Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.
Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice CreameryOctober 10th, 2011 by PR News
Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.
Case Study: Have a Million Minutes to Give? Northwestern Mutual Employees Did, as a PR-Rich Going-Away Gift for a CEOOctober 3rd, 2011 by PR News
To mark its longtime CEO’s retirement, Northwestern Mutual’s communications team blended employee comms, internal relations and CSR together for what resulted in a PR bonanza.
CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand ResurgenceSeptember 26th, 2011 by PR News
Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.
Case Study: After the BP Oil Spill, a Single Voice Helps Inform Public That the State of Louisiana Is Open for BusinessSeptember 19th, 2011 by PR News
After an oil disaster, how do you alter the public’s perception that your state is unfit to visit? For starters, Deveney Communication and the Lousiana Office of Tourism rallied more than 1,100 tourism-related partners to get the positive word out.
Case Study: Hot Spots App Tells SXSW Scenesters Where the Action Is and Proves PR Can Drive Mobile DevelopmentSeptember 12th, 2011 by PR News
For the 2011 SXSW event, Waggener Edstrom’s WE Studio D digital group designed and launched a mobile application to generate awareness for the agency’s forward-thinking mobile PR capabilities.
Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry MediaAugust 29th, 2011 by PR News
While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.
Case Study: Cocktail of Strong Media Relations and Tongue-in-Cheek Advocacy Boosts T.G.I. Friday’s Bartender CompetitionAugust 22nd, 2011 by PR News
Peppercom refreshes a 20-year-old event by mixing bartending with the Olympics—and ultimately drives more traffic to T.G.I. Friday’s.
Case Study: PR Goes All Marketing in Reconnecting Employees of IT Giant HP with Human Resources CommunicationsAugust 15th, 2011 by PR News
By accentuating content look and feel and executing marketing-style campaigns, HP successfully overhauled its internal HR communications outreach.
Case Study: Olympian PR Effort Helps Those With Chronic Medical Malady Find Their Way to the Nearest Powder RoomAugust 8th, 2011 by PR News
Astellas Pharma Canada’s Powder Room initiative leveraged a tie-in to the Olympic Winter Games to raise awareness of overactive bladder (OAB) and provide sufferers with valuable information.