When a Company Changes its Culture, Communicators Play a Critical Role

March 4th, 2013 by

Changing an organization’s culture is a daunting task. It requires comprehensive planning, both internal and external research and outreach and integration with all departments.

Smartphones, Tablets: the Public’s New Best Friends; Lack of Localization Impedes Communications Campaigns

March 4th, 2013 by

▶ Mobile Users Get Friendly with Devices: We see it on the subway, in restaurants, in theaters—just about everywhere: Head down, staring at the small screen. Now, a survey by Citrix of 1,000-plus American

Campaign Evaluation: Logic Models Ensure Results

March 4th, 2013 by

Evaluation. Many communicators working for social change within limited budgets balk at the sight of this word, seeing instead, “Abandon hope all ye who evaluate here.” After all, it’s already hard

Polansky: Clients Increasingly Looking to Their PR Agencies for the Big Idea

March 4th, 2013 by

PR veteran Andy Polansky took charge as CEO of Weber Shandwick last November after serving as president of the agency since 2004. With Polansky at the helm, Weber Shandwick continues to move toward a

Communicators Split on Taking a Cruise for Their Next Vacation

February 22nd, 2013 by

In the wake of the Carnival triumph debacle, would you want to take a cruise for vacation? We got some decidedly mixed results from the PR crowd.

Editor’s Pick: Video of the Week (2/21)

February 21st, 2013 by

In this video, the Council of PR Firms avoids the talking-head approach that’s endemic to online videos targeting the business sector.

Kroll: ‘Identify the Value of Your Brand’

February 20th, 2013 by

Cassel Kroll, VP of Media Strategy at Edelman Digital, has some sagely advice for PR pros about building online communities.

4 Tips for Getting Your Bearings with Foursquare

February 20th, 2013 by

Chris Badaldon, chief sales and marketing officer for The Ritz-Carlton Hotel Co., LLC, provides four tips to get cracking on Foursquare.

Media Training as Leadership Development

February 18th, 2013 by

Is media training a tactical skill to prepare for interviews or an aspect of leadership development? In the vocabulary of a media trainer, I would consider that question a false choice or an A/B dilemma. The

Twitter: A Powerful Tool for Anticipating Needs of the Media

February 15th, 2013 by

Former journalist David Sommers explains that PR pros must add value to reporters via social media.