We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy.
In this video from February 2012, the late Daniel Edelman discusses the value of PR and the future of the business.
Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.
Andy Smith, co-author of "The Dragonfly Effect" and morning keynote speaker at PR News’ Feb. 27 Digital PR Summit in San Francisco, advises organizations of all stripes to formulate a single goal for all social media activity.
Large numbers of adults don’t really understand how Facebook and Google make money.
Experts say all new aircraft go through growing pains, but after a serious of problems with its highly touted Dreamliner, at what point does Boeing go into PR crisis mode?
Daniel Edelman, the founder the of the world’s largest PR agency, was a pioneer in the field of marketing communications.
While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.
Before PR execs embark on a content-marketing strategy, they first need to understand the actions of their audiences.
Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.