Case Studies


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Case Study No. 111 – Danbury Hospital: Robots Deliver Fun To Hospital (And They Never Call in Sick)

Roscoe and Rosie don’t have time for coffee breaks, a lunch hour or idol conversation. You couldn’t find two more faithful employees. There’s no such thing as working overtime when your typical work day is … | MORE »

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Case Study No. 2948: McGraw-Hill Uses Media to Attack Prior Restraint Decision

Just as The McGraw-Hill Companies [MHP], based in Manhattan, was crafting a new corporate image — that it was more than just a standard ink-on-paper informations company — it was confronted with a rare politically-charged … | MORE »

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Case Study No. 110: Baystate Health Systems

Communications Strategy Reaches Spectrum of Employees Baystate Health Systems, Inc. had just devised a markedly different way for employees to report and keep track of their sick and vacation days, and needed to communicate the … | MORE »

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CASE STUDY NO. 2917: MERGERS & ACQUISITIONS

PR Helps Distressed Company Find Buyer Not all companies can make it on their own, and when they can’t, there’s always someone else who may be willing to give it the old college try. This … | MORE »

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CASE STUDY NO. 2916: CAUSE-RELATED MARKETING

Tie-in With Bike Tour Grows Melon Demand Anyone selling or buying cantaloupe knows that time is of the essence. If the cantaloupe is not sweet-smelling and a little bit soft on the rind, then it’s … | MORE »

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CASE STUDY NO. 2915: MARKETING PR

19960909 CASE STUDY NO. 2915: MARKETING PR September 9, 1996 CASE STUDY NO. 2915: MARKETING PR September 9, 1996 Burger King Tie-in Spurs Publicity, Sales Fast-food restaurants always are on the lookout for promotions that … | MORE »

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CASE STUDY NO. 2914: CYBER PR:

19960902 CASE STUDY NO. 2914: CYBER PR: September 2, 1996 CASE STUDY NO. 2914: CYBER PR: September 2, 1996 It should come as no surprise that an online service called WOW! would be marketed with … | MORE »

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CASE STUDY NO. 2912: EMPLOYEE COMMUNICATION

DOW CORNING TAPS TWO-WAY COMMUNICATION CHANNELS DURING DIFFICULT CHAPTER Communicating credibly and effectively with employees always is a critical challenge for corporations. When a company enters a well-publicized Chapter 11 proceeding, the stakes are even … | MORE »

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