Case Studies

East Coast Hospital Responds to Bloodless Needs of Community Three years ago, when Englewood Hospital and Medical Center met with key members of the extensive Jehovah’s Witness community living in the tri-state area (New Jersey, … | MORE »

Firm Uses Winning Combination of Guerrilla and Traditional PR It looked like an easy pitch: the CD-ROM product to be promoted was created by well-known game developer Doug TenNapel and published by DreamWorks Interactive. But … | MORE »

When an eagerly anticipated managed care bill is passed, industry marketers have to be well-positioned to shift from first to fifth gear at a moment’s notice. That’s exactly what Hometown Health Network, a Masillon, Ohio-based … | MORE »

Your client has a really big story to tell – it’s 2.2 million acres wide, to be exact – and the CEO wants to tell the story to a couple million people. Trouble is, he … | MORE »

Roscoe and Rosie don’t have time for coffee breaks, a lunch hour or idol conversation. You couldn’t find two more faithful employees. There’s no such thing as working overtime when your typical work day is … | MORE »

Just as The McGraw-Hill Companies [MHP], based in Manhattan, was crafting a new corporate image — that it was more than just a standard ink-on-paper informations company — it was confronted with a rare politically-charged … | MORE »

Communications Strategy Reaches Spectrum of Employees Baystate Health Systems, Inc. had just devised a markedly different way for employees to report and keep track of their sick and vacation days, and needed to communicate the … | MORE »

PR Helps Distressed Company Find Buyer Not all companies can make it on their own, and when they can’t, there’s always someone else who may be willing to give it the old college try. This … | MORE »

Tie-in With Bike Tour Grows Melon Demand Anyone selling or buying cantaloupe knows that time is of the essence. If the cantaloupe is not sweet-smelling and a little bit soft on the rind, then it’s … | MORE »

19960909 CASE STUDY NO. 2915: MARKETING PR September 9, 1996 CASE STUDY NO. 2915: MARKETING PR September 9, 1996 Burger King Tie-in Spurs Publicity, Sales Fast-food restaurants always are on the lookout for promotions that … | MORE »