A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson.
How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.
François Baird, Africa chairman of Edelman and the founder of Baird’s Renaissance, talks to PR News about how to do business in the African continent.
Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency.
PR veteran Jack Felton died earlier this month. We gathered some thoughts about his impact on the PR profession from a few members of PR News’ Measurement Hall of Fame, who are all disciples of Felton.
For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress
Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.
PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.
Like many CEOs, Iron Man alter-ego Tony Stark could use some media training.
Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.