Daily War Room Worked for Obama—and Will Work for Your PR Campaigns

May 7th, 2013 by

PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.

7 Key Communications Takeaways from Iron Man 3

May 6th, 2013 by

Like many CEOs, Iron Man alter-ego Tony Stark could use some media training.

Measurement is Sexy. Really

May 1st, 2013 by

Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.

C.C. Chapman on the Measures of True Happiness

April 29th, 2013 by

Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.”

3 Questions for Measurement Hall of Fame Inductee Katie Paine

April 24th, 2013 by

Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.

Making PR Decisions That Are Based on Data (Not Your Gut)

April 23rd, 2013 by

From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.

How to Implement a Newsroom Mentality

April 22nd, 2013 by

As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.

Authenticity Key to Survival on Social Channels, Say Digital Leaders at PR News’ Big 3 Conference

April 19th, 2013 by

More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.

Tackle Touchy Subjects Via Education

April 15th, 2013 by

Convincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first.

Meaningful Metrics and Desired Outcomes: Q&A With Dr. Jim Macnamara

April 11th, 2013 by

In this preview of the free webinar, “Meaningful Metrics – Understanding Engagement, Influence and Reach,” Dr. Jim Macnamara