Think of apps as a content delivery—what’s inside that vehicle creates awareness, educates and (let’s hope) in some way provides value for the user.
Knowing about these RFP red flags can help PR exes and/or their procurement teams hone a better proposal.
Yahoo’s New Policy: Workers Favor In-Person Interaction; Brand Affinity, Not Discounts, Drives Social Media ‘Likes’
A TrackVia survey comes on the heels of Mayer’s edict that starting in June all Yahoo employees work from the company’s offices.
Case Study: TerraCycle Teams with Tobacco Company for Cigarette Waste Collection Effort—No Ifs, Ands or Butts About It
It’s unusual for a company with revenue of $18 million to bypass media buys to help spread the word about its products and services, instead depending almost solely on non-paid, public relations efforts.
Anyone can buy ad space, but your target customers will believe what they read in an article or online compared with what they see in an ad.
Evaluation. Many communicators working for social change within limited budgets balk at the sight of this word, seeing instead, “Abandon hope all ye who evaluate here.” After all, it’s already hard
PR veteran Andy Polansky took charge as CEO of Weber Shandwick last November after serving as president of the agency since 2004. With Polansky at the helm, Weber Shandwick continues to move toward a
Case Study: Uncle Ben’s and Porter Novelli Create Facebook-Driven Contest To Make Kids Healthy—and the Next Top Chefs
The kitchen is often thought of as the heart of the home. It’s also a foundation for bringing up healthy kids. Consider that children who have regular meals with their parents do better in most every social
Since the dawn of social media, communicators have had a laser-like focus on listening. According to Altimeter Group , 42% of companies have social media listening as one of its top priorities in 2013. Now, a