I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”
Rapid growth is a great problem for a company to have, but it remains a challenge for corporate communicators. Learn to adapt to your new situation and keep employees in the loop.
This is the time of year when we focus on what’s next. What creates the most effective communications plans? It takes knowledge, art and teamwork.
Celebrities pushing products in the media is not new. What is new is the way celebrity partnerships are taking shape.
PR News celebrated the winners and honorable mentions of its 2013 PR People Awards at the National Press Club in Washington, D.C. on Dec. 10, 2013.
It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.
Clients come and go, but properly analyzing a loss can lead to reassessment, adjustment and more business.
Bloggers are in the top 5 sources of reliable information, 81% of the online population trusts bloggers and 61% of the population has made a purchase based on a blogger recommendation.