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The Biggest PR Trends from 2013 SXSW

Melissa Todisco, VP at Hunter PR, provided PR News with some boots-on-the-ground coverage from this year’s gathering in Austin.  | MORE »

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For Communications Pros, Mobile Apps Become Major Business-Driving Tool

Think of apps as a content delivery—what’s inside that vehicle creates awareness, educates and (let’s hope) in some way provides value for the user. | MORE »

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How To Deliver A Rip-Roaring, Effective RFP

Knowing about these RFP red flags can help PR exes and/or their procurement teams hone a better proposal.  | MORE »

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Yahoo’s New Policy: Workers Favor In-Person Interaction; Brand Affinity, Not Discounts, Drives Social Media ‘Likes’

A TrackVia survey comes on the heels of Mayer’s edict that starting in June all Yahoo employees work from the company’s offices. | MORE »

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Case Study: TerraCycle Teams with Tobacco Company for Cigarette Waste Collection Effort—No Ifs, Ands or Butts About It

It’s unusual for a company with revenue of $18 million to bypass media buys to help spread the word about its products and services, instead depending almost solely on non-paid, public relations efforts. | MORE »

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Tip Sheet: PR-Marketing Bond is Invaluable to Brand Building

Anyone can buy ad space, but your target customers will believe what they read in an article or online compared with what they see in an ad. | MORE »

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Campaign Evaluation: Logic Models Ensure Results

Evaluation. Many communicators working for social change within limited budgets balk at the sight of this word, seeing instead, “Abandon hope all ye who evaluate here.” After all, it’s already hard | MORE »

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Polansky: Clients Increasingly Looking to Their PR Agencies for the Big Idea

PR veteran Andy Polansky took charge as CEO of Weber Shandwick last November after serving as president of the agency since 2004. With Polansky at the helm, Weber Shandwick continues to move toward a | MORE »

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Case Study: Uncle Ben’s and Porter Novelli Create Facebook-Driven Contest To Make Kids Healthy—and the Next Top Chefs

The kitchen is often thought of as the heart of the home. It’s also a foundation for bringing up healthy kids. Consider that children who have regular meals with their parents do better in most every social | MORE »

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Report: Public Skeptical of Social Listening

Since the dawn of social media, communicators have had a laser-like focus on listening. According to Altimeter Group , 42% of companies have social media listening as one of its top priorities in 2013. Now, a | MORE »

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