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Case Study: Nature Conservancy, Seeking Renewed Relevance, Focuses on Environment’s Benefits to Human Health Video on Medical Value of Coral Reefs Resonates Ocean Lifesaver

For its “Coral Reefs Saved My Life” campaign, The Nature Conservancy led off with a video featuring Arden O’Connor, who was being treated with a drug that originated in the ocean. | MORE »

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How To: 5 Things That Communicators Should Know About Twitter’s Vine

Vine, dubbed by some as “the Instagram of video,” appears to be one of the most promising video apps in recent memory, and is getting a long look from communicators. | MORE »

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Private Networks May Be the Next Frontier for Social Media

Chris Vary, executive VP of digital program innovation at Weber Shandwick, is intrigued by new networks like Nextdoor.com  | MORE »

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Measure for Measure: How to Demonstrate the Value of Social Media

PR pros have to move beyond impressions and awareness and start to wed social channels to business development opportunities. | MORE »

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Study Shows PR Pros Making Progress In Following the Barcelona Principles

Three years after the Barcelona Principles were crafted communications professionals are making some progress toward implementation, but still have a ways to go. | MORE »

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5 New Technologies to Spice Up Your PR Mix

Harnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us. | MORE »

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The Nature Conservancy Hits Motherlode With Facebook Treasure Hunt Contest

The Nature Conservancy’s Trevor Martin, set to speak at PR News’ Big Three Digital PR Conference on April 18 in NYC, talks social media contests, mobile PR and more. | MORE »

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CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought Leadership

To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.  | MORE »

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Why the Best PR Defense is a Good, Solid Offense

So why did Lance Armstrong really sit on Oprah’s couch? It is human nature to want to respond to negative accusations.  | MORE »

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Media Relations on Twitter: a Risk Worth Taking

Douglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media. | MORE »

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