As the term “content marketing” becomes de rigueur in both marketing and public relations precincts, communicators are scrambling to find the resources and develop the processes to turn their organizations into content factories. But we’ve… Continued
Winner: Grameen Foundation USA – JP Morgan Employee Volunteer Program J.P. Morgan employee, Ronak Sampat (far right), led a team of four volunteers and spent three weeks in Kenya developing a financing mechanism to facilitate… Continued
Winner: Toronto Hydro Corporation – Going Beyond CR Reporting: A Commitment to Stakeholders In the past, Toronto Hydro Corporation, the electric utility that serves customers within the greater Toronto area, had recognized corporate responsibility as… Continued
By forbidding lapel pins or accessories that display organized causes, charities may suffer.
56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.
Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.