This personal tale of one journalist’s journey from news to PR explores the ups and downs for anyone looking to make a similar career change.
Internal communicators have numerous tools and channels at their disposal for employee engagement. Understanding which tools work best in an organization is key.
Landing a TV placement for your client is just the beginning. There are a number of questions to be answered and issues to address in order to get the best results.
Even though PR stunts will probably be eliminated from your strategy, creating them can expand your thinking on ways of gaining media attention for clients.
There’s no one-size-fits-all approach to social media — but there are some things that you can do to strike the right balance between your personal and professional personas.
In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.
You’ve been asked to create a comprehensive public relations plan. You are either filled with excitement or anxiety. Here are 6 tips to ease the pain.
A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.