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As Masters of Earned Media, PR Pros Make for Natural Digital Storytellers

March 15th, 2013 by

Rishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the… Continued

Cross-Promotion is Key to Pinterest Success

March 15th, 2013 by

Erica Campbell, director of social media at homes.com, talks to PR News about Pinterest success and the importance of cross-promotion.

The Biggest PR Trends from 2013 SXSW

March 15th, 2013 by

Melissa Todisco, VP at Hunter PR, provided PR News with some boots-on-the-ground coverage from this year’s gathering in Austin.

For Communications Pros, Mobile Apps Become Major Business-Driving Tool

March 11th, 2013 by

Think of apps as a content delivery—what’s inside that vehicle creates awareness, educates and (let’s hope) in some way provides value for the user.

How To Deliver A Rip-Roaring, Effective RFP

March 11th, 2013 by

Knowing about these RFP red flags can help PR exes and/or their procurement teams hone a better proposal.

Yahoo’s New Policy: Workers Favor In-Person Interaction; Brand Affinity, Not Discounts, Drives Social Media ‘Likes’

March 11th, 2013 by

A TrackVia survey comes on the heels of Mayer’s edict that starting in June all Yahoo employees work from the company’s offices.

Case Study: TerraCycle Teams with Tobacco Company for Cigarette Waste Collection Effort—No Ifs, Ands or Butts About It

March 11th, 2013 by

It’s unusual for a company with revenue of $18 million to bypass media buys to help spread the word about its products and services, instead depending almost solely on non-paid, public relations efforts.

Tip Sheet: PR-Marketing Bond is Invaluable to Brand Building

March 11th, 2013 by

Anyone can buy ad space, but your target customers will believe what they read in an article or online compared with what they see in an ad.

Polansky: Clients Increasingly Looking to Their PR Agencies for the Big Idea

March 4th, 2013 by

PR veteran Andy Polansky took charge as CEO of Weber Shandwick last November after serving as president of the agency since 2004. With Polansky at the helm, Weber Shandwick continues to move toward a

Report: Public Skeptical of Social Listening

March 4th, 2013 by

Since the dawn of social media, communicators have had a laser-like focus on listening. According to Altimeter Group , 42% of companies have social media listening as one of its top priorities in 2013. Now, a