We need to get to back to the basics of reputation management because teaching principles of protecting an image should be sacred in PR.
In a highly competitive environment, strong relationships will make the difference between your client leaving you behind or staying with your agency.
Gain a better understanding of how PR pros help build brands in the online space with this guide to help your company take its digital program to the next level.
Ringing in 2015 means one thing for sure: the only thing that remains the same is change. Is your organization ready? How will change be perceived by the public, employees, your investors or donors?
Your organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job.
If you see something savvy, appreciate it. If you see an award-winning campaign, research why and work to emulate that for one of your clients.
How can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice.
What if we transformed the press release into such a useful tool that journalists were clamoring for more time with them? It’s up to dynamic PR leaders to make it happen.
There are important lessons we can take away from a close look at the rise of Uber.
Both clients and practitioners believe in the axiom of emotional resonance. But do we examine the precise reason why emotional connectivity matters so much?