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Five Planning Tips for Globetrotting Campaigns

December 30th, 2010 by

Here’s a checklist for managing a global campaign, from itinerary to visas to immunization.

Communicators Boost Budgets, Eye E-Mail

December 30th, 2010 by

Marketers have an optimistic outlook on the new year, with half of businesses planning to increase their budgets.

Companies Not Yet ‘Like’-ing Social Media Customer Feedback

December 30th, 2010 by

While consumers are increasingly engaging with brands through social media, the vast majority of companies do not use social media to gather customer feedback.

Social Media Archiving Tools for Careful Organizations

December 27th, 2010 by

Perhaps it’s a nightmare you haven’t considered: That chain of social media communication that seemed so disposable at the time needs to be recovered, and you fear it may be gone forever.

Cisco Named Most Environmentally Responsible IT Company

December 13th, 2010 by

Ericsson, Fujitsu and Google also praised by the environmental watchdog for their green leadership efforts.

Local TV News Grabs Viewers

December 13th, 2010 by

Local television news is more effective in engaging viewers’ attention with advertising than other TV program genres and competitive media, says a Hearst Television study.

Americans in a Charitable Mood

December 13th, 2010 by

A study shows that Americans are in a charitable mood this holiday season, with nearly a third saying they will donate to charity rather than buying some gifts.

PR Job Outlook Positive in Q1 of 2011

December 13th, 2010 by

A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the first quarter of 2011.

PR News Q&A: Advocacy for Public Relations Tops PRSA Member Concerns, Says Incoming CEO

December 13th, 2010 by

Rosanna Fiske, who takes over as head of PRSA in 2011, discusses what she heard from PR executives on her recent listening tour, the coming agenda for the association and "PR," the brand.

In a Crisis? Opinion Research Can Answer Key Questions

December 8th, 2010 by

Research prior to or early on in a crisis sets a baseline for the enterprise’s image. Here’s a listing of the benefits.