Case Study: Influencers Wanted—Bevy of Mommy Bloggers Send Infantino’s Test-Drive Campaign Into High Gear
Make no mistake, the power of moms online is great, as demonstrated by product PR/awareness efforts by baby product maker Infantino.
Case Study: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a Success
A series of targeted press releases and a direct mail piece helped drive top-tier media national coverage of Wreaths Across America’s campaign.
Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results
Compelling content and innovative Web features have driven more than 10,000 visits per month for Baylor Health Care’s revamped online newsroom.
Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort
With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.
Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform
In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.
Case Study: Sly Messaging and a Personal Media Relations Touch Help Drive Global Buzz Around Hilton’s Spa Launch
To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either.