Social media can seem like the Wild West. The rules continue to be written, and they change rapidly. Sometimes the amount of posted content correlates directly with the level of consumer engagement. In August, for example, relationships were direct, at least for Automotive and Fashion influencers, according to Shareablee data provided to us.
The more things change…. Data from Shareablee tracking consumer engagement with brands’ posts on Facebook during the first half of the year shows nonprofits depending increasingly on video. It’s the same story for B2B and B2C brands.
Once again video was the star of the show for brands on Facebook in the first half of 2017. This week we look at B2C brands courtesy of data supplied exclusively to PR News from Shareablee.
It is a surprise that video is growing like a mushroom on Facebook? Provided exclusively to PR News, Shareablee data for the first half of 2017 bears this out for B2B brands, with Informatica leading the pack. Mark Zuckerberg will be pleased.
Our look at influencers, courtesy of data from Shareablee, provided to us exclusively, shows food influencers had a fantastic June. Food was up 5% despite offering 4% fewer pieces of content month over month. Travel influencers were not as fortunate, with all 5 leaders on our list falling in terms of consumer engagement, month over month.
What is an influencer? The definition varies depending on who’s speaking. There’s no denying, though, how important they’ve become for some brands. As such, we’ve asked Shareablee to track influencers with the most consumer engagement. Our first sectors are automotive and beauty.
In our June 26 edition, we told you about the yearly Gould+Partners benchmarking study that showed PR firms struggling last year to reach 20% profitability. Now we break down the data a bit more, looking at which specialties charged the most and how PR pros are billing their hours.
Consumer engagement with Twitter jumped in Q4 2016, mostly on the back of video, according to Shareablee data provided exclusively to PR News. Also of note, you barely hear people talking about Twitter going under. Now it’s all about the president’s latest tweet.
Are you worried that a sentient robot will eventually take your job? Don’t be, argues IBM SVP, marketing and communications Jon Iwata during a keynote at the 2017 IABC. Iwata portrays artificial intelligence as something communicators should embrace as it will assist them greatly help them do their jobs. More than that, with the voluminous data available to communicators, AI will help us to target our messages in a more sophisticated way. Now doesn’t that make you feel better?
And you thought Twitter was the text-heavy, nerdy, wonky channel to exchange news and views. Perhaps. Yet Shareablee data, provided exclusively to PR News, shows video is making large inroads on the platform, even in the supposedly less-than-visual B2B space.