Case Studies

Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market

September 16th, 2013 by

Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after.

Case Study: Academy of Country Music Generates New Engagement For its Awards With Multifaceted Twitter PR Campaign

July 29th, 2013 by

Country music fans are considered some of the most loyal among all the musical genres. There’s an emotional bond between fans and country music artists that is generally lacking among jazz aficionados and rock connoisseurs.

Credit Goes to Amex Foundation and National Trust for Historic Preservation for Helping to ‘Repair’ America

June 24th, 2013 by

The American Express Foundation and the National Trust for Historic Preservation are leading the charge to encourage Americans to preserve the nation’s cultural history. The combination of aging locations in need of repair, local pride, passionate voices and the advent of social media have resulted in the two organizations not only helping to repair buildings and sites in need but also giving people a sense of ownership, pride of place and the realization that each individual can make a difference.

SELF Launches ‘Workout in the Park’ Game to Make a Brand New Splash in the (Growing) Social Gaming Space

June 10th, 2013 by

Being the first magazine to market with a social game was a daunting task.

Case Study: Allstate Foundation Builds A PR Campaign To Take The Conversation About Domestic Violence To A Higher Level

June 3rd, 2013 by

The goal was not only to get people to talk about the subject but inspire conversation and show that Allstate is a leader in driving the overall awareness.

To Tweet or Not To Tweet? A Key Question Now Confronting PR Pros

May 20th, 2013 by

The wisdom of linking your brand to a news story was raised anew earlier this month after McDonald’s tweeted in support of Charles Ramsey.

CaseStudy: Tech Brand ‘Graphically’ Illustrates Power of Research And Visuals to Communicate Thought Leadership

March 27th, 2013 by

To communicate thought leadership in the tech space, Lewis PR used compelling infographics to illuminate Unisys’ research.

Case Study: PR and Marketing Work as One to Earn Media, Fan and Online Buzz Around Century 21’s Super Bowl XLVII Ad Spots

February 11th, 2013 by

Century 21’s Super Bowl broadcast ad, shown during the third quarter of the game, depicts a new bride calling for a Century 21 agent after the groom faints at the altar. Company: Century 21 Real… Continued

CaseStudy: Tweets On a Plane: American Airlines Flies High with Masterful Response to Alec Baldwin’s ‘Words’ Rant

February 4th, 2013 by

When the "30 Rock" actor tweeted his displeasure with AA’s flight attendants, the airlines followed its crisis response plan to the letter—with a few exceptions.

Case Study: Facebook Enables Technology Company to Overcome Fragmented, Top-Down Internal Communications

January 21st, 2013 by

When Diversified Information Technologies had trouble with internal communications, it turned to Facebook. Guess what: The social network has replaced the company’s intranet as the internal platform of choice.