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Cruising Any Time Soon?

February 14th, 2013 by

In the wake of the Carnival Triumph debacle, would you consider taking a cruise for your next vacation?

3 Tips to Avoid Costly Mistakes When Rushing Through Email

February 14th, 2013 by

When we work quickly, it can often mean that little mistakes get made—and as communications professionals, little mistakes can be costly, especially when we’re speaking with high-profile client contacts, prospects and members of the media.

20 Things to Love About PR

February 14th, 2013 by

Of the 186 different responses that poured in when we asked our audience what they love most about PR, we’ve cherry-picked 20 of our faves

‘Youthfulness’ Out, ‘Older and Wiser’ In as a Branding Trend

February 12th, 2013 by

After years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick.

4 Tips to Leverage a Booming LinkedIn

February 11th, 2013 by

The professional social network has tripled its stock price since going public in 2011, meaning PR pros should "take stock" in how to best put LinkedIn to use.

2013 CSR Awards: Twitter Communications

February 11th, 2013 by

Winner: The Ritz-Carlton — The Ritz-Carlton Community Footprints, @RitzCarltonCSR The Ritz-Carlton Hotel Company’s social responsibility program, Community Footprints, is part of the company culture and DNA. The goal of the @RitzCarltonCSR account is simple: it… Continued

2013 CSR Awards: Social Media Campaign

February 11th, 2013 by

Winner: Cohn & Wolfe – Audubon and Toyota’s Exit the Highway For most people, "National Audubon Society" conjures images of bluejays, owls and sparrows. Cars? Not so much. So when Audubon and Toyota asked for Cohn… Continued

2013 CSR Awards: Environmental Stewardship

February 11th, 2013 by

Winner: DuPont – Drive to Zero Landfill Communications Campaign The DuPont Building Innovations business in 2009 embarked on a three year "Drive to Zero Landfill" program to completely eliminate the 81 million pounds of landfill… Continued

2013 CSR Awards: Cause Branding Campaign

February 11th, 2013 by

Winner: Food Network’s Hunger Hits Home Campaign Narrated by actor and campaign spokesperson Jeff Bridges, Hunger Hits Home examined the issue of childhood hunger through the eyes of those on the frontlines—parents and children, anti-hunger… Continued

2013 CSR Awards: Community Affairs

February 11th, 2013 by

Winner: California Milk Advisory Board with Ketchum – Real Seals Mean Milk Money for Schools In California, the No. 1 dairy state, you’d expect local schools to serve local milk. But several suppliers to Southern… Continued