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Tip Sheet: PR-Marketing Bond is Invaluable to Brand Building

Anyone can buy ad space, but your target customers will believe what they read in an article or online compared with what they see in an ad. | MORE »

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Campaign Evaluation: Logic Models Ensure Results

Evaluation. Many communicators working for social change within limited budgets balk at the sight of this word, seeing instead, “Abandon hope all ye who evaluate here.” After all, it’s already hard | MORE »

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Polansky: Clients Increasingly Looking to Their PR Agencies for the Big Idea

PR veteran Andy Polansky took charge as CEO of Weber Shandwick last November after serving as president of the agency since 2004. With Polansky at the helm, Weber Shandwick continues to move toward a | MORE »

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Case Study: Uncle Ben’s and Porter Novelli Create Facebook-Driven Contest To Make Kids Healthy—and the Next Top Chefs

The kitchen is often thought of as the heart of the home. It’s also a foundation for bringing up healthy kids. Consider that children who have regular meals with their parents do better in most every social | MORE »

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Report: Public Skeptical of Social Listening

Since the dawn of social media, communicators have had a laser-like focus on listening. According to Altimeter Group , 42% of companies have social media listening as one of its top priorities in 2013. Now, a | MORE »

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When a Company Changes its Culture, Communicators Play a Critical Role

Changing an organization’s culture is a daunting task. It requires comprehensive planning, both internal and external research and outreach and integration with all departments.  | MORE »

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Smartphones, Tablets: the Public’s New Best Friends; Lack of Localization Impedes Communications Campaigns

▶ Mobile Users Get Friendly with Devices: We see it on the subway, in restaurants, in theaters—just about everywhere: Head down, staring at the small screen. Now, a survey by Citrix of 1,000-plus American | MORE »

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Communicators Split on Taking a Cruise for Their Next Vacation

In the wake of the Carnival triumph debacle, would you want to take a cruise for vacation? We got some decidedly mixed results from the PR crowd. | MORE »

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Editor’s Pick: Video of the Week (2/21)

In this video, the Council of PR Firms avoids the talking-head approach that’s endemic to online videos targeting the business sector. | MORE »

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Kroll: ‘Identify the Value of Your Brand’

Cassel Kroll, VP of Media Strategy at Edelman Digital, has some sagely advice for PR pros about building online communities. | MORE »

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