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SUPERVALU CEO Craig Herkert appears on Fox Business to announce new store openings within its Save-A-Lot grocery store chain. A focused effort to get Herkert more media face time resulted in several hits. Image courtesy …
The venerable insurance company changed its stodgy image among Millennials by executing an audacious campaign with a cause.
The venerable insurance company changed its stodgy image among Millennials by executing an audacious campaign with a cause.
By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media.
By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media.
â–¶ Advertisers Trim Budgets—More Room for PR? Half of the biggest advertisers in the U.S. trimmed their budgets during the last quarter, including behemoths like Procter & Gamble, AT&T and Verizon. According to Kantar Media, …
With the Manufacturing Transformation Blog, Apriso put its thought leadership and expertise out front, going head-to-head against much larger competitors.
With the Manufacturing Transformation Blog, Apriso put its thought leadership and expertise out front, going head-to-head against much larger competitors.
For communications pros, comedy is serious business. Just ask the PR/marketing team that engineered the New York Museum of Conan Art.
For communications pros, comedy is serious business. Just ask the PR/marketing team that engineered the New York Museum of Conan Art.
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