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Cruising Any Time Soon?

February 14th, 2013 by

In the wake of the Carnival Triumph debacle, would you consider taking a cruise for your next vacation?

3 Tips to Avoid Costly Mistakes When Rushing Through Email

February 14th, 2013 by

When we work quickly, it can often mean that little mistakes get made—and as communications professionals, little mistakes can be costly, especially when we’re speaking with high-profile client contacts, prospects and members of the media.

20 Things to Love About PR

February 14th, 2013 by

Of the 186 different responses that poured in when we asked our audience what they love most about PR, we’ve cherry-picked 20 of our faves

‘Youthfulness’ Out, ‘Older and Wiser’ In as a Branding Trend

February 12th, 2013 by

After years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick.

Pope’s Resignation and Knowing When to Leave

February 11th, 2013 by

While Pope Benedict’s decision to resign from his post may have stunned his inner circle, his stepping down due to health problems should help his legacy.

2013 CSR Awards: Stakeholder Engagement

February 11th, 2013 by

Winner: Toronto Hydro Corporation – Going Beyond CR Reporting: A Commitment to Stakeholders In the past, Toronto Hydro Corporation, the electric utility that serves customers within the greater Toronto area, had recognized corporate responsibility as… Continued

4 Tips to Leverage a Booming LinkedIn

February 11th, 2013 by

The professional social network has tripled its stock price since going public in 2011, meaning PR pros should "take stock" in how to best put LinkedIn to use.

2013 CSR Awards: Twitter Communications

February 11th, 2013 by

Winner: The Ritz-Carlton — The Ritz-Carlton Community Footprints, @RitzCarltonCSR The Ritz-Carlton Hotel Company’s social responsibility program, Community Footprints, is part of the company culture and DNA. The goal of the @RitzCarltonCSR account is simple: it… Continued

2013 CSR Awards: Social Media Campaign

February 11th, 2013 by

Winner: Cohn & Wolfe – Audubon and Toyota’s Exit the Highway For most people, "National Audubon Society" conjures images of bluejays, owls and sparrows. Cars? Not so much. So when Audubon and Toyota asked for Cohn… Continued

2013 CSR Awards: Environmental Stewardship

February 11th, 2013 by

Winner: DuPont – Drive to Zero Landfill Communications Campaign The DuPont Building Innovations business in 2009 embarked on a three year "Drive to Zero Landfill" program to completely eliminate the 81 million pounds of landfill… Continued