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2015 Digital PR Awards: Contest/Game

Co-Winner: CareFirst BlueCross BlueShield – FRNZY Healthcare reform brought significant changes to the under-65 health insurance market, resulting in a less healthy, more expensive consumer base. To offset these costs, CareFirst launched an initiative for … | MORE »

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2015 Digital PR Awards: Crisis Management

Winner: Emergency Nurses Association – Ebola Crisis Response The U.S. Ebola crisis response was an unprecedented exercise in infectious diseases preparedness for nurses and healthcare organizations across the world. ENA members were hungry for the … | MORE »

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2015 Digital PR Awards: Digital Marketing Campaign 100k and under

Winner: Edelman/Activision – Call of Duty: Hack in Black To reveal the latest Call of Duty game, Black Ops 3, Activision wanted to specifically target the millions of gamers still playing Black Ops 2 each … | MORE »

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How to Write for PR with Inspiration from Literature

Stop writing boring material. Instead, embark on a grand adventure and take the reader along with you. | MORE »

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4 Ways Social Media is Changing Brand Management

Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword. | MORE »

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Social Media Icon Awards: Social Media Team

Winner: USANA Health Sciences USANA Health Sciences’ Social Media Team (and social media in general) played an integral role in USANA’s annual convention in 2013 as the team worked to make #USANA13 the “most social … | MORE »

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PR Lessons from the Lava Lamp’s 50-Year Run

Lava lamps are enduring, adaptive and eternally groovy. We took a long look at the lamp’s half-century lifespan and derived the following three lessons for PR professionals. | MORE »

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Robb test

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