PR Insider: Making a Profit and Doing Good are Not Mutually Exclusive

February 3rd, 2014 by

Brand Citizenship creates a shared sense of responsibility among consumers. Companies that embrace a this model will build long-lasting loyalty and lead their market.

PR Insider: Methods May Change, But Core Tenets Do Not

January 29th, 2014 by

Does the spread of information distribution channels fundamentally change how PR outreach and content should be approached?

PR Insider: A Peek Behind the Media Curtain

January 27th, 2014 by

Setting aside time to visit the newsrooms of media outlets you serve as a communicator is a great way to build relationships and understand what makes a media outlet tick.

PR Insider: In a Merger, It’s the Little (and Big) Things that Count

January 23rd, 2014 by

If your agency is considering a strategic partnership or merger, there are three essential factors you need in order to forge a successful alliance.

PR Insider: How Social Are We Really?

January 21st, 2014 by

Social media and digital advancements have impacted stakeholder engagement and customer relations, but don’t underestimate face-to-face interaction as part of the overall communications toolkit.

PR Insider: Taming Twitter to Make it Work for You

January 17th, 2014 by

Here are a few examples of how one can develop an effective and sustainable strategy for Twitter that reaches beyond the noise.

PR Insider: What the UN and NGOs Can Learn from PR Pros

January 13th, 2014 by

Here’s how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations.

PR Insider: Five Transformational Trends Brands Need to Embrace in 2014

January 9th, 2014 by

Research suggests that people are seeking brands that give them more control over their own lives and partner with them to improve the future.

Clip Critique: ‘You Can’t Use That’ Oh, Yes, He Can

January 7th, 2014 by

Jerry Doyle, principal of CommCore Consulting, deconstructs the PR elements of a video interview with the CEO. It’s not pretty.   In our second edition of Clip Critique, we see the CEO of RIM Inc.,… Continued

PR Insider: Taking Cues For Effective PR from the Parenting Handbook

January 6th, 2014 by

Beyond patience, persuasiveness and intuition, there are more similarities between the techniques of good PR practitioners and parents than one might expect.