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3 Must-Ask Questions to Land the Right PR Firm

The search for the right agency can be a tedious process, but it doesn’t have to be. It all starts with asking the right questions, even before requesting a proposal.  | MORE »

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Trump’s Personal Brand ‘Crisis’ a Lesson for Communicators

Brands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends? | MORE »

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5 Factors in Choosing a PR Agency

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there. | MORE »

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Starting Up PR for a Startup

When working with a startup, you often have to go back to the basics. The client wants exposure, and you have to find ways to help them get it.  | MORE »

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Interactive Media as Prime Content for Communicators

Newly released data paints a vivid portrait of interactive media’s dominance over what we like to call passive content.  | MORE »

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How to Integrate Communications with Earned Media

Earned media should be the cornerstone of driving reputation, making up one of the three pillars of today’s integrated media model, which consists of earned, owned and paid media. | MORE »

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What Brands Can Expect from the Agencies of the Future

With many companies going to cheaper, smaller firms, or even in some circumstances, their own employee’s creations, what can brands expect from the agencies in the future? | MORE »

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Building a PR Agency Client Roster

In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships. | MORE »

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7 Tips for Choosing Social Media Tools

Only your team can identify what you need in a social media tool. Armed with these tips, you’re better prepared to choose a long-term partner and avoid this being a painful process.  | MORE »

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5 Ways to Engage Millennials on Social Media

When targeting millennial audiences on social media, you must keep their interests at the heart of your thinking. Success can be attributed to a few simple guidelines. | MORE »

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