Exploring the Veteran’s Mind to Achieve Campaign Success

January 10th, 2011 by

Focus group sessions with returning vets from Iraq and Afghanistan uncovered key attitudes and beliefs that helped form the messaging for a successful outreach effort.

Working With the Ad Council: Pro Bono Doesn’t Mean ‘Free’

January 10th, 2011 by

Working with the Ad Council on an initiative can be a fruitful exercise, but it’s important to have a measurement system in place—particularly when it comes to dollars spent.

PR News Q&A: Ovaitt on Measurement’s ‘So What’ Factor

January 10th, 2011 by

PR measurement expert and PR News Measurement Conference speaker Frank Ovaitt discusses which metrics the C-suite wants to see, the importance of the Barcelona Principles and…well, don’t get him started on advertising value equivalents (AVEs).

Savvy Consumers Question ‘All-Natural’ Product Labels

January 3rd, 2011 by

Increasingly interested in purchasing organic products, consumers are holding those brands to higher standards—and are asking for independent certification of natural products.

Corporate America Failing to Meet Public’s Expectations

January 3rd, 2011 by

The majority of Americans feel that corporate America failed to meet their expectations in 2010, and say that improved ethics is a key way for companies to lift their standings in 2011.

Measurements Tenets to Live By: The Barcelona Principles

January 3rd, 2011 by

Created in 2010, the Barcelona Principles serve as a basic framework for PR pros looking to develop measurement strategies. Read on for the seven guidelines.

How PR, Marketing and Advertising Can All Get Along

January 3rd, 2011 by

With PR, marketing and advertising all under one roof, Roll International can be thought of as an "integration laboratory." Here are four key tips from Roll on achieving optimal collaboration among the three functions.

Internet Usage Linked to Household Income

January 3rd, 2011 by

Americans with higher household incomes tend to use the Internet more often, and have more of a variety of tech gear to access the Web than those in lower income brackets.

Customer Service Slow to Adopt Social Media Strategies

January 3rd, 2011 by

CRM and customer service teams are lagging in the adoption of social media strategies, says a study. Just a quarter of customer service teams could ID where customers were "talking" about them.

Communicators Boost Budgets, Eye E-Mail

December 30th, 2010 by

Marketers have an optimistic outlook on the new year, with half of businesses planning to increase their budgets.