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Efficiency and Integration Critical For Effective Content Marketing

February 11th, 2013 by

As the term “content marketing” becomes de rigueur in both marketing and public relations precincts, communicators are scrambling to find the resources and develop the processes to turn their organizations into content factories. But we’ve… Continued

2013 CSR Awards: Employee Volunteer Program

February 11th, 2013 by

Winner: Grameen Foundation USA – JP Morgan Employee Volunteer Program J.P. Morgan employee, Ronak Sampat (far right), led a team of four volunteers and spent three weeks in Kenya developing a financing mechanism to facilitate… Continued

Pope’s Resignation and Knowing When to Leave

February 11th, 2013 by

While Pope Benedict’s decision to resign from his post may have stunned his inner circle, his stepping down due to health problems should help his legacy.

2013 CSR Awards: Stakeholder Engagement

February 11th, 2013 by

Winner: Toronto Hydro Corporation – Going Beyond CR Reporting: A Commitment to Stakeholders In the past, Toronto Hydro Corporation, the electric utility that serves customers within the greater Toronto area, had recognized corporate responsibility as… Continued

CBS’ Grammy Ban on Lapel Pins Sends the Wrong Message

February 8th, 2013 by

By forbidding lapel pins or accessories that display organized causes, charities may suffer.

For the PR Field, the Post-‘Client’ Era Hasn’t Begun Just Yet

February 8th, 2013 by

56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.

The Quick Lowdown on PR Measurement From Hall-of-Famer Don Stacks

February 7th, 2013 by

Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.

Six Tips to Mind Your Manners in the Workplace

February 7th, 2013 by

Beth Haiken, VP of corporate citizenship and communications at Waypoint Homes, provides her six-point Princess Manifesto to stave off rudeness in the workplace.

Editor’s Pick: Video of the Week (2/7)

February 7th, 2013 by

This New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films.

Crisis Lessons Between a 30 Rock and a Hard Place

February 7th, 2013 by

Stephanie Scott, social media specialist for American airlines, provides four lessons learned from the Alec Baldwin Words With Friends tweeting incident.