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Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword.
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Winner: USANA Health Sciences USANA Health Sciences’ Social Media Team (and social media in general) played an integral role in USANA’s annual convention in 2013 as the team worked to make #USANA13 the “most social … | MORE »
Lava lamps are enduring, adaptive and eternally groovy. We took a long look at the lamp’s half-century lifespan and derived the following three lessons for PR professionals.
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"Gather as much information about the audience as possible. Audience analysis is key to success."-Julie Baron
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