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2013 CSR Awards: Social Media Campaign

Winner: Cohn & Wolfe – Audubon and Toyota’s Exit the Highway For most people, "National Audubon Society" conjures images of bluejays, owls and sparrows. Cars? Not so much. So when Audubon and Toyota asked for Cohn … | MORE »

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Efficiency and Integration Critical For Effective Content Marketing

As the term “content marketing” becomes de rigueur in both marketing and public relations precincts, communicators are scrambling to find the resources and develop the processes to turn their organizations into content factories. But we’ve … | MORE »

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2013 CSR Awards: Environmental Stewardship

Winner: DuPont – Drive to Zero Landfill Communications Campaign The DuPont Building Innovations business in 2009 embarked on a three year "Drive to Zero Landfill" program to completely eliminate the 81 million pounds of landfill … | MORE »

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2013 CSR Awards: Cause Branding Campaign

Winner: Food Network’s Hunger Hits Home Campaign Narrated by actor and campaign spokesperson Jeff Bridges, Hunger Hits Home examined the issue of childhood hunger through the eyes of those on the frontlines—parents and children, anti-hunger … | MORE »

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2013 CSR Awards: Community Affairs

Winner: California Milk Advisory Board with Ketchum – Real Seals Mean Milk Money for Schools In California, the No. 1 dairy state, you’d expect local schools to serve local milk. But several suppliers to Southern … | MORE »

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15 Tips for Media Training Success

PR agency veteran Arthur Solomon shares the 15 tips he told clients before media interviews. | MORE »

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CBS’ Grammy Ban on Lapel Pins Sends the Wrong Message

By forbidding lapel pins or accessories that display organized causes, charities may suffer. | MORE »

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For the PR Field, the Post-’Client’ Era Hasn’t Begun Just Yet

56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular. | MORE »

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The Quick Lowdown on PR Measurement From Hall-of-Famer Don Stacks

Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured. | MORE »

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Six Tips to Mind Your Manners in the Workplace

Beth Haiken, VP of corporate citizenship and communications at Waypoint Homes, provides her six-point Princess Manifesto to stave off rudeness in the workplace. | MORE »

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