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Editor’s Pick: Video of the Week (2/7)

by Matthew Schwartz | 02/07/2013

This New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films. | MORE »

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Crisis Lessons Between a 30 Rock and a Hard Place

by Bill Miltenberg | 02/07/2013

Stephanie Scott, social media specialist for American airlines, provides four lessons learned from the Alec Baldwin Words With Friends tweeting incident. | MORE »

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Instagram Solidifies Its Web Presence With Full Photo Streams

by Bill Miltenberg | 02/07/2013

The popular mobile photo sharing app gives PR pros and communications execs full access to the community’s stream of mobile photos on the Web. | MORE »

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While Face-to-Face Interaction Rules with CEOs, Social Media Engagement is Expected to Explode

by ByScott Van Camp | 02/06/2013

CEOs believe social media within five years will become one of the top two ways to engage customers, mainly at the expense of traditional media. | MORE »

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Reduction in Postal Delivery May Have a Big Impact on Your PR Efforts

by Bill Miltenberg | 02/06/2013

With the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change. | MORE »

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Valentine’s Day Poll

by PR News | 02/05/2013

Share with us what you love most about working in public relations for a chance to win a $50 gift card to Massage Envy. | MORE »

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Infographic: B2B Companies Well-Represented in Fortune 100 Social Effectiveness Index

by Scott Van Camp | 02/05/2013

Blue Ocean’s research points out five key areas in which to concentrate your social media measurement efforts. | MORE »

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6 Secrets to Writing a Killer Synopsis

by Andrew Hindes | 02/05/2013

A boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners. | MORE »

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Emotional Aspect of Customer Service Most Critical

by Scott Van Camp | 02/05/2013

One in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved. | MORE »

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7 Media Relations Tips for Joe Flacco and Co. While on the Super Bowl Circuit

by Bill Miltenberg | 02/05/2013

Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop. | MORE »

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