Case Studies


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Case Study: Grassroots National Campaign to Launch Safeway’s New All-Natural Food Line Proves PR Can Be a Picnic

The world’s longest picnic table, wide media coverage and a social media contest put Safeway’s Open Nature line front and center with the public. | MORE »

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Case Study: PR Goes ‘On Air’ With Branded Radio Campaign to Support Fisher House Foundation and Military Families

The power of the airwaves proved to be an effective communications tool to raise money, awareness for the military housing organization. | MORE »

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Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media. | MORE »

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Case Study: Three-Tiered Media Relations Strategy Slingshots NASCAR Foundation From Pit Row to Pole Position

Aggressive pitching around the NASCAR Unites kickoff event, car wash fundraisers and a prestigious award helped raise more than $1 million for children’s charities. | MORE »

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Case Study: PR Agency Finds a Cure for Cash-Strapped Healthcare Company With Life-Saving Data Point Index

By reinventing itself as a thought leader, Change Healthcare garnered a big boost in awareness and $9.3 million in investor funding. | MORE »

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Case Study: Contests and Content Propel Talenti Gelato e Sorbetto’s Flavorful Facebook Page to Sweet Success

Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months. | MORE »

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Case Study: Bay Area Cyber-Conference Company Winds Up, Pitches Audience via Quirky Pro Athlete and Virtual Technology

San Francisco Giants pitcher Brian Wilson piqued the interest of sports fans and business executives alike as the pitch man for webcasting company ON24. | MORE »

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Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015. | MORE »

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Case Study: Cartoon Network Establishes Bullying Pulpit, Inspiring Millions to Stand Up Against a Childhood Plague

A partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign. | MORE »

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Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle. | MORE »

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