Even though PR stunts will probably be eliminated from your strategy, creating them can expand your thinking on ways of gaining media attention for clients.
There’s no one-size-fits-all approach to social media — but there are some things that you can do to strike the right balance between your personal and professional personas.
In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.
A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.
Clients embrace their spur-of-the-moment ideas as a path to glory. These ideas are often a distraction. Here are some tips on how to avoid spontaneous redirection.
The targeted media pitch is a thing of beauty, but some practical pitching tips are often forgotten. Here are some key point to remember when messaging mass media outlets.