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Measure for Measure: How to Demonstrate the Value of Social Media

PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities. | MORE »

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Study Shows PR Pros Making Progress In Following the Barcelona Principles

Three years after the Barcelona Principles were crafted communications professionals are making some progress toward implementation, but still have a ways to go. | MORE »

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5 New Technologies to Spice Up Your PR Mix

Harnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us. | MORE »

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The Nature Conservancy Hits Motherlode With Facebook Treasure Hunt Contest

The Nature Conservancy’s Trevor Martin, set to speak at PR News’ Big Three Digital PR Conference on April 18 in NYC, talks social media contests, mobile PR and more. | MORE »

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CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought Leadership

To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.  | MORE »

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Why the Best PR Defense is a Good, Solid Offense

So why did Lance Armstrong really sit on Oprah’s couch? It is human nature to want to respond to negative accusations.  | MORE »

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Media Relations on Twitter: a Risk Worth Taking

Douglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media. | MORE »

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Choosing the Right Tools to Build Your Social-Media Presence

Ketchum’s Alex Cecala provides a few pointers on how to pick the best social-media tools for your brand. | MORE »

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Twitter’s Vine Could Have a ‘Reel’ Impact on Your PR Program

Adrianna Giuliani of DeVries Global, who is set to present at the PR News Big 3 Digital PR Conference, says the immediacy of Twitter’s Vine video platform makes it a social tool to watch. | MORE »

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To Banish Doubts About Social ROI, Focus on Tried-and-True Metrics

Joy Hays, worldwide manager, digital and social media communications at Texas Instruments, provides the most effective ways to measure the impact of Twitter, Facebook and Pinterest.  | MORE »

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