Case Studies

Quick Study: Big Brands Trim Ad Budgets—More Room for PR $$?; Employees: Benefits Communications are Fringe at Best

September 17th, 2012 by

â–¶ Advertisers Trim Budgets—More Room for PR? Half of the biggest advertisers in the U.S. trimmed their budgets during the last quarter, including behemoths like Procter & Gamble, AT&T and Verizon. According to Kantar Media,… Continued

Case Study: Neo-Classic PR Stunt Parodies New York Art Museums, Driving Awareness of Conan’s Return to the Big Apple

September 10th, 2012 by

For communications pros, comedy is serious business. Just ask the PR/marketing team that engineered the New York Museum of Conan Art.

Case Study: Neo-Classic PR Stunt Parodies New York Art Museums, Driving Awareness of Conan’s Return to the Big Apple

September 10th, 2012 by

For communications pros, comedy is serious business. Just ask the PR/marketing team that engineered the New York Museum of Conan Art.

Case Study: Jack Link’s Beef Jerky Launches a Meaty Campaign Mosaic Around an Annual Day of Celebration

August 27th, 2012 by

Did you hear the one about the Sasquatch who walked into a mall looking for his mosaic portrait? It actually happened on National Jerky Day, 2012.

Case Study: Jack Link’s Beef Jerky Launches a Meaty Campaign Mosaic Around an Annual Day of Celebration

August 27th, 2012 by

Did you hear the one about the Sasquatch who walked into a mall looking for his mosaic portrait? It actually happened on National Jerky Day, 2012.

Case Study: Inspired by iPad, B2B Electronics Company Switches Gears and Launches an iOS Printing Device

August 20th, 2012 by

A unflappable IT guy is the centerpiece of a video touting the simplicity and ease of use of the Lantronix xPrintServer device. The video has been viewed on YouTube close to 27,000 times.   Image courtesy… Continued

Case Study: Inspired by iPad, B2B Electronics Company Switches Gears and Launches an iOS Printing Device

August 20th, 2012 by

A unflappable IT guy is the centerpiece of a video touting the simplicity and ease of use of the Lantronix xPrintServer device. The video has been viewed on YouTube close to 27,000 times.   Image courtesy… Continued

Case Study: Rocky Mountain High: PR Puts the Pedal to the Pavement In Executing a Multi-Stage, 500-Mile Pro Cycling Race

August 13th, 2012 by

After a 25-year absence, professional cycling returned to Colorado, backed by a fully integrated event campaign featuring media relations, social media and a popular digital app.

Case Study: Huntington Bank Makes Internal Case That Diversity and Inclusion Are Good for Individuals—and for Business

August 6th, 2012 by

A dedicated intranet site, an animated video and extensive training have resulted in a more diverse bank.

Case Study: Huntington Bank Makes Internal Case That Diversity and Inclusion Are Good for Individuals—and for Business

August 6th, 2012 by

A dedicated intranet site, an animated video and extensive training have resulted in a more diverse bank.