Case Studies

Case Study: Jack Link’s Beef Jerky Launches a Meaty Campaign Mosaic Around an Annual Day of Celebration

August 27th, 2012 by

Did you hear the one about the Sasquatch who walked into a mall looking for his mosaic portrait? It actually happened on National Jerky Day, 2012.

Case Study: Inspired by iPad, B2B Electronics Company Switches Gears and Launches an iOS Printing Device

August 20th, 2012 by

A unflappable IT guy is the centerpiece of a video touting the simplicity and ease of use of the Lantronix xPrintServer device. The video has been viewed on YouTube close to 27,000 times.   Image courtesy… Continued

Case Study: Inspired by iPad, B2B Electronics Company Switches Gears and Launches an iOS Printing Device

August 20th, 2012 by

A unflappable IT guy is the centerpiece of a video touting the simplicity and ease of use of the Lantronix xPrintServer device. The video has been viewed on YouTube close to 27,000 times.   Image courtesy… Continued

Case Study: Rocky Mountain High: PR Puts the Pedal to the Pavement In Executing a Multi-Stage, 500-Mile Pro Cycling Race

August 13th, 2012 by

After a 25-year absence, professional cycling returned to Colorado, backed by a fully integrated event campaign featuring media relations, social media and a popular digital app.

Case Study: Huntington Bank Makes Internal Case That Diversity and Inclusion Are Good for Individuals—and for Business

August 6th, 2012 by

A dedicated intranet site, an animated video and extensive training have resulted in a more diverse bank.

Case Study: Huntington Bank Makes Internal Case That Diversity and Inclusion Are Good for Individuals—and for Business

August 6th, 2012 by

A dedicated intranet site, an animated video and extensive training have resulted in a more diverse bank.

Case Study: Ketchum and IBM Rally Hundreds of Thousands of Volunteers in Sweeping Global Give-Back Campaign

July 30th, 2012 by

To mark its 100th anniversary, IBM’s Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates.

Case Study: Integrated PR Tactics, Internal Communications Help Pay It Forward for ESPN’s Rise Up – Give Back! Campaign

July 23rd, 2012 by

Piggybacking off of a documentary series that chronicled schools suffering from budget cuts, ESPN enlisted students, celebrity athletes and 400 volunteers to renovate gyms and build new play spaces in four communities.

Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic

July 16th, 2012 by

The world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public.

Case Study: PR Goes ‘On Air’ With Branded Radio Campaign to Support Fisher House Foundation and Military Families

July 2nd, 2012 by

The power of the airwaves proved to be an effective communications tool to raise money, awareness for the military housing organization.