Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.
Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.”
From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.
As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.
Convincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first.
In this preview of the free webinar, “Meaningful Metrics – Understanding Engagement, Influence and Reach,” Dr. Jim Macnamara
With the general economy on the upswing PR pros have reason to be hopeful about the future.
For consumers of media worldwide, online usage now exceeds offline media consumption.