Case Studies

Case Study: Clorox and Ketchum Clean Up With Crowdsourced and Influencer-Driven Content—Resulting in E-Book Bestseller

January 14th, 2013 by

How does a brand connect with first-time moms? If you’re Clorox, you tap social media to collect thousands of time-saving tips.

Case Study: APCO, Airlines for America Stave Off Federal Tax Initiative With High-Flying Education, Lobbying and Media Campaign

January 7th, 2013 by

To voice opposition to a proposed airline tax, A4A needed to educate members of Congress and mobilize airline employees and consumers about the implications of these proposed taxes, and quickly.

Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear Collection

December 17th, 2012 by

Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection.

Case Study: PR Agency Blends Old and New Retail Communications Tactics For Hardware Chain’s Launch of New-Look Stores

December 10th, 2012 by

Silicon Valley-based agency PRx Digital helped Orchard Supply Hardware tell their own story and become content publishers to open five stores within a four-month period.

CaseStudy: Hill+Knowlton Strategies Drives Ford Motor Company’s Massive CES Campaign for Auto Technology Dominance

December 3rd, 2012 by

A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas.

Case Study: Ogilvy PR Executes a Fashion Show Makeover to Refresh Iconic 10-Year-Old Heart Health Campaign

November 19th, 2012 by

New celebrities and partnerships—plus an exciting new venue—helped drive The Heart Truth’s Red Dress fashion show to the most media impressions in its history: nearly 2 billion.

Case Study: Sports Network Behemoth ESPN Takes Fans Behind the Scenes, Gets More Personal with Front Row Blog

November 12th, 2012 by

Looking to get more fan friendly, ESPN creates a blog that puts readers in the Front Row.

Case Study: Twitter Campaign Keeps Railroad Association on Track In Growing Followers and Reaching Key Influencers

November 5th, 2012 by

CAAR leveraged breaking news in its Twitter onversations, such as President Obama’s call for hiring veterans, to highlight railroads’ partnership with the military.  Photo courtesy of SKDKnickerbocker Organization: Association of American Railroads Agency: SKDKnickerbocker Timeframe:… Continued

CaseStudy: Bounty’s Valentine to Teachers Results in Spotless Classrooms and Improved Learning Environments

October 29th, 2012 by

The venerable P&G brand engineered a community outreach campaign that brought together 25,000 volunteers and 430,000 students.

Case Study: No Stranger to Disasters, MassMutual Expertly Aids Its Hometown—and Employees—After a Deadly Tornado

October 22nd, 2012 by

After a tornado ravaged Springfield, Mass. on June 1, 2011, MassMutual CEO Roger Crandall is interviewed at the company-sponsored Rebuilding Fair.  Photo courtesy of MassMutual Company: Massachusetts Mutual Life Insurance Company Timeframe: June – October… Continued