Case Studies


avatar

Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media. | MORE »

Comments Off

avatar

Case Study: Three-Tiered Media Relations Strategy Slingshots NASCAR Foundation From Pit Row to Pole Position

Aggressive pitching around the NASCAR Unites kickoff event, car wash fundraisers and a prestigious award helped raise more than $1 million for children’s charities. | MORE »

Comments Off

avatar

Case Study: PR Agency Finds a Cure for Cash-Strapped Healthcare Company With Life-Saving Data Point Index

By reinventing itself as a thought leader, Change Healthcare garnered a big boost in awareness and $9.3 million in investor funding. | MORE »

Comments Off

avatar

Case Study: Contests and Content Propel Talenti Gelato e Sorbetto’s Flavorful Facebook Page to Sweet Success

Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months. | MORE »

Comments Off

avatar

Case Study: Bay Area Cyber-Conference Company Winds Up, Pitches Audience via Quirky Pro Athlete and Virtual Technology

San Francisco Giants pitcher Brian Wilson piqued the interest of sports fans and business executives alike as the pitch man for webcasting company ON24. | MORE »

Comments Off

avatar

Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015. | MORE »

Comments Off

avatar

Case Study: Cartoon Network Establishes Bullying Pulpit, Inspiring Millions to Stand Up Against a Childhood Plague

A partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign. | MORE »

Comments Off

avatar

Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle. | MORE »

Comments Off

avatar

Case Study: Full-Scale PR Campaign Helps Elmhurst Memorial Hospital Survive Transplant to New Facility

A fully integrated communications approach—including print, broadcast, digital and social media—drove thousands of people to the grand opening festivities of a suburban Chicago hospital. | MORE »

Comments Off

avatar

Case Study: PR Packs a Punch With Spokesperson Laila Ali in Knockout Campaign for the American Kidney Fund

Cone Communications was faced with a big challenge for the American Kidney Fund’s Pair Up effort: How do you get noticed amid the clutter of health messages that bombards the public daily? | MORE »

Comments Off