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Meme-Jacking: A Resourceful Way To Create Arresting Brand Campaigns

Memes: The term may be lost on PR professionals who are not attuned to pop culture or surfing YouTube. No, memes aren’t those silent street performers, nor is the word pronounced mem eees —as one PR News | MORE »

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As Masters of Earned Media, PR Pros Make for Natural Digital Storytellers

Rishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the … | MORE »

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Cross-Promotion is Key to Pinterest Success

Erica Campbell, director of social media at homes.com, talks to PR News about Pinterest success and the importance of cross-promotion. | MORE »

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The Biggest PR Trends from 2013 SXSW

Melissa Todisco, VP at Hunter PR, provided PR News with some boots-on-the-ground coverage from this year’s gathering in Austin.  | MORE »

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Tip Sheet: PR-Marketing Bond is Invaluable to Brand Building

Anyone can buy ad space, but your target customers will believe what they read in an article or online compared with what they see in an ad. | MORE »

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For Communications Pros, Mobile Apps Become Major Business-Driving Tool

Think of apps as a content delivery—what’s inside that vehicle creates awareness, educates and (let’s hope) in some way provides value for the user. | MORE »

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How To Deliver A Rip-Roaring, Effective RFP

Knowing about these RFP red flags can help PR exes and/or their procurement teams hone a better proposal.  | MORE »

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Yahoo’s New Policy: Workers Favor In-Person Interaction; Brand Affinity, Not Discounts, Drives Social Media ‘Likes’

A TrackVia survey comes on the heels of Mayer’s edict that starting in June all Yahoo employees work from the company’s offices. | MORE »

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Case Study: TerraCycle Teams with Tobacco Company for Cigarette Waste Collection Effort—No Ifs, Ands or Butts About It

It’s unusual for a company with revenue of $18 million to bypass media buys to help spread the word about its products and services, instead depending almost solely on non-paid, public relations efforts. | MORE »

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When a Company Changes its Culture, Communicators Play a Critical Role

Changing an organization’s culture is a daunting task. It requires comprehensive planning, both internal and external research and outreach and integration with all departments.  | MORE »

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