Consumers Change Habits

December 8th, 2010 by

A recent Harris Interactive Poll of 3,084 adults finds that over the past six months, 62% of U.S. adults have purchased more generic brands and 45% are brown-bagging lunch instead of purchasing it.

Social Media On the Rise at Small Businesses

December 8th, 2010 by

Small business owners see social media as a key to customer engagement, says a survey by Constant Contact.

In a Crisis? Opinion Research Can Answer Key Questions

December 8th, 2010 by

Research prior to or early on in a crisis sets a baseline for the enterprise’s image. Here’s a listing of the benefits.

Don’t Let Social Media Trip Up Financial Communications

December 8th, 2010 by

There are many things to consider when integrating blogs and other social networks into an IR program—such as disclosure and adhering to legal compliance.

Seven Critical Questions to Ask Yourself in a Crisis

December 8th, 2010 by

Have all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble.

Common Sense, Energy Bill Can Jump-Start Climate Efforts

December 8th, 2010 by

Smaller organizations can make a difference in climate change, too. Here are some common sense tips on how to get started.

Letter-Writing Success Not Just About Pen and Paper

December 8th, 2010 by

At the heart of the New York Public Library Don’t Close the Book on Libraries campaign was a letter-writing effort to urge City Hall and lawmakers to restore funding for the Library. George Milhaltses, NYPL… Continued

SEO Tactics for PR Success: Getting to the Top of Search Results  One Thing, Suppressing Negative Posts Another Thing Entirely

December 7th, 2010 by

MS&L’s Kai Blum and TopRank Online Marketing’s Jolina Pettice will also reveal the 10 key components for SEO success at the Dec. 8 PR News Webinar.

Plan Your Leadership Strategy for Your Next Crisis Today

December 6th, 2010 by

While dealing with a communications crisis may unpleasant, advance planning, skillful execution and honest evaluation could provide the ultimate PR learning experience.

Rules of the Road for Modern PR Practitioners Covered at PR News’ How-To Conference

December 1st, 2010 by

While social media and influencer engagement tactics were woven throughout the day at PR News’ How-To Conference, timeless and essential topics like media relations got their due as well.