Events

2015 Digital PR Awards: Contest/Game

November 9th, 2015 by

Co-Winner: CareFirst BlueCross BlueShield – FRNZY Healthcare reform brought significant changes to the under-65 health insurance market, resulting in a less healthy, more expensive consumer base. To offset these costs, CareFirst launched an initiative for… Continued

2015 Digital PR Awards: Crisis Management

November 9th, 2015 by

Winner: Emergency Nurses Association – Ebola Crisis Response The U.S. Ebola crisis response was an unprecedented exercise in infectious diseases preparedness for nurses and healthcare organizations across the world. ENA members were hungry for the… Continued

2015 Digital PR Awards: Digital Marketing Campaign 100k and under

November 9th, 2015 by

Winner: Edelman/Activision – Call of Duty: Hack in Black To reveal the latest Call of Duty game, Black Ops 3, Activision wanted to specifically target the millions of gamers still playing Black Ops 2 each… Continued

How to Write for PR with Inspiration from Literature

October 26th, 2015 by

Stop writing boring material. Instead, embark on a grand adventure and take the reader along with you.

4 Ways Social Media is Changing Brand Management

November 14th, 2014 by

Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword.

Social Media Icon Awards: Social Media Team

June 2nd, 2014 by

Winner: USANA Health Sciences USANA Health Sciences’ Social Media Team (and social media in general) played an integral role in USANA’s annual convention in 2013 as the team worked to make #USANA13 the “most social… Continued

PR Lessons from the Lava Lamp’s 50-Year Run

September 4th, 2013 by

Lava lamps are enduring, adaptive and eternally groovy. We took a long look at the lamp’s half-century lifespan and derived the following three lessons for PR professionals.

Robb test

December 19th, 2012 by

php echo 'Robb test';