The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.
80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.
Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.
Please click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl?
Volkswagen’s Super Bowl ad has attracted a groundswell of attention on whether or not it is racially offensive.
62% of the public cares more about companies’ practices and policies today than they did 10 years ago.
Kelly Caffarelli, president of The Home Depot Foundation, fully leverages the company’s home repair DNA to help nonprofits build and refurbish homes for people in need.
Advertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium.
The Eisen Agency CEO Rodger Roeser says a legitimate hit or news interview will never cost you money. Never.
PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.