From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.
As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.
Convincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first.
In this preview of the free webinar, “Meaningful Metrics – Understanding Engagement, Influence and Reach,” Dr. Jim Macnamara
With the general economy on the upswing PR pros have reason to be hopeful about the future.
For consumers of media worldwide, online usage now exceeds offline media consumption.
Ketchum’s Don Bartholomew, who will present at PR News’ PR Measurement Conference on May 15, believes PR pros rely too much on opinion and experience when it comes to measurement.