Case Studies


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Case Study: Stoked by Targeted Media Outreach, PR Positions Grocery Store Chain as an Oasis in the Food Desert

SUPERVALU CEO Craig Herkert appears on Fox Business to announce new store openings within its Save-A-Lot grocery store chain. A focused effort to get Herkert more media face time resulted in several hits.  Image courtesy … | MORE »

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Case Study: Stoked by Targeted Media Outreach, PR Positions Grocery Store Chain as an Oasis in the Food Desert

SUPERVALU CEO Craig Herkert appears on Fox Business to announce new store openings within its Save-A-Lot grocery store chain. A focused effort to get Herkert more media face time resulted in several hits.  Image courtesy … | MORE »

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Case Study: ‘Greatest Moustache Campaign in History’ Introduces H&R Block to Younger Demo, Providing a Hefty Return

The venerable insurance company changed its stodgy image among Millennials by executing an audacious campaign with a cause. | MORE »

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Case Study: ‘Greatest Moustache Campaign in History’ Introduces H&R Block to Younger Demo, Providing a Hefty Return

The venerable insurance company changed its stodgy image among Millennials by executing an audacious campaign with a cause. | MORE »

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Case Study: Robust Research, Measurement Proves PR’s Worth in Spurring Action During Medicare/Medicaid Enrollment

By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media. | MORE »

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Case Study: Robust Research, Measurement Proves PR’s Worth in Spurring Action During Medicare/Medicaid Enrollment

By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media. | MORE »

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Case Study: Carefully Executed B2B Blog Becomes a Powerful Tool in Demonstrating Apriso’s Manufacturing Expertise

With the Manufacturing Transformation Blog, Apriso put its thought leadership and expertise out front, going head-to-head against much larger competitors. | MORE »

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Case Study: Carefully Executed B2B Blog Becomes a Powerful Tool in Demonstrating Apriso’s Manufacturing Expertise

With the Manufacturing Transformation Blog, Apriso put its thought leadership and expertise out front, going head-to-head against much larger competitors. | MORE »

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Quick Study: Big Brands Trim Ad Budgets—More Room for PR $$?; Employees: Benefits Communications are Fringe at Best

â–¶ Advertisers Trim Budgets—More Room for PR? Half of the biggest advertisers in the U.S. trimmed their budgets during the last quarter, including behemoths like Procter & Gamble, AT&T and Verizon. According to Kantar Media, … | MORE »

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Case Study: Neo-Classic PR Stunt Parodies New York Art Museums, Driving Awareness of Conan’s Return to the Big Apple

For communications pros, comedy is serious business. Just ask the PR/marketing team that engineered the New York Museum of Conan Art. | MORE »

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