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Infographic: Major Gap Exists Between Management’s and Employees’ Views on Recognition

While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation. | MORE »

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5 Simple Tips for Dealing With Unhappy Citizens on Social Media

Salesforce’s Heather-Anne MacLean covers how not only PR, but other members of an organization can prepare for social media dissenters. | MORE »

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Most Undervalued PR Skill (According to You)  

Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs. | MORE »

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Poll: Have We Entered the Post-’Client’ Age? 

Do you agree or disagree that PR and marketing agencies would benefit by eliminating the term "client" from their vernacular? | MORE »

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5 PR Tips to Help Your Small Business Thrive

Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives. | MORE »

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Road to Effective PR Writing Need Not Be So Bumpy

Despite the proliferation of social channels, there are some elements of writing that won’t soon go out of style. | MORE »

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Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best

The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons. | MORE »

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Digitally Satisfied Shoppers Likely to Purchase More

80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand. | MORE »

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Poll: How Would You Spend Super Bowl Ad Dollars on PR? 

Please click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl? | MORE »

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Editor’s Pick: Video of the Week (1/31)

Volkswagen’s Super Bowl ad has attracted a groundswell of attention on whether or not it is racially offensive. | MORE »

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