For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress
Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.
PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.
Like many CEOs, Iron Man alter-ego Tony Stark could use some media training.
Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.
Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.”
From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.
As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.
Convincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first.