Video conferencing has become one of the most convenient ways to meet with clients. Whether it’s a matter of convenience or time constraints, web meetings are fantastic options. They are quick ways to start discussions, and some are absolutely free.
Whether it’s due to a lack of measurement tools, budgetary constraints or simple inertia, there is a disconnect between the rhetoric and the reality when it comes to how communicators can make better use of things live video, audio, animation, gamifiication, slideshows and infographics in their overall messaging.
The Free Library of Philadelphia wanted to let the city know that “we’re here, we’re awesome and we’re ready to help.” Read about the PR behind the campaign.
What elements really make a successful PR team click? To name just a few; metrics that connect PR programs to organizations, business goals, transparent internal messaging and a social media strategy with C-suite buy-in.