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Media Training as Leadership Development

Is media training a tactical skill to prepare for interviews or an aspect of leadership development? In the vocabulary of a media trainer, I would consider that question a false choice or an A/B dilemma. The | MORE »

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Twitter: A Powerful Tool for Anticipating Needs of the Media

Former journalist David Sommers explains that PR pros must add value to reporters via social media. | MORE »

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Cruising Any Time Soon?

In the wake of the Carnival Triumph debacle, would you consider taking a cruise for your next vacation? | MORE »

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3 Tips to Avoid Costly Mistakes When Rushing Through Email

When we work quickly, it can often mean that little mistakes get made—and as communications professionals, little mistakes can be costly, especially when we’re speaking with high-profile client contacts, prospects and members of the media. | MORE »

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20 Things to Love About PR

Of the 186 different responses that poured in when we asked our audience what they love most about PR, we’ve cherry-picked 20 of our faves | MORE »

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‘Youthfulness’ Out, ‘Older and Wiser’ In as a Branding Trend

After years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick. | MORE »

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2013 CSR Awards: Cause Branding Campaign

Winner: Food Network’s Hunger Hits Home Campaign Narrated by actor and campaign spokesperson Jeff Bridges, Hunger Hits Home examined the issue of childhood hunger through the eyes of those on the frontlines—parents and children, anti-hunger … | MORE »

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2013 CSR Awards: Community Affairs

Winner: California Milk Advisory Board with Ketchum – Real Seals Mean Milk Money for Schools In California, the No. 1 dairy state, you’d expect local schools to serve local milk. But several suppliers to Southern … | MORE »

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15 Tips for Media Training Success

PR agency veteran Arthur Solomon shares the 15 tips he told clients before media interviews. | MORE »

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2013 CSR Awards: Employee Volunteer Program

Winner: Grameen Foundation USA – JP Morgan Employee Volunteer ProgramJ.P. Morgan employee, Ronak Sampat (far right), led a team of four volunteers and spent three weeks in Kenya developing a financing mechanism to facilitate the … | MORE »

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