» Register today for PR News' Content Marketing Boot Camp June 18 in NYC «
As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.
More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.
Convincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first.
In this preview of the free webinar, “Meaningful Metrics – Understanding Engagement, Influence and Reach,” Dr. Jim Macnamara
With the general economy on the upswing PR pros have reason to be hopeful about the future.
For consumers of media worldwide, online usage now exceeds offline media consumption.
While government agencies may not be known as early adopters in the social media space, their jumping on Vine signifies the growing importance—and expectation—for organizations to provide behind-the-scenes looks and video content with audiences.
Ketchum’s Don Bartholomew, who will present at PR News’ PR Measurement Conference on May 15, believes PR pros rely too much on opinion and experience when it comes to measurement.
There are four basic rules to keep in mind when communicating bad news.
For its “Coral Reefs Saved My Life” campaign, The Nature Conservancy led off with a video featuring Arden O’Connor, who was being treated with a drug that originated in the ocean.
 | Platinum PR Award Winners
|
 | Nonprofit PR Awards
|
 | CSR Awards Winners
|
Connect with us