Featured


avatar

When a Company Changes its Culture, Communicators Play a Critical Role

Changing an organization’s culture is a daunting task. It requires comprehensive planning, both internal and external research and outreach and integration with all departments.  | MORE »

Comments Off

avatar

Communicators Split on Taking a Cruise for Their Next Vacation

In the wake of the Carnival triumph debacle, would you want to take a cruise for vacation? We got some decidedly mixed results from the PR crowd. | MORE »

Comments Off

avatar

Editor’s Pick: Video of the Week (2/21)

In this video, the Council of PR Firms avoids the talking-head approach that’s endemic to online videos targeting the business sector. | MORE »

Comments Off

avatar

Kroll: ‘Identify the Value of Your Brand’

Cassel Kroll, VP of Media Strategy at Edelman Digital, has some sagely advice for PR pros about building online communities. | MORE »

Comments Off

avatar

4 Tips for Getting Your Bearings with Foursquare

Chris Badaldon, chief sales and marketing officer for The Ritz-Carlton Hotel Co., LLC, provides four tips to get cracking on Foursquare.
 | MORE »

Comments Off

avatar

Media Training as Leadership Development

Is media training a tactical skill to prepare for interviews or an aspect of leadership development? In the vocabulary of a media trainer, I would consider that question a false choice or an A/B dilemma. The | MORE »

Comments Off

avatar

Twitter: A Powerful Tool for Anticipating Needs of the Media

Former journalist David Sommers explains that PR pros must add value to reporters via social media. | MORE »

Comments Off

avatar

Cruising Any Time Soon?

In the wake of the Carnival Triumph debacle, would you consider taking a cruise for your next vacation? | MORE »

Comments Off

avatar

3 Tips to Avoid Costly Mistakes When Rushing Through Email

When we work quickly, it can often mean that little mistakes get made—and as communications professionals, little mistakes can be costly, especially when we’re speaking with high-profile client contacts, prospects and members of the media. | MORE »

2 Comments

avatar

20 Things to Love About PR

Of the 186 different responses that poured in when we asked our audience what they love most about PR, we’ve cherry-picked 20 of our faves | MORE »

Comments Off