One in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved.
Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.
While many in the press gushed about Oreo’s creative Twitter response to the power outage at the Super Bowl, others wonder if the effort was blown out of proportion.
66% of CEOs of the world’s top 50 companies engaged online in 2012, compared with 36% in 2010, but only 18% use social networks.
While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation.
Salesforce’s Heather-Anne MacLean covers how not only PR, but other members of an organization can prepare for social media dissenters.
Do you agree or disagree that PR and marketing agencies would benefit by eliminating the term "client" from their vernacular?
Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.
Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.
Despite the proliferation of social channels, there are some elements of writing that won’t soon go out of style.