Case Studies

Case Study

April 19th, 1999 by

In Florida, Tackling Teen Tobacco Use With the Truth If you heard that the "Truth Train" was coming through your town, chances are you might guess it had more to do with evangelism than with… Continued

Case Study

April 12th, 1999 by

IRS Designs Web Site to Fashion a Less Taxing Image The strange thing is you actually believe Michael C. Moore when he tells you his job with the Internal Revenue Service is fun. Moore, a… Continued

Case Study

December 21st, 1998 by

Nuclear Plant Gets Drilled on Crisis Management If a nuclear disaster strikes, the South Texas Project (STP) – the country’s second largest nuclear plant – proved it can disseminate timely, accurate news within an hour,… Continued

Case Study

November 30th, 1998 by

Pro Bono PSA Puts New Spin on Teen Pregnancy Prevention When a California-based communications agency specializing in highly technical industries temporarily stepped away from its usual clientele to enter the realm of teen pregnancy and… Continued

Case Study

October 26th, 1998 by

Nelson Doesn’t Just Blow Smoke in Clean Air Campaign Federal laws may start in Washington but they don’t often stop there. Beginning several years ago, the San Diego County Air Pollution Control District (APDC) decided… Continued

Case Study

August 17th, 1998 by

Video Motivates Employees to Share Ideas with Management Getting 7,000 employees to believe that their ideas would be valued by mid- and upper-management was Kaiser Permanente’s internal communications charge last year. Instead of using common… Continued

Case Study

July 27th, 1998 by

Kohnstamm’s Magnetic PR Draws Poetic Coverage Magnetic Poetry, the company that helps consumers fashion prose on their refrigerators and filing cabinets, credits a PR campaign with helping it become a $7 million business selling 50… Continued

Case Study

July 6th, 1998 by

PR Firm Creates Stackable Cookie Campaign More than 350,000 kids stacked Oreos at retail outlets last year in a promotional birthday contest that was so successful, Nabisco Biscuit Company [NA] plans to do it again… Continued

Case Study No. 2959: Hotel PR

August 11th, 1997 by

PR Campaign Takes Brand-Building Among Families on the Road When brand managers at The Hampton Inn and Hampton Inn & Suites hotel chains asked Dallas-based Meltzer & Martin Public Relations to come up with a… Continued

Case Study No. 116: Cigna Dental

July 24th, 1997 by

Conversion Rates Soar With Direct Mail Campaign To recruit business-savvy dental practices for its new PPO (preferred provider organizations) plan, Cigna Dental (Plantation, Fla.) hit an investment nerve through a shrewd direct mail campaign that… Continued