Century 21’s Super Bowl broadcast ad, shown during the third quarter of the game, depicts a new bride calling for a Century 21 agent after the groom faints at the altar. Company: Century 21 Real… Continued
CaseStudy: Tweets On a Plane: American Airlines Flies High with Masterful Response to Alec Baldwin’s ‘Words’ RantFebruary 4th, 2013 by Bill Miltenberg
When the "30 Rock" actor tweeted his displeasure with AA’s flight attendants, the airlines followed its crisis response plan to the letter—with a few exceptions.
Case Study: Facebook Enables Technology Company to Overcome Fragmented, Top-Down Internal CommunicationsJanuary 21st, 2013 by Bill Miltenberg
When Diversified Information Technologies had trouble with internal communications, it turned to Facebook. Guess what: The social network has replaced the company’s intranet as the internal platform of choice.
Case Study: Clorox and Ketchum Clean Up With Crowdsourced and Influencer-Driven Content—Resulting in E-Book BestsellerJanuary 14th, 2013 by Bill Miltenberg
How does a brand connect with first-time moms? If you’re Clorox, you tap social media to collect thousands of time-saving tips.
Case Study: APCO, Airlines for America Stave Off Federal Tax Initiative With High-Flying Education, Lobbying and Media CampaignJanuary 7th, 2013 by Scott Van Camp
To voice opposition to a proposed airline tax, A4A needed to educate members of Congress and mobilize airline employees and consumers about the implications of these proposed taxes, and quickly.
Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear CollectionDecember 17th, 2012 by Bill Miltenberg
Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection.
Case Study: PR Agency Blends Old and New Retail Communications Tactics For Hardware Chain’s Launch of New-Look StoresDecember 10th, 2012 by Scott Van Camp
Silicon Valley-based agency PRx Digital helped Orchard Supply Hardware tell their own story and become content publishers to open five stores within a four-month period.
CaseStudy: Hill+Knowlton Strategies Drives Ford Motor Company’s Massive CES Campaign for Auto Technology DominanceDecember 3rd, 2012 by Linda Romanello
A sweeping media relations campaign, including aggressive pitching of Ford’s leadership, helped steal the show in Las Vegas.
Case Study: Ogilvy PR Executes a Fashion Show Makeover to Refresh Iconic 10-Year-Old Heart Health CampaignNovember 19th, 2012 by Bill Miltenberg
New celebrities and partnerships—plus an exciting new venue—helped drive The Heart Truth’s Red Dress fashion show to the most media impressions in its history: nearly 2 billion.
Case Study: Sports Network Behemoth ESPN Takes Fans Behind the Scenes, Gets More Personal with Front Row BlogNovember 12th, 2012 by jhudson
Looking to get more fan friendly, ESPN creates a blog that puts readers in the Front Row.