The world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public.
The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.
Case Study: PR Goes ‘On Air’ With Branded Radio Campaign to Support Fisher House Foundation and Military FamiliesJuly 2nd, 2012 by PR News
The power of the airwaves proved to be an effective communications tool to raise money, awareness for the military housing organization.
Case Study: Three-Tiered Media Relations Strategy Slingshots NASCAR Foundation From Pit Row to Pole PositionJune 25th, 2012 by Bill Miltenberg
Aggressive pitching around the NASCAR Unites kickoff event, car wash fundraisers and a prestigious award helped raise more than $1 million for children’s charities.
Case Study: PR Agency Finds a Cure for Cash-Strapped Healthcare Company With Life-Saving Data Point IndexJune 18th, 2012 by Linda Romanello
By reinventing itself as a thought leader, Change Healthcare garnered a big boost in awareness and $9.3 million in investor funding.
Case Study: Contests and Content Propel Talenti Gelato e Sorbetto’s Flavorful Facebook Page to Sweet SuccessJune 11th, 2012 by Bill Miltenberg
Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months.
Case Study: Bay Area Cyber-Conference Company Winds Up, Pitches Audience via Quirky Pro Athlete and Virtual TechnologyJune 4th, 2012 by Scott Van Camp
San Francisco Giants pitcher Brian Wilson piqued the interest of sports fans and business executives alike as the pitch man for webcasting company ON24.
Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day CampaignMay 28th, 2012 by Linda Romanello
Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015.
Case Study: Cartoon Network Establishes Bullying Pulpit, Inspiring Millions to Stand Up Against a Childhood PlagueMay 21st, 2012 by Bill Miltenberg
A partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign.
Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted CampaignMay 14th, 2012 by Linda Romanello
Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle.