Case Studies

Case Study: ‘Greatest Moustache Campaign in History’ Introduces H&R Block to Younger Demo, Providing a Hefty Return

October 1st, 2012 by

The venerable insurance company changed its stodgy image among Millennials by executing an audacious campaign with a cause.

Case Study: ‘Greatest Moustache Campaign in History’ Introduces H&R Block to Younger Demo, Providing a Hefty Return

October 1st, 2012 by

The venerable insurance company changed its stodgy image among Millennials by executing an audacious campaign with a cause.

Case Study: Robust Research, Measurement Proves PR’s Worth in Spurring Action During Medicare/Medicaid Enrollment

September 24th, 2012 by

By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media.

Case Study: Robust Research, Measurement Proves PR’s Worth in Spurring Action During Medicare/Medicaid Enrollment

September 24th, 2012 by

By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media.

Case Study: Carefully Executed B2B Blog Becomes a Powerful Tool in Demonstrating Apriso’s Manufacturing Expertise

September 17th, 2012 by

With the Manufacturing Transformation Blog, Apriso put its thought leadership and expertise out front, going head-to-head against much larger competitors.

Quick Study: Big Brands Trim Ad Budgets—More Room for PR $$?; Employees: Benefits Communications are Fringe at Best

September 17th, 2012 by

â–¶ Advertisers Trim Budgets—More Room for PR? Half of the biggest advertisers in the U.S. trimmed their budgets during the last quarter, including behemoths like Procter & Gamble, AT&T and Verizon. According to Kantar Media,… Continued

Case Study: Carefully Executed B2B Blog Becomes a Powerful Tool in Demonstrating Apriso’s Manufacturing Expertise

September 17th, 2012 by

With the Manufacturing Transformation Blog, Apriso put its thought leadership and expertise out front, going head-to-head against much larger competitors.

Case Study: Neo-Classic PR Stunt Parodies New York Art Museums, Driving Awareness of Conan’s Return to the Big Apple

September 10th, 2012 by

For communications pros, comedy is serious business. Just ask the PR/marketing team that engineered the New York Museum of Conan Art.

Case Study: Neo-Classic PR Stunt Parodies New York Art Museums, Driving Awareness of Conan’s Return to the Big Apple

September 10th, 2012 by

For communications pros, comedy is serious business. Just ask the PR/marketing team that engineered the New York Museum of Conan Art.

Case Study: Jack Link’s Beef Jerky Launches a Meaty Campaign Mosaic Around an Annual Day of Celebration

August 27th, 2012 by

Did you hear the one about the Sasquatch who walked into a mall looking for his mosaic portrait? It actually happened on National Jerky Day, 2012.