PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities.
Three years after the Barcelona Principles were crafted communications professionals are making some progress toward implementation, but still have a ways to go.
Harnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us.
The Nature Conservancy’s Trevor Martin, set to speak at PR News’ Big Three Digital PR Conference on April 18 in NYC, talks social media contests, mobile PR and more.
CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought Leadership
To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.
So why did Lance Armstrong really sit on Oprah’s couch? It is human nature to want to respond to negative accusations.