While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation.
Salesforce’s Heather-Anne MacLean covers how not only PR, but other members of an organization can prepare for social media dissenters.
Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.
Do you agree or disagree that PR and marketing agencies would benefit by eliminating the term "client" from their vernacular?
Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.
Despite the proliferation of social channels, there are some elements of writing that won’t soon go out of style.
The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.
80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.
Please click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl?
Volkswagen’s Super Bowl ad has attracted a groundswell of attention on whether or not it is racially offensive.