Visual Brand Identity Strengthens Connection With Employees

January 24th, 2011 by

A compelling visual brand identity targeted at employees instills pride, loyalty and motivation that cannot be achieved with bland, unappealing graphics.

Frequent Web Users More Likely to Volunteer—and Go to Church

January 24th, 2011 by

People who heavily use the Internet tend to be active in volunteer organizations—and may be more religious—than people who don’t go online, says a new study.

Corporate Trainers Have Social Media Reservations

January 24th, 2011 by

Using social media for informal learning on the job is acknowledged as valuable by corporate trainers, but security and productivity are ongoing issues, says a study.

Working With Law Enforcement: Be Helpful Yet Unobtrusive

January 24th, 2011 by

PR’s collaboration with outside agencies and groups is key to any successful campaign, and that extends to working with law enforcement when necessary. Here are tips from Levick Strategic Communications on how to best interact with the police.

PR News Q&A: Keys to Effective Influencer Measurement

January 24th, 2011 by

StrategyOne’s Natasha Fogel—the leader of  measurement initiatives for brands like Starbucks and eBay—discusses aligning influencer efforts with business goals and handling negative influencers, among other topics.

Data Point: The Top Corporate Citizens and Their Presence on Facebook

January 24th, 2011 by

We track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge.

Journalists Open to Pitches Via Twitter

January 19th, 2011 by

As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches.

Good Customer Service Proves Elusive

January 18th, 2011 by

Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between.

Celebrity Spokespeople Yield Negative Ad Scores

January 18th, 2011 by

If you’re thinking about hiring a celebrity to front a campaign, consider that unless that celeb is Oprah, you may be wasting resources.

Americans’ Optimism on Economy Increases

January 18th, 2011 by

Twice as many Americans think the economy will be better rather than worse this year—is this a sign of economic recovery?