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‘Youthfulness’ Out, ‘Older and Wiser’ In as a Branding Trend

After years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick. | MORE »

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2013 CSR Awards: Social Media Campaign

Winner: Cohn & Wolfe – Audubon and Toyota’s Exit the Highway For most people, "National Audubon Society" conjures images of bluejays, owls and sparrows. Cars? Not so much. So when Audubon and Toyota asked for Cohn … | MORE »

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Efficiency and Integration Critical For Effective Content Marketing

As the term “content marketing” becomes de rigueur in both marketing and public relations precincts, communicators are scrambling to find the resources and develop the processes to turn their organizations into content factories. But we’ve … | MORE »

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2013 CSR Awards: Environmental Stewardship

Winner: DuPont – Drive to Zero Landfill Communications Campaign The DuPont Building Innovations business in 2009 embarked on a three year "Drive to Zero Landfill" program to completely eliminate the 81 million pounds of landfill … | MORE »

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2013 CSR Awards: Cause Branding Campaign

Winner: Food Network’s Hunger Hits Home Campaign Narrated by actor and campaign spokesperson Jeff Bridges, Hunger Hits Home examined the issue of childhood hunger through the eyes of those on the frontlines—parents and children, anti-hunger … | MORE »

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2013 CSR Awards: Community Affairs

Winner: California Milk Advisory Board with Ketchum – Real Seals Mean Milk Money for Schools In California, the No. 1 dairy state, you’d expect local schools to serve local milk. But several suppliers to Southern … | MORE »

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15 Tips for Media Training Success

PR agency veteran Arthur Solomon shares the 15 tips he told clients before media interviews. | MORE »

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2013 CSR Awards: Employee Volunteer Program

Winner: Grameen Foundation USA – JP Morgan Employee Volunteer ProgramJ.P. Morgan employee, Ronak Sampat (far right), led a team of four volunteers and spent three weeks in Kenya developing a financing mechanism to facilitate the … | MORE »

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Pope’s Resignation and Knowing When to Leave

While Pope Benedict’s decision to resign from his post may have stunned his inner circle, his stepping down due to health problems should help his legacy. | MORE »

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2013 CSR Awards: Stakeholder Engagement

Winner: Toronto Hydro Corporation – Going Beyond CR Reporting: A Commitment to Stakeholders In the past, Toronto Hydro Corporation, the electric utility that serves customers within the greater Toronto area, had recognized corporate responsibility as … | MORE »

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