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Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.
Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.”
Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.
From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.
As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.
More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.
Convincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first.
In this preview of the free webinar, “Meaningful Metrics – Understanding Engagement, Influence and Reach,” Dr. Jim Macnamara
With the general economy on the upswing PR pros have reason to be hopeful about the future.
For consumers of media worldwide, online usage now exceeds offline media consumption.
"The question isn’t who is going to let me; it’s who is going to stop me."
-Ayn Rand
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