Case Studies


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Case Study: Carefully Executed B2B Blog Becomes a Powerful Tool in Demonstrating Apriso’s Manufacturing Expertise

With the Manufacturing Transformation Blog, Apriso put its thought leadership and expertise out front, going head-to-head against much larger competitors. | MORE »

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Case Study: Carefully Executed B2B Blog Becomes a Powerful Tool in Demonstrating Apriso’s Manufacturing Expertise

With the Manufacturing Transformation Blog, Apriso put its thought leadership and expertise out front, going head-to-head against much larger competitors. | MORE »

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Case Study: Neo-Classic PR Stunt Parodies New York Art Museums, Driving Awareness of Conan’s Return to the Big Apple

For communications pros, comedy is serious business. Just ask the PR/marketing team that engineered the New York Museum of Conan Art. | MORE »

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Case Study: Neo-Classic PR Stunt Parodies New York Art Museums, Driving Awareness of Conan’s Return to the Big Apple

For communications pros, comedy is serious business. Just ask the PR/marketing team that engineered the New York Museum of Conan Art. | MORE »

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Case Study: Jack Link’s Beef Jerky Launches a Meaty Campaign Mosaic Around an Annual Day of Celebration

Did you hear the one about the Sasquatch who walked into a mall looking for his mosaic portrait? It actually happened on National Jerky Day, 2012. | MORE »

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Case Study: Jack Link’s Beef Jerky Launches a Meaty Campaign Mosaic Around an Annual Day of Celebration

Did you hear the one about the Sasquatch who walked into a mall looking for his mosaic portrait? It actually happened on National Jerky Day, 2012. | MORE »

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Case Study: Inspired by iPad, B2B Electronics Company Switches Gears and Launches an iOS Printing Device

A unflappable IT guy is the centerpiece of a video touting the simplicity and ease of use of the Lantronix xPrintServer device. The video has been viewed on YouTube close to 27,000 times.   Image courtesy … | MORE »

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Case Study: Inspired by iPad, B2B Electronics Company Switches Gears and Launches an iOS Printing Device

A unflappable IT guy is the centerpiece of a video touting the simplicity and ease of use of the Lantronix xPrintServer device. The video has been viewed on YouTube close to 27,000 times.   Image courtesy … | MORE »

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Case Study: Rocky Mountain High: PR Puts the Pedal to the Pavement In Executing a Multi-Stage, 500-Mile Pro Cycling Race

After a 25-year absence, professional cycling returned to Colorado, backed by a fully integrated event campaign featuring media relations, social media and a popular digital app. | MORE »

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Case Study: Huntington Bank Makes Internal Case That Diversity and Inclusion Are Good for Individuals—and for Business

A dedicated intranet site, an animated video and extensive training have resulted in a more diverse bank. | MORE »

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