5 New Technologies to Spice Up Your PR Mix

April 1st, 2013 by

Harnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us.

The Nature Conservancy Hits Motherlode With Facebook Treasure Hunt Contest

March 29th, 2013 by

The Nature Conservancy’s Trevor Martin, set to speak at PR News’ Big Three Digital PR Conference on April 18 in NYC, talks social media contests, mobile PR and more.

CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought Leadership

March 27th, 2013 by

To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.

Why the Best PR Defense is a Good, Solid Offense

March 25th, 2013 by

So why did Lance Armstrong really sit on Oprah’s couch? It is human nature to want to respond to negative accusations.

Media Relations on Twitter: a Risk Worth Taking

March 22nd, 2013 by

Douglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media.

Choosing the Right Tools to Build Your Social-Media Presence

March 21st, 2013 by

Ketchum’s Alex Cecala provides a few pointers on how to pick the best social-media tools for your brand.

Twitter’s Vine Could Have a ‘Reel’ Impact on Your PR Program

March 20th, 2013 by

Adrianna Giuliani of DeVries Global, who is set to present at the PR News Big 3 Digital PR Conference, says the immediacy of Twitter’s Vine video platform makes it a social tool to watch.

To Banish Doubts About Social ROI, Focus on Tried-and-True Metrics

March 19th, 2013 by

Joy Hays, worldwide manager, digital and social media communications at Texas Instruments, provides the most effective ways to measure the impact of Twitter, Facebook and Pinterest.

Meme-Jacking: A Resourceful Way To Create Arresting Brand Campaigns

March 18th, 2013 by

Memes: The term may be lost on PR professionals who are not attuned to pop culture or surfing YouTube. No, memes aren’t those silent street performers, nor is the word pronounced mem eees —as one PR News

Old PR Ideas Masquerade as New Discoveries

March 18th, 2013 by

A growing segment of the PR industry is losing touch with basic, effective principles that have driven news generation, program positioning and human interaction for decades.