Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear Collection
Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection.
Case Study: PR Agency Blends Old and New Retail Communications Tactics For Hardware Chain’s Launch of New-Look Stores
Silicon Valley-based agency PRx Digital helped Orchard Supply Hardware tell their own story and become content publishers to open five stores within a four-month period.
CaseStudy: Hill+Knowlton Strategies Drives Ford Motor Company’s Massive CES Campaign for Auto Technology Dominance
A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas.
Case Study: Ogilvy PR Executes a Fashion Show Makeover to Refresh Iconic 10-Year-Old Heart Health Campaign
New celebrities and partnerships—plus an exciting new venue—helped drive The Heart Truth’s Red Dress fashion show to the most media impressions in its history: nearly 2 billion.
Case Study: Sports Network Behemoth ESPN Takes Fans Behind the Scenes, Gets More Personal with Front Row Blog
Looking to get more fan friendly, ESPN creates a blog that puts readers in the Front Row.
Case Study: Twitter Campaign Keeps Railroad Association on Track In Growing Followers and Reaching Key Influencers
CAAR leveraged breaking news in its Twitter onversations, such as President Obama’s call for hiring veterans, to highlight railroads’ partnership with the military. Photo courtesy of SKDKnickerbocker Organization: Association of American Railroads Agency: SKDKnickerbocker Timeframe: …
Case Study: No Stranger to Disasters, MassMutual Expertly Aids Its Hometown—and Employees—After a Deadly Tornado
After a tornado ravaged Springfield, Mass. on June 1, 2011, MassMutual CEO Roger Crandall is interviewed at the company-sponsored Rebuilding Fair. Photo courtesy of MassMutual Company: Massachusetts Mutual Life Insurance Company Timeframe: June – October …
Quick Study: All the Rage: Big Brands Must Deal with Mad Consumers; Few Companies ‘Very Advanced’ in Leveraging Mobile
â–¶ Enraged Consumers Require Response: Brand owners must respond to the growing number of consumers around the world who are “enraged” with the strategies and influence of major corporations, a study shows. The Futures Company …