Case Studies


avatar

Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted Line

The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold. | MORE »

Comments Off

avatar

Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results

Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom. | MORE »

Comments Off

avatar

Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup. | MORE »

Comments Off

avatar

Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort

With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media. | MORE »

Comments Off

avatar

Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process. | MORE »

Comments Off

avatar

Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa Launch

To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either. | MORE »

Comments Off

avatar

Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans

Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive. | MORE »

Comments Off

avatar

Case Study: MWW Has Celebrities to Spare in a Multi-Tiered Campaign to Make Bowling Roll With a Younger Crowd

To lift the stodgy image of bowling, MWW devised an online Hall of Fame voting contest ingeniously linked to hot celebrity nominees’ fan sites. | MORE »

Comments Off

avatar

Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health Campaign

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle. | MORE »

Comments Off

avatar

Case Study: Intel Amplifies Tech Brand Messaging, Gains Third-Party Credibility via Intel Advisors Influencer Group

Intel’s Advisor program puts key audience influencers at the forefront—helping Intel business units shape products and PR and marketing devise the right communications strategies. | MORE »

Comments Off