Featured

PR Insider: Ask the Right Questions During a PR RFP

January 2nd, 2014 by

It’s critical that both agencies and in-house pros come to the table armed with the right questions to make sure the relationship is a good fit on both ends.

PR Insider: Success and the Wizard of Oz

December 30th, 2013 by

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”

PR Insider: Success and the Wizard of Oz

December 30th, 2013 by

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”

PR Insider: Internal Communications In Periods of Rapid Growth

December 23rd, 2013 by

Rapid growth is a great problem for a company to have, but it remains a challenge for corporate communicators. Learn to adapt to your new situation and keep employees in the loop.

PR Insider: Planning, Engaging and Improving for 2014

December 19th, 2013 by

This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.

PR Insider: American Airlines Offers a Lesson in Social Media

December 16th, 2013 by

Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media.

PR Insider: The Changing Relationship Between Celebrities and Brands

December 13th, 2013 by

Celebrities pushing products in the media is not new. What is new is the way celebrity partnerships are taking shape.

Burke_Amelia

PR News Announces Winners of 2013 PR People Awards

December 10th, 2013 by

PR News celebrated the winners and honorable mentions of its 2013 PR People Awards at the National Press Club in Washington, D.C. on Dec. 10, 2013.

PR Insider: Becoming What You Will Be, and Other New Years’ PR thoughts

December 9th, 2013 by

It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.

PR Insider: Five Ways to Lose a Client…and Win Them Back

December 5th, 2013 by

Clients come and go, but properly analyzing a loss can lead to reassessment, adjustment and more business.