Celebrity Spokespeople Yield Negative Ad Scores

January 18th, 2011 by

If you’re thinking about hiring a celebrity to front a campaign, consider that unless that celeb is Oprah, you may be wasting resources.

Americans’ Optimism on Economy Increases

January 18th, 2011 by

Twice as many Americans think the economy will be better rather than worse this year—is this a sign of economic recovery?

Influencer Measurement Tools: They Drill Down, But How Far?

January 18th, 2011 by

Social media consultant Jason Falls has developed a list of influencer measurement tools—here’s a small sampling of such tools, including their features and pricing.

Build Stronger Relationships: Take Digital Conversations Offline

January 18th, 2011 by

With digital communications drastically improving audience targeting and reach, establishing a real, human connection sometimes gets short shrift. Here’s how to elevate online relationships to the personal level.

PR News Announces CSR Awards Finalists

January 17th, 2011 by

As CSR efforts resonate more and more with the public, trumpeting an organization’s good citizenship is critical. PR News honors the best of these efforts with its annual CSR Awards. Here are the nominees.

Investing in Wellness Programs: Measurement Is Lacking

January 10th, 2011 by

While employee wellness programs are on the rise—particularly in North America—only about a third of employers are actually measuring the success of such programs.

Want to Dig Deeper Into SEO? Follow the Experts

January 10th, 2011 by

There are plenty of search engine optimization resources to help make you a search master. Sterling Communications’ Devin Davis and Weber Shandwick’s Karianne Stinson provide a list of SEO blogs and experts to either get you started or keep your SEO efforts on track.

Exploring the Veteran’s Mind to Achieve Campaign Success

January 10th, 2011 by

Focus group sessions with returning vets from Iraq and Afghanistan uncovered key attitudes and beliefs that helped form the messaging for a successful outreach effort.

Working With the Ad Council: Pro Bono Doesn’t Mean ‘Free’

January 10th, 2011 by

Working with the Ad Council on an initiative can be a fruitful exercise, but it’s important to have a measurement system in place—particularly when it comes to dollars spent.

PR News Q&A: Ovaitt on Measurement’s ‘So What’ Factor

January 10th, 2011 by

PR measurement expert and PR News Measurement Conference speaker Frank Ovaitt discusses which metrics the C-suite wants to see, the importance of the Barcelona Principles and…well, don’t get him started on advertising value equivalents (AVEs).