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Infographic: 2012 Paid Better for PR Pros than 2011

With the general economy on the upswing PR pros have reason to be hopeful about the future.  | MORE »

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Online Media Consumption Now Exceeds Offline Use

For consumers of media worldwide, online usage now exceeds offline media consumption.  | MORE »

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2 More Reasons Your Brand Should Be on Vine

While government agencies may not be known as early adopters in the social media space, their jumping on Vine signifies the growing importance—and expectation—for organizations to provide behind-the-scenes looks and video content with audiences.  | MORE »

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PR Measurement: Rely Less on Hunches, More on Hard Data

Ketchum’s Don Bartholomew, who will present at PR News’ PR Measurement Conference on May 15, believes PR pros rely too much on opinion and experience when it comes to measurement. | MORE »

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4 Rules For Revealing Bad News In a Crisis

There are four basic rules to keep in mind when communicating bad news.  | MORE »

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Case Study: Nature Conservancy, Seeking Renewed Relevance, Focuses on Environment’s Benefits to Human Health Video on Medical Value of Coral Reefs Resonates Ocean Lifesaver

For its “Coral Reefs Saved My Life” campaign, The Nature Conservancy led off with a video featuring Arden O’Connor, who was being treated with a drug that originated in the ocean. | MORE »

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How To: 5 Things That Communicators Should Know About Twitter’s Vine

Vine, dubbed by some as “the Instagram of video,” appears to be one of the most promising video apps in recent memory, and is getting a long look from communicators. | MORE »

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Private Networks May Be the Next Frontier for Social Media

Chris Vary, executive VP of digital program innovation at Weber Shandwick, is intrigued by new networks like Nextdoor.com  | MORE »

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Measure for Measure: How to Demonstrate the Value of Social Media

PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities. | MORE »

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5 New Technologies to Spice Up Your PR Mix

Harnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us. | MORE »

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