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PR News Announces Winners of PR People Awards

November 30th, 2010 by

PR News celebrated the winners of its annual PR People Awards on Nov. 30 at the National Press Club in Washington, D.C. Also honored were this year’s inductees into PR News’ Hall of Fame and the 15-to-Watch.

Americans Sound Off on Needed Policy Changes

November 24th, 2010 by

Americans are divided on how to help the economy, but their thoughts on improving the U.S. energy policy—which includes reducing U.S. dependency on foreign oil—are clear.

‘Dr. Google’ Is In: More Women Seek Health Help Online

November 24th, 2010 by

One in three women surveyed by TNS and Ogilvy PR say that health info they find online does a better job than their doctor when it comes to keeping their family healthy.

How to Prepare Execs for Presentations, Speeches

November 22nd, 2010 by

Preparing for an executive’s speech can be just as nerve-racking for the communicator as it can be for the speaker.

Navigate Dangerous Crisis Roads With Opinion Research

November 22nd, 2010 by

Think of a crisis as a trip—with proper information, planning and execution, the damage to one’s reputation is minimized. A well-executed plan will keep you on track and minimize the possibility of dangers along the way.

Big Brands Make Pilgrimage to TWTRCON SF

November 21st, 2010 by

At TWTRCON in San Francisco, it was clear that Twitter is still volatile and powerful—a social networking Wild West that is inspiring its share of dreams and nightmares among brands.

Leveraging WOM to Make Up for Shallow Pockets

November 17th, 2010 by

Getting external stakeholders involved in media outreach for a viral campaign requires a strong program and media tools your audience can use.

Maintaining Cohesive Team Efforts Across Multiple Orgs

November 17th, 2010 by

Partnering on an initiative has its advantages, but maintaining cohesive messaging and communications can be a challenge when multiple organizations team up.

U.S. Falls Three Slots in Country Brand Rankings

November 17th, 2010 by

Scandinavian countries move up the charts in FutureBrand’s country brand rankings, while Canada claims No. 1.

Swag Makes Good Advertising Impression

November 17th, 2010 by

Advertising specialties, or swag, is more cost effective than other ad mediums, and its cost per impression has remained steady for the last three years, says a study.