Memes: The term may be lost on PR professionals who are not attuned to pop culture or surfing YouTube. No, memes aren’t those silent street performers, nor is the word pronounced mem eees —as one PR News
A growing segment of the PR industry is losing touch with basic, effective principles that have driven news generation, program positioning and human interaction for decades.
Think of apps as a content delivery—what’s inside that vehicle creates awareness, educates and (let’s hope) in some way provides value for the user.
Knowing about these RFP red flags can help PR exes and/or their procurement teams hone a better proposal.