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2013 CSR Awards: Social Media Campaign

Winner: Cohn & Wolfe – Audubon and Toyota’s Exit the Highway For most people, "National Audubon Society" conjures images of bluejays, owls and sparrows. Cars? Not so much. So when Audubon and Toyota asked for Cohn … | MORE »

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Efficiency and Integration Critical For Effective Content Marketing

As the term “content marketing” becomes de rigueur in both marketing and public relations precincts, communicators are scrambling to find the resources and develop the processes to turn their organizations into content factories. But we’ve … | MORE »

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2013 CSR Awards: Environmental Stewardship

Winner: DuPont – Drive to Zero Landfill Communications Campaign The DuPont Building Innovations business in 2009 embarked on a three year "Drive to Zero Landfill" program to completely eliminate the 81 million pounds of landfill … | MORE »

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2013 CSR Awards: Cause Branding Campaign

Winner: Food Network’s Hunger Hits Home Campaign Narrated by actor and campaign spokesperson Jeff Bridges, Hunger Hits Home examined the issue of childhood hunger through the eyes of those on the frontlines—parents and children, anti-hunger … | MORE »

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CBS’ Grammy Ban on Lapel Pins Sends the Wrong Message

By forbidding lapel pins or accessories that display organized causes, charities may suffer. | MORE »

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For the PR Field, the Post-’Client’ Era Hasn’t Begun Just Yet

56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular. | MORE »

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Six Tips to Mind Your Manners in the Workplace

Beth Haiken, VP of corporate citizenship and communications at Waypoint Homes, provides her six-point Princess Manifesto to stave off rudeness in the workplace. | MORE »

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Editor’s Pick: Video of the Week (2/7)

This New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films. | MORE »

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Crisis Lessons Between a 30 Rock and a Hard Place

Stephanie Scott, social media specialist for American airlines, provides four lessons learned from the Alec Baldwin Words With Friends tweeting incident. | MORE »

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Instagram Solidifies Its Web Presence With Full Photo Streams

The popular mobile photo sharing app gives PR pros and communications execs full access to the community’s stream of mobile photos on the Web. | MORE »

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