: Journalists are looking for stories, not announcements. Schneider shares other insights in this preview Q&A for his panel discussion at PR News’ How-To Conference.