Swag Makes Good Advertising Impression

November 17th, 2010 by

Advertising specialties, or swag, is more cost effective than other ad mediums, and its cost per impression has remained steady for the last three years, says a study.

Few Brands Use a Cohesive Approach to Social Engagement

November 17th, 2010 by

Fewer than 40% of 241 online communities studied have any rewards or recognition programs—key drivers in keeping viewers engaged.

Phrases Not to Utter During a Brainstorming Session

November 17th, 2010 by

Put-downs of employee ideas by managers not only inhibits staff creativity, it could also lead to missing the next Big Thing.

PR News Q&A: Bill Schneider and the How-To’s of Media Relations

November 16th, 2010 by

The former CNN senior political analyst has a message for PR professionals: Journalists are looking for stories, not announcements. Schneider shares other insights in this preview Q&A for his panel discussion at PR News’ How-To Conference.

How CEOs Judge Comms Efforts: Gut Feel Out

November 15th, 2010 by

More CEOs judge PR efforts by the amount of favorable media coverage and employee satisfaction levels, according to a new Weber Shandwick study.

Emergency Response Checklist for Communicators

November 15th, 2010 by

Judgment calls may be necessary during a crisis, but having a predetermined emergency response plan can prevent big crisis headaches and save valuable time.

Social Threats Overwhelm CCOs

November 12th, 2010 by

More than half of respondents to a new study cited social media experience among the most important qualifications for tomorrow’s communicators.

Relevant Content Big B2B Challenge

November 12th, 2010 by

Those B2B marketers who are able to develop and employ a content marketing strategy see notable improvements in a company’s placement in search results.

Twitter Watch: Followers of Best Workplaces

November 12th, 2010 by

PR News looks at the Twitter following of companies included in Fortune‘s 2010 best workplaces list.

Local Media Buys: It’s Not All about the Ads

November 12th, 2010 by

By developing true partnerships with local media, communicators can get much more than a paid 30-second spot—particularly if their message resonates with the audience.