Case Study: Have a Million Minutes to Give? Northwestern Mutual Employees Did, as a PR-Rich Going-Away Gift for a CEO
To mark its longtime CEO’s retirement, Northwestern Mutual’s communications team blended employee comms, internal relations and CSR together for what resulted in a PR bonanza.
CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence
Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.
Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources Communications
By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.