Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency.
PR veteran Jack Felton died earlier this month. We gathered some thoughts about his impact on the PR profession from a few members of PR News’ Measurement Hall of Fame, who are all disciples of Felton.
For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress
Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.
PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.
Like many CEOs, Iron Man alter-ego Tony Stark could use some media training.
Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.
Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.”
From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.