PR Insider: Don’t Be Stunted When Planning Programs

June 9th, 2014 by

Even though PR stunts will probably be eliminated from your strategy, creating them can expand your thinking on ways of gaining media attention for clients.

PR Insider: Brand YOU – Balancing between Personal and Professional in Social Media

June 2nd, 2014 by

There’s no one-size-fits-all approach to social media — but there are some things that you can do to strike the right balance between your personal and professional personas.

PR Insider: 5 Steps for More Effective Nonprofit Communications

May 22nd, 2014 by

In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.

PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy

May 15th, 2014 by

A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.

PR Insider: Tend To Your Own Brand Garden

May 12th, 2014 by

Brands are the promise that companies make with their stakeholders. A brand must be tended to regularly like a garden if it is going to stay fresh.

PR Insider: How a Quick Trigger Can Kill Campaigns

May 8th, 2014 by

Clients embrace their spur-of-the-moment ideas as a path to glory. These ideas are often a distraction. Here are some tips on how to avoid spontaneous redirection.

PR Insider: Should We Rebrand PR Because of Spin?

May 5th, 2014 by

PR is about managing reputations and creating value through meaningful content. But has PR been marred by spin?

PR Insider: 5 PR Trends Gaining Traction

May 1st, 2014 by

If you are a PR pro searching for strategies to achieve success for your brand, consider these trends as a way of achieving results.

PR Insider: When It Comes to Pitching, Share the Wealth

April 28th, 2014 by

The targeted media pitch is a thing of beauty, but some practical pitching tips are often forgotten. Here are some key point to remember when messaging mass media outlets.

PR Insider: Harnessing Your Inner Spokesperson

April 24th, 2014 by

PR communicators often teach others how to become spokespeople, but rarely take on that role themselves. Here are six helpful tips to make the transition.