Case Studies

Case Study: Twitter Campaign Keeps Railroad Association on Track In Growing Followers and Reaching Key Influencers

November 5th, 2012 by

CAAR leveraged breaking news in its Twitter onversations, such as President Obama’s call for hiring veterans, to highlight railroads’ partnership with the military.  Photo courtesy of SKDKnickerbocker Organization: Association of American Railroads Agency: SKDKnickerbocker Timeframe:… Continued

CaseStudy: Bounty’s Valentine to Teachers Results in Spotless Classrooms and Improved Learning Environments

October 29th, 2012 by

The venerable P&G brand engineered a community outreach campaign that brought together 25,000 volunteers and 430,000 students.

Case Study: No Stranger to Disasters, MassMutual Expertly Aids Its Hometown—and Employees—After a Deadly Tornado

October 22nd, 2012 by

After a tornado ravaged Springfield, Mass. on June 1, 2011, MassMutual CEO Roger Crandall is interviewed at the company-sponsored Rebuilding Fair.  Photo courtesy of MassMutual Company: Massachusetts Mutual Life Insurance Company Timeframe: June – October… Continued

Case Study: Clorox, Ketchum Use Online Influencers—and Twitter, Facebook and YouTube—to Make a Healthy Difference

October 15th, 2012 by

A campaign driven mainly by digital PR and social media led to 500,000 children receiving viral health checkups.

Quick Study: All the Rage: Big Brands Must Deal with Mad Consumers; Few Companies ‘Very Advanced’ in Leveraging Mobile

October 15th, 2012 by

â–¶ Enraged Consumers Require Response: Brand owners must respond to the growing number of consumers around the world who are “enraged” with the strategies and influence of major corporations, a study shows. The Futures Company… Continued

Case Study: Stoked by Targeted Media Outreach, PR Positions Grocery Store Chain as an Oasis in the Food Desert

October 8th, 2012 by

SUPERVALU CEO Craig Herkert appears on Fox Business to announce new store openings within its Save-A-Lot grocery store chain. A focused effort to get Herkert more media face time resulted in several hits.  Image courtesy… Continued

Case Study: Stoked by Targeted Media Outreach, PR Positions Grocery Store Chain as an Oasis in the Food Desert

October 8th, 2012 by

SUPERVALU CEO Craig Herkert appears on Fox Business to announce new store openings within its Save-A-Lot grocery store chain. A focused effort to get Herkert more media face time resulted in several hits.  Image courtesy… Continued

Case Study: ‘Greatest Moustache Campaign in History’ Introduces H&R Block to Younger Demo, Providing a Hefty Return

October 1st, 2012 by

The venerable insurance company changed its stodgy image among Millennials by executing an audacious campaign with a cause.

Case Study: ‘Greatest Moustache Campaign in History’ Introduces H&R Block to Younger Demo, Providing a Hefty Return

October 1st, 2012 by

The venerable insurance company changed its stodgy image among Millennials by executing an audacious campaign with a cause.

Case Study: Robust Research, Measurement Proves PR’s Worth in Spurring Action During Medicare/Medicaid Enrollment

September 24th, 2012 by

By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media.