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‘Branded Content’ Means Nothing to Google—Relevant Content Is What It’s All About

How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide. | MORE »

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Tips for Communications Pros Doing Business in Africa

François Baird, Africa chairman of Edelman and the founder of Baird’s Renaissance, talks to PR News about how to do business in the African continent. | MORE »

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PR Expert Discusses the Highs and Lows of Sole Proprietorship

Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency. | MORE »

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An Appreciation: Jack Felton

PR veteran Jack Felton died earlier this month. We gathered some thoughts about his impact on the PR profession from a few members of PR News’ Measurement Hall of Fame, who are all disciples of Felton. | MORE »

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Writing Bootcamp: Storytelling and Editing are the Pillars of Successful PR Communications

Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.  | MORE »

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For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress

Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights. | MORE »

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Daily War Room Worked for Obama—and Will Work for Your PR Campaigns

PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals. | MORE »

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7 Key Communications Takeaways from Iron Man 3

Like many CEOs, Iron Man alter-ego Tony Stark could use some media training. | MORE »

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Measurement is Sexy. Really

Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.  | MORE »

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C.C. Chapman on the Measures of True Happiness

Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.” | MORE »

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