Working with the Ad Council on an initiative can be a fruitful exercise, but it’s important to have a measurement system in place—particularly when it comes to dollars spent.
PR measurement expert and PR News Measurement Conference speaker Frank Ovaitt discusses which metrics the C-suite wants to see, the importance of the Barcelona Principles and…well, don’t get him started on advertising value equivalents (AVEs).
Created in 2010, the Barcelona Principles serve as a basic framework for PR pros looking to develop measurement strategies. Read on for the seven guidelines.
With PR, marketing and advertising all under one roof, Roll International can be thought of as an "integration laboratory." Here are four key tips from Roll on achieving optimal collaboration among the three functions.
CRM and customer service teams are lagging in the adoption of social media strategies, says a study. Just a quarter of customer service teams could ID where customers were "talking" about them.
Increasingly interested in purchasing organic products, consumers are holding those brands to higher standards—and are asking for independent certification of natural products.
The majority of Americans feel that corporate America failed to meet their expectations in 2010, and say that improved ethics is a key way for companies to lift their standings in 2011.