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Influencer Measurement Tools: They Drill Down, But How Far?

January 18th, 2011 by

Social media consultant Jason Falls has developed a list of influencer measurement tools—here’s a small sampling of such tools, including their features and pricing.

Build Stronger Relationships: Take Digital Conversations Offline

January 18th, 2011 by

With digital communications drastically improving audience targeting and reach, establishing a real, human connection sometimes gets short shrift. Here’s how to elevate online relationships to the personal level.

Match Social Media Strategy With Goals and Brand Values

January 18th, 2011 by

When goals and objectives are clearly defined, melding them with strong social media strategies usually results in an effective campaign.

Optimal Agency Relationships: Clarify Internal Message First

January 18th, 2011 by

At Sara Lee, working with an outside agency initially required plenty of internal collaboration between communications and brand teams.

PR News Announces CSR Awards Finalists

January 17th, 2011 by

As CSR efforts resonate more and more with the public, trumpeting an organization’s good citizenship is critical. PR News honors the best of these efforts with its annual CSR Awards. Here are the nominees.

Working With the Ad Council: Pro Bono Doesn’t Mean ‘Free’

January 10th, 2011 by

Working with the Ad Council on an initiative can be a fruitful exercise, but it’s important to have a measurement system in place—particularly when it comes to dollars spent.

PR News Q&A: Ovaitt on Measurement’s ‘So What’ Factor

January 10th, 2011 by

PR measurement expert and PR News Measurement Conference speaker Frank Ovaitt discusses which metrics the C-suite wants to see, the importance of the Barcelona Principles and…well, don’t get him started on advertising value equivalents (AVEs).

Students Resist Marketing Tactics on Social Media

January 10th, 2011 by

College students prefer to have private discussions with their friends on social networking sites—eschewing conversations with corporate marketers, says a new study.

Tablet Sales to Soar, With iPad Leading the Charge

January 10th, 2011 by

Sales of tablet computers are expected to double over the next five years, resulting in increased competition, says a new study.

Public Divided on WikiLeaks’ Document Dump

January 10th, 2011 by

Free speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents.