twitter, video

Consumer Engagement With B2B Video on Twitter Jumps 295% in Q4 ’16

June 12th, 2017 by

And you thought Twitter was the text-heavy, nerdy, wonky channel to exchange news and views. Perhaps. Yet Shareablee data, provided exclusively to PR News, shows video is making large inroads on the platform, even in the supposedly less-than-visual B2B space.

The Kardashians

Family Ties: Kardashians Are Dominant Social Influencers for Beauty in April

June 5th, 2017 by

Our regular data feature this week looks at the influencers in beauty and fashion whose April 2017 posts attained the most consumer engagement. Shareablee provided the data exclusively to PR News. In beauty, which is far larger a category for social than fashion, the Kardashian family dominates, with Kylie Jenner offering an Instagram post that received more than 3 million likes.


Few Agree on Definition of an American Brand

May 15th, 2017 by

Brands are grappling with several issues that have become political with the new administration in Washington, D.C., including energy policies and immigration. Data from APCO Worldwide , shared with PRNews Pro exclusively, looks at the issues surrounding buy American, hire American, namely, What is an American brand?