Good Customer Service Proves Elusive

January 18th, 2011 by

Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between.

Celebrity Spokespeople Yield Negative Ad Scores

January 18th, 2011 by

If you’re thinking about hiring a celebrity to front a campaign, consider that unless that celeb is Oprah, you may be wasting resources.

Americans’ Optimism on Economy Increases

January 18th, 2011 by

Twice as many Americans think the economy will be better rather than worse this year—is this a sign of economic recovery?

Influencer Measurement Tools: They Drill Down, But How Far?

January 18th, 2011 by

Social media consultant Jason Falls has developed a list of influencer measurement tools—here’s a small sampling of such tools, including their features and pricing.

PR News Announces CSR Awards Finalists

January 17th, 2011 by

As CSR efforts resonate more and more with the public, trumpeting an organization’s good citizenship is critical. PR News honors the best of these efforts with its annual CSR Awards. Here are the nominees.

Students Resist Marketing Tactics on Social Media

January 10th, 2011 by

College students prefer to have private discussions with their friends on social networking sites—eschewing conversations with corporate marketers, says a new study.

Tablet Sales to Soar, With iPad Leading the Charge

January 10th, 2011 by

Sales of tablet computers are expected to double over the next five years, resulting in increased competition, says a new study.

Public Divided on WikiLeaks’ Document Dump

January 10th, 2011 by

Free speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents.

Investing in Wellness Programs: Measurement Is Lacking

January 10th, 2011 by

While employee wellness programs are on the rise—particularly in North America—only about a third of employers are actually measuring the success of such programs.

Want to Dig Deeper Into SEO? Follow the Experts

January 10th, 2011 by

There are plenty of search engine optimization resources to help make you a search master. Sterling Communications’ Devin Davis and Weber Shandwick’s Karianne Stinson provide a list of SEO blogs and experts to either get you started or keep your SEO efforts on track.