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PR Insider: What Communicators Need to Know About Google+ Changes

Recent changes to Google+ focus on the most successful elements of its network, to develop and evolve them further, streamlining the product and increasing overall impact.

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PR Insider: 4 PR Tips to Pitch During Sweeps

During “sweeps,” all your favorite shows have their season-ending cliffhangers. And for PR people, we get to position those clients that offer more heart-tugging human-interest appeal.

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PR Insider: Keeping the Message Focused in a Crisis

When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused.

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Anthem’s Cyber Attack Demonstrates Dos and Don’ts of Crisis Communications

Anthem has done relatively well with its crisis response after it suffered the largest healthcare data breach to date. But only time will tell if it will fully recover. We can learn some valuable PR lessons from Anthem’s crisis communications approach following the attack.

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PR Insider: The First 48 of Crisis Communication

The first 48 hours of a crisis are the most important because they determine whether the situation becomes a manageable problem or an out-of-control disaster.

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PR Insider: The Skill Every Communicator Needs in 2015

Many trend forecasts focus on the need for increased visual content, the continued shift to mobile, and real-time marketing. What’s absent is whether those are always the right tools.

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PR Insider: Squeezing Your 2015 PR Necessities into a Carry-on

The measure of a good traveler is how lightly he or she travels. Forget the excess baggage of 2014. Here is a notable short list for PR pros to keep in mind for 2015.

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PR Insider: How PR, Marketing & Sales Can Work Together

PR integrating with marketing and sales isn’t about becoming one and carrying out the same role, it’s about working in sync to become stronger.

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PR Insider: Sticky Client Time and Money Issues

Should You Charge a Potential Client a Fee for a Proposal? What Do You Say to a Potential Client About Success-based PR Fees?

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PR Insider: Corporate Communications in a Collaborative Economy

Business leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand.

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