By reinventing itself as a thought leader, Change Healthcare garnered a big boost in awareness and $9.3 million in investor funding.
Case Study: Contests and Content Propel Talenti Gelato e Sorbetto’s Flavorful Facebook Page to Sweet SuccessJune 11th, 2012 by Bill Miltenberg
Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months.
Case Study: Bay Area Cyber-Conference Company Winds Up, Pitches Audience via Quirky Pro Athlete and Virtual TechnologyJune 4th, 2012 by Scott Van Camp
San Francisco Giants pitcher Brian Wilson piqued the interest of sports fans and business executives alike as the pitch man for webcasting company ON24.
Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day CampaignMay 28th, 2012 by Linda Romanello
Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015.
Case Study: Cartoon Network Establishes Bullying Pulpit, Inspiring Millions to Stand Up Against a Childhood PlagueMay 21st, 2012 by Bill Miltenberg
A partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign.
Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted CampaignMay 14th, 2012 by Linda Romanello
Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle.
Case Study: Full-Scale PR Campaign Helps Elmhurst Memorial Hospital Survive Transplant to New FacilityApril 30th, 2012 by Bill Miltenberg
A fully integrated communications approach—including print, broadcast, digital and social media—drove thousands of people to the grand opening festivities of a suburban Chicago hospital.
Case Study: PR Packs a Punch With Spokesperson Laila Ali in Knockout Campaign for the American Kidney FundApril 23rd, 2012 by PR News
Cone Communications was faced with a big challenge for the American Kidney Fund’s Pair Up effort: How do you get noticed amid the clutter of health messages that bombards the public daily?
Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th YearApril 16th, 2012 by Linda Romanello
Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.
Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media OutreachApril 9th, 2012 by Bill Miltenberg
Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.