You don’t need a seven-figure budget—or six, or even five for that matter—to produce images, infographics and videos that pack a punch, said panelists at the PR News Media Relations Conference held Dec. 7 at the historic National Press Club in Washington, D.C.
Content marketing is a team sport, or should we say a sport of teams? That’s because both content creators and salespeople need to collaborate on developing content. The goal of branded content is to create material that meets the needs of decision makers, although that’s often not done. The result is content that fails to support the business’s goals. Here are 5 steps to help brands avoid this dilemma.