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3 Questions for Measurement Hall of Fame Inductee Katie Paine

Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards. | MORE »

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Making PR Decisions That Are Based on Data (Not Your Gut)

From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy. | MORE »

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How to Implement a Newsroom Mentality

As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.  | MORE »

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Authenticity Key to Survival on Social Channels, Say Digital Leaders at PR News’ Big 3 Conference

More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations. | MORE »

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Tackle Touchy Subjects Via Education

Convincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first. | MORE »

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Meaningful Metrics and Desired Outcomes: Q&A With Dr. Jim Macnamara

In this preview of the free webinar, “Meaningful Metrics – Understanding Engagement, Influence and Reach,” Dr. Jim Macnamara  | MORE »

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Infographic: 2012 Paid Better for PR Pros than 2011

With the general economy on the upswing PR pros have reason to be hopeful about the future.  | MORE »

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Online Media Consumption Now Exceeds Offline Use

For consumers of media worldwide, online usage now exceeds offline media consumption.  | MORE »

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2 More Reasons Your Brand Should Be on Vine

While government agencies may not be known as early adopters in the social media space, their jumping on Vine signifies the growing importance—and expectation—for organizations to provide behind-the-scenes looks and video content with audiences.  | MORE »

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PR Measurement: Rely Less on Hunches, More on Hard Data

Ketchum’s Don Bartholomew, who will present at PR News’ PR Measurement Conference on May 15, believes PR pros rely too much on opinion and experience when it comes to measurement. | MORE »

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