Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school.
PR is a natural venue for story, but there are elements necessary to compelling stories that all PR professionals must know.
How do you promote a wine brand to Millennial consumers? Here is a case study in effective PR.
You have to be ready to design a brand that conveys your reputation accurately and compellingly. Reputation comes first, logos come later.
Brand Citizenship creates a shared sense of responsibility among consumers. Companies that embrace a this model will build long-lasting loyalty and lead their market.
Setting aside time to visit the newsrooms of media outlets you serve as a communicator is a great way to build relationships and understand what makes a media outlet tick.
If your agency is considering a strategic partnership or merger, there are three essential factors you need in order to forge a successful alliance.