Creating quality content without keeping your target audience in mind is an empty endeavor. The same goes for content created in a silo without the benefit of an overarching strategy.
Peruse any journalist’s Twitter account and you’re bound to find a tweet about a terrible pitch they’ve received. Media relations is one of the most important skills for PR professionals to master, and email pitches are a crucial piece of the puzzle.
If PR pros want to improve their writing skills, perhaps they need to carve out some time to read Charles Dickens, Vladimir Nabokov, F. Scott Fitzgerald and other literary lions whose writing talents have transcended the generations. It’s one piece of advice for how PR pros can improve their writing skills, compliments of Beth Haiken, VP of corporate citizenship and communications at WayPoint Homes.
How many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.
A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson.
How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.