PR News Q&A: Keys to Effective Influencer Measurement

January 24th, 2011 by

StrategyOne’s Natasha Fogel—the leader of  measurement initiatives for brands like Starbucks and eBay—discusses aligning influencer efforts with business goals and handling negative influencers, among other topics.

Data Point: The Top Corporate Citizens and Their Presence on Facebook

January 24th, 2011 by

We track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge.

PR News Launches Salary Survey

January 24th, 2011 by

Participate in PR News’ PR Salary Survey, which will benchmark the state of compensation within the PR profession. The deadline to take the survey is Feb. 16.

Visual Brand Identity Strengthens Connection With Employees

January 24th, 2011 by

A compelling visual brand identity targeted at employees instills pride, loyalty and motivation that cannot be achieved with bland, unappealing graphics.

Frequent Web Users More Likely to Volunteer—and Go to Church

January 24th, 2011 by

People who heavily use the Internet tend to be active in volunteer organizations—and may be more religious—than people who don’t go online, says a new study.

Corporate Trainers Have Social Media Reservations

January 24th, 2011 by

Using social media for informal learning on the job is acknowledged as valuable by corporate trainers, but security and productivity are ongoing issues, says a study.

Journalists Open to Pitches Via Twitter

January 19th, 2011 by

As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches.

Build Stronger Relationships: Take Digital Conversations Offline

January 18th, 2011 by

With digital communications drastically improving audience targeting and reach, establishing a real, human connection sometimes gets short shrift. Here’s how to elevate online relationships to the personal level.

Match Social Media Strategy With Goals and Brand Values

January 18th, 2011 by

When goals and objectives are clearly defined, melding them with strong social media strategies usually results in an effective campaign.

Optimal Agency Relationships: Clarify Internal Message First

January 18th, 2011 by

At Sara Lee, working with an outside agency initially required plenty of internal collaboration between communications and brand teams.