The Stylebook to Help PR Pros Create Their Own Writing Style

June 24th, 2013 by

If PR pros want to improve their writing skills, perhaps they need to carve out some time to read Charles Dickens, Vladimir Nabokov, F. Scott Fitzgerald and other literary lions whose writing talents have transcended the generations. It’s one piece of advice for how PR pros can improve their writing skills, compliments of Beth Haiken, VP of corporate citizenship and communications at WayPoint Homes.

How to Avoid Talking to Yourself on Facebook

June 21st, 2013 by

Morgan McLintic, executive vice president of LEWIS PR and PR News Next Practices Annual Conference presenter, weighs in on Instagram video and what it takes to grow a community on Facebook.

To Inject Storytelling in Business Communications, Read the Masters

June 11th, 2013 by

How many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.

ABC’s of Content Marketing: Always Be Content-Optimizing

June 4th, 2013 by

A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson.

‘Branded Content’ Means Nothing to Google—Relevant Content Is What It’s All About

May 29th, 2013 by

How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.

Tips for Communications Pros Doing Business in Africa

May 29th, 2013 by

François Baird, Africa chairman of Edelman and the founder of Baird’s Renaissance, talks to PR News about how to do business in the African continent.

PR Expert Discusses the Highs and Lows of Sole Proprietorship

May 21st, 2013 by

Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency.

An Appreciation: Jack Felton

May 16th, 2013 by

PR veteran Jack Felton died earlier this month. We gathered some thoughts about his impact on the PR profession from a few members of PR News’ Measurement Hall of Fame, who are all disciples of Felton.

Writing Bootcamp: Storytelling and Editing are the Pillars of Successful PR Communications

May 16th, 2013 by

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.

For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress

May 8th, 2013 by

Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.