Krisleigh Hoermann, who will present at PR News’ Digital PR Next Practices Summit on Feb. 27 in San Francisco, says it’s time to go deep with Facebook engagement.
Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.
A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.
A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change.
DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.
No trick grammar quiz, the pronoun test is a simple diagnostic tool to help assess the health of an organization.
Working with industry analysts gives PR pros valuable insight that helps build successful communications programs.
Media trainer Karen Friedman scores Lance Armstrong’s interview with Oprah Winfrey, and on most counts the disgraced cyclist failed to make the grade.
CEOs get more comfortable in front of the camera, but are still skittish about jumping into social media, according to a new study by PR agency Weber Shandwick.
In this video from February 2012, the late Daniel Edelman discusses the value of PR and the future of the business.