To mark its 100th anniversary, IBM’s Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates.
Case Study: Integrated PR Tactics, Internal Communications Help Pay It Forward for ESPN’s Rise Up – Give Back! CampaignJuly 23rd, 2012 by Bill Miltenberg
Piggybacking off of a documentary series that chronicled schools suffering from budget cuts, ESPN enlisted students, celebrity athletes and 400 volunteers to renovate gyms and build new play spaces in four communities.
Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a PicnicJuly 16th, 2012 by Linda Romanello
The world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public.
Case Study: PR Goes ‘On Air’ With Branded Radio Campaign to Support Fisher House Foundation and Military FamiliesJuly 2nd, 2012 by PR News
The power of the airwaves proved to be an effective communications tool to raise money, awareness for the military housing organization.
The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.
Case Study: Three-Tiered Media Relations Strategy Slingshots NASCAR Foundation From Pit Row to Pole PositionJune 25th, 2012 by Bill Miltenberg
Aggressive pitching around the NASCAR Unites kickoff event, car wash fundraisers and a prestigious award helped raise more than $1 million for children’s charities.
Case Study: PR Agency Finds a Cure for Cash-Strapped Healthcare Company With Life-Saving Data Point IndexJune 18th, 2012 by Linda Romanello
By reinventing itself as a thought leader, Change Healthcare garnered a big boost in awareness and $9.3 million in investor funding.
Case Study: Contests and Content Propel Talenti Gelato e Sorbetto’s Flavorful Facebook Page to Sweet SuccessJune 11th, 2012 by Bill Miltenberg
Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months.
Case Study: Bay Area Cyber-Conference Company Winds Up, Pitches Audience via Quirky Pro Athlete and Virtual TechnologyJune 4th, 2012 by Scott Van Camp
San Francisco Giants pitcher Brian Wilson piqued the interest of sports fans and business executives alike as the pitch man for webcasting company ON24.
Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day CampaignMay 28th, 2012 by Linda Romanello
Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015.