Case Studies

Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans

December 12th, 2011 by

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.

Case Study: MWW Has Celebrities to Spare in a Multi-Tiered Campaign to Make Bowling Roll With a Younger Crowd

December 5th, 2011 by

To lift the stodgy image of bowling, MWW devised an online Hall of Fame voting contest ingeniously linked to hot celebrity nominees’ fan sites.

Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health Campaign

November 21st, 2011 by

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle.

Case Study: Intel Amplifies Tech Brand Messaging, Gains Third-Party Credibility via Intel Advisors Influencer Group

November 14th, 2011 by

Intel’s Advisor program puts key audience influencers at the forefront—helping Intel business units shape products and PR and marketing devise the right communications strategies.

Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure

November 7th, 2011 by

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.

Case Study: Bilingual and Influencer Comms Breathe Life Into Campaign for Hispanic Asthma Resource Center

October 31st, 2011 by

Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma.

Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

October 24th, 2011 by

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.

CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

October 17th, 2011 by

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.

Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

October 10th, 2011 by

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.

Case Study: Have a Million Minutes to Give? Northwestern Mutual Employees Did, as a PR-Rich Going-Away Gift for a CEO

October 3rd, 2011 by

To mark its longtime CEO’s retirement, Northwestern Mutual’s communications team blended employee comms, internal relations and CSR together for what resulted in a PR bonanza.