Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.
Beth Haiken, VP of corporate citizenship and communications at Waypoint Homes, provides her six-point Princess Manifesto to stave off rudeness in the workplace.
This New York Times video explains some low maintenance video apps that are designed to turn your smartphone’s library into short films.
Stephanie Scott, social media specialist for American airlines, provides four lessons learned from the Alec Baldwin Words With Friends tweeting incident.
The popular mobile photo sharing app gives PR pros and communications execs full access to the community’s stream of mobile photos on the Web.
CEOs believe social media within five years will become one of the top two ways to engage customers, mainly at the expense of traditional media.
With the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change.
Blue Ocean’s research points out five key areas in which to concentrate your social media measurement efforts.
A boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners.
One in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved.