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PR Insider: Planning a Home Run PR Campaign for Wild Card Clients

A PR team should expect that change is inevitable, and they should be flexible enough to adapt their original plan. Here are some tips on how to adapt with the client. | MORE »

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PR Insider: 5 Tips for Giving a Great Interview

There is no way to guarantee an interview will go completely according to plan, but here are five tips that can help make the interview successful.  | MORE »

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William Mills Increases Awareness with Content Distribution

Many of today’s communication firms are moving to include content creation and marketing because they realize content distribution is driving results. | MORE »

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PR Insider: Corporate Communications and Civilian Safety

There are important guidelines to consider if you are in the process of transforming your corporate brand position to reach a non-traditional target audience. | MORE »

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PR Insider: More Fans Than Plans

You find stories about content marketing everywhere you look, but does it match its popularity in the press? We conducted a survey of marketing professionals to find out. | MORE »

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PR Insider: Face Time Matters

We’re constantly communicating with one another, but the balance has shifted to remote communication. Here’s a way to make the most of face-to-face interaction.  | MORE »

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PR Insider: Navigating a Crisis in Public and Private Organizations

Figuring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO. | MORE »

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PR Insider: The Intern Conundrum – To Pay or Not to Pay

When it comes to agencies hiring interns, the question that always comes up is: “To pay or not to pay.” Frankly, that should never be the question.  | MORE »

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PR Insider: Building and Retaining an Agency Client Roster

In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.  | MORE »

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PR Insider: Critical Questions To Ask When Planning PR Strategy

Planning a proactive public relations strategy for your business can pay huge dividends. Here is a comprehensive list of things to think about when crafting that strategy. | MORE »

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