And you thought Twitter was the text-heavy, nerdy, wonky channel to exchange news and views. Perhaps. Yet Shareablee data, provided exclusively to PR News, shows video is making large inroads on the platform, even in the supposedly less-than-visual B2B space.
Our regular data feature this week looks at the influencers in beauty and fashion whose April 2017 posts attained the most consumer engagement. Shareablee provided the data exclusively to PR News. In beauty, which is far larger a category for social than fashion, the Kardashian family dominates, with Kylie Jenner offering an Instagram post that received more than 3 million likes.
Brands are grappling with several issues that have become political with the new administration in Washington, D.C., including energy policies and immigration. Data from APCO Worldwide , shared with PRNews Pro exclusively, looks at the issues surrounding buy American, hire American, namely, What is an American brand?