Tie-in With Bike Tour Grows Melon Demand Anyone selling or buying cantaloupe knows that time is of the essence. If the cantaloupe is not sweet-smelling and a little bit soft on the rind, then it’s… Continued
DOW CORNING TAPS TWO-WAY COMMUNICATION CHANNELS DURING DIFFICULT CHAPTER Communicating credibly and effectively with employees always is a critical challenge for corporations. When a company enters a well-publicized Chapter 11 proceeding, the stakes are even… Continued
Case Study: Evolutionary—Not Revolutionary—Changes to Internal Company Newsletter Update a 60-Year-Old TraditionApril 2nd, 2012 by Scott Van Camp
For more than 90 years, agricultural products company Wilbur-Ellis has evolved to keep pace with global market shifts. One aspect of the company was stuck in the non-digital past, though—its internal newsletter.
Case Study: Leveraging a Duke Hoops Tradition, Virtual Campout Contest Gathers Alumni and Data in a Slam-Dunk EffortMarch 26th, 2012 by Scott Van Camp
Duke’s Fuqua School of Business leveraged the men’s basketball "Campout" tradition to increase student and alumni participation and build awareness of its global presence.
Siemens’ online game that allows anyone to manage their own manufacturing plant has turned into an important external and internal engagement platform for the company.
Case Study: Influencers Wanted—Bevy of Mommy Bloggers Send Infantino’s Test-Drive Campaign Into High GearMarch 12th, 2012 by Bill Miltenberg
Make no mistake, the power of moms online is great, as demonstrated by product PR/awareness efforts by baby product maker Infantino.
Case Study: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a SuccessMarch 5th, 2012 by Bill Miltenberg
A series of targeted press releases and a direct mail piece helped drive top-tier media national coverage of Wreaths Across America’s campaign.
Case Study: Passionate Spokesman, Nimble Communications and Trackside Tweets Power Winning IndyCar SponsorshipFebruary 20th, 2012 by Scott Van Camp
Novo Nordisk takes the fast track in promoting its diabetes product portfolio—putting the pedal to race car driver Charlie Kimball’s metal.