Case Studies

Case Study No. 2959: Hotel PR

August 11th, 1997 by

PR Campaign Takes Brand-Building Among Families on the Road When brand managers at The Hampton Inn and Hampton Inn & Suites hotel chains asked Dallas-based Meltzer & Martin Public Relations to come up with a… Continued

Case Study No. 116: Cigna Dental

July 24th, 1997 by

Conversion Rates Soar With Direct Mail Campaign To recruit business-savvy dental practices for its new PPO (preferred provider organizations) plan, Cigna Dental (Plantation, Fla.) hit an investment nerve through a shrewd direct mail campaign that… Continued

Case Study No. 2956: Investor Relations

July 14th, 1997 by

Proactive Program Puts ‘Special Situation’ Co. on the IR Map When Diebold, Inc., a leading transaction systems hardware supplier, based in Canton, Ohio, geared up to change its shareholder base and mix seven years ago,… Continued

Case Study No. 115: NYLCare Health Plans

July 10th, 1997 by

Growing MSA Appeal Signals Managed Care Overhaul When Congress gave the green light to small business owners and employees of small employers for MSAs (Medical Savings Accounts) last year, NYLCare Health Plans, Inc. of New… Continued

Case Study No. 2955: Building Brand Awareness

July 7th, 1997 by

How The Weiser Group Grabbed Center Stage for Firm When Chicago-based Aon Consulting authored a unique study on employee attitudes, PR firm The Weiser Group seized upon the study’s innovative angles to not only only… Continued

Case Study No. 114 – Columbia Wesley Medical Center

June 26th, 1997 by

Birthing Center Reclaims Its Market Share Through ‘Softened’ Campaign In recent years, Columbia Wesley Medical Center’s long-time dominance as the Wichita, Kansas, leader for birthing care was being threatened by increased competition from two new… Continued

Case Study No. 113 – Englewood Hospital and Medical Center

June 12th, 1997 by

East Coast Hospital Responds to Bloodless Needs of Community Three years ago, when Englewood Hospital and Medical Center met with key members of the extensive Jehovah’s Witness community living in the tri-state area (New Jersey,… Continued

Case Study No. 2951 – Dreamworks Interactive

June 9th, 1997 by

Firm Uses Winning Combination of Guerrilla and Traditional PR It looked like an easy pitch: the CD-ROM product to be promoted was created by well-known game developer Doug TenNapel and published by DreamWorks Interactive. But… Continued

Case Study No. 112 – Hometown Health Network: State Legislation Triggers New Target For Workers’ Comp Program

May 29th, 1997 by

When an eagerly anticipated managed care bill is passed, industry marketers have to be well-positioned to shift from first to fifth gear at a moment’s notice. That’s exactly what Hometown Health Network, a Masillon, Ohio-based… Continued

Case Study No 2950 – Satellite Media Tour: Broadcast PR Firm Attracts Coverage With Finely Tuned Campaign

May 26th, 1997 by

Your client has a really big story to tell – it’s 2.2 million acres wide, to be exact – and the CEO wants to tell the story to a couple million people. Trouble is, he… Continued