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While Face-to-Face Interaction Rules with CEOs, Social Media Engagement is Expected to Explode

CEOs believe social media within five years will become one of the top two ways to engage customers, mainly at the expense of traditional media. | MORE »

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Reduction in Postal Delivery May Have a Big Impact on Your PR Efforts   

With the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change. | MORE »

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Valentine’s Day Poll

Share with us what you love most about working in public relations for a chance to win a $50 gift card to Massage Envy. | MORE »

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Infographic: B2B Companies Well-Represented in Fortune 100 Social Effectiveness Index

Blue Ocean’s research points out five key areas in which to concentrate your social media measurement efforts. | MORE »

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6 Secrets to Writing a Killer Synopsis

A boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners. | MORE »

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Emotional Aspect of Customer Service Most Critical

One in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved. | MORE »

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7 Media Relations Tips for Joe Flacco and Co. While on the Super Bowl Circuit

Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop. | MORE »

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Oreo’s Power-Outage Tweet: Much Ado About Nothing?

While many in the press gushed about Oreo’s creative Twitter response to the power outage at the Super Bowl, others wonder if the effort was blown out of proportion. | MORE »

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Top CEOs Engaged Online—Just Not on Social Networks

66% of CEOs of the world’s top 50 companies engaged online in 2012, compared with 36% in 2010, but only 18% use social networks. | MORE »

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Infographic: Major Gap Exists Between Management’s and Employees’ Views on Recognition

While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation. | MORE »

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