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How to Use Thought Leadership to Energize Your Brand

Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition. | MORE »

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7 PR Tips Not (Easily) Found In Your AP Style Guide

PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.  | MORE »

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How to Bring Life to Shareable Content

Creating shareable content for the modern audience is a challenge that can be overcome by following these key principles. | MORE »

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What It Means to Be an Intern in 2015

Today’s PR internships are more competitive than ever. Here are some valuable tips to spend that uncertain time as an intern to your advantage.  | MORE »

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Making Time for Face Time With PR Clients

While it’s possible to conduct business without ever meeting in-person with clients in certain cases, but we shouldn’t forget about the value of such interactions.  | MORE »

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3 Reasons Why Email Marketing And PR Agencies Should Work Together

PR practitioners are looking for ways to meld modern marketing tactics into their plans. And many are discovering that email marketing is one of the best crossover tools.  | MORE »

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PR Insider: How Legacy Brands Adapt to a New Age

Legacy brands face a unique challenge in maintaining relevancy in the digital age. Here is how one such company met and overcame that challenge. | MORE »

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PR Insider: Handling Communications During a Product Recall

Preparation is crucial in communicating with the public, the media, and employees about a product recall. | MORE »

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PR Insider: Making Contacts in the Newspaper Newsroom

Many newspaper newsrooms these days still have a beat system, but there are also web sites, video and a constantly changing media landscape to contend with. | MORE »

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PR Insider: Making Facebook Work for PR

PR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created. | MORE »

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