Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.
CEOs believe social media within five years will become one of the top two ways to engage customers, mainly at the expense of traditional media.
With the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change.
Blue Ocean’s research points out five key areas in which to concentrate your social media measurement efforts.
One in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved.
Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.
66% of CEOs of the world’s top 50 companies engaged online in 2012, compared with 36% in 2010, but only 18% use social networks.
While many in the press gushed about Oreo’s creative Twitter response to the power outage at the Super Bowl, others wonder if the effort was blown out of proportion.