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As Masters of Earned Media, PR Pros Make for Natural Digital Storytellers

Rishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the … | MORE »

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Cross-Promotion is Key to Pinterest Success

Erica Campbell, director of social media at homes.com, talks to PR News about Pinterest success and the importance of cross-promotion. | MORE »

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The Biggest PR Trends from 2013 SXSW

Melissa Todisco, VP at Hunter PR, provided PR News with some boots-on-the-ground coverage from this year’s gathering in Austin.  | MORE »

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For Communications Pros, Mobile Apps Become Major Business-Driving Tool

Think of apps as a content delivery—what’s inside that vehicle creates awareness, educates and (let’s hope) in some way provides value for the user. | MORE »

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How To Deliver A Rip-Roaring, Effective RFP

Knowing about these RFP red flags can help PR exes and/or their procurement teams hone a better proposal.  | MORE »

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Yahoo’s New Policy: Workers Favor In-Person Interaction; Brand Affinity, Not Discounts, Drives Social Media ‘Likes’

A TrackVia survey comes on the heels of Mayer’s edict that starting in June all Yahoo employees work from the company’s offices. | MORE »

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Case Study: TerraCycle Teams with Tobacco Company for Cigarette Waste Collection Effort—No Ifs, Ands or Butts About It

It’s unusual for a company with revenue of $18 million to bypass media buys to help spread the word about its products and services, instead depending almost solely on non-paid, public relations efforts. | MORE »

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Tip Sheet: PR-Marketing Bond is Invaluable to Brand Building

Anyone can buy ad space, but your target customers will believe what they read in an article or online compared with what they see in an ad. | MORE »

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Smartphones, Tablets: the Public’s New Best Friends; Lack of Localization Impedes Communications Campaigns

▶ Mobile Users Get Friendly with Devices: We see it on the subway, in restaurants, in theaters—just about everywhere: Head down, staring at the small screen. Now, a survey by Citrix of 1,000-plus American | MORE »

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Campaign Evaluation: Logic Models Ensure Results

Evaluation. Many communicators working for social change within limited budgets balk at the sight of this word, seeing instead, “Abandon hope all ye who evaluate here.” After all, it’s already hard | MORE »

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