Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.
Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media OutreachApril 9th, 2012 by Bill Miltenberg
Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.
Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted LineFebruary 13th, 2012 by Bill Miltenberg
The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold.
Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great ResultsFebruary 6th, 2012 by Scott Van Camp
Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom.
Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set RecordsJanuary 23rd, 2012 by Bill Miltenberg
PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.
Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations EffortJanuary 16th, 2012 by PR News
With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.
Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy PlatformJanuary 2nd, 2012 by PR News
In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.
Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa LaunchDecember 19th, 2011 by PR News
To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either.
Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged FansDecember 12th, 2011 by PR News
Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.
Case Study: MWW Has Celebrities to Spare in a Multi-Tiered Campaign to Make Bowling Roll With a Younger CrowdDecember 5th, 2011 by PR News
To lift the stodgy image of bowling, MWW devised an online Hall of Fame voting contest ingeniously linked to hot celebrity nominees’ fan sites.