One of the big data security stories last week was the $17 million sum insurer AETNA will pay to some customers as a result of compromising their personal data. Ironically with all the hype surrounding cybersecurity, this one was totally analogue. On the other hand, are PR firms secure from cybersecurity threats? A Gould + Partners quick poll reveals the disturbing answer.
As you know, the Equifax data breach was much more than one of the largest exposures of customer data in history. It also was the site of several PR blunders. A cybersecurity communicator takes a look at some of the early lessons from Equifax’s miscues that all PR pros can learn from.
Cybercrime is a multi-billion-dollar industry and growing. If the latest ransomware attack, WannaCry, which hit more than 150 countries and 200,000 businesses, failed to sound the alarm for cybersecurity discussions at your brand, what will? This article will provide communicators with a basic understanding of what they need to know about cybersecurity.