Case Studies


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Case Study

PR Firm Creates Stackable Cookie Campaign More than 350,000 kids stacked Oreos at retail outlets last year in a promotional birthday contest that was so successful, Nabisco Biscuit Company [NA] plans to do it again … | MORE »

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Case Study No. 2959: Hotel PR

PR Campaign Takes Brand-Building Among Families on the Road When brand managers at The Hampton Inn and Hampton Inn & Suites hotel chains asked Dallas-based Meltzer & Martin Public Relations to come up with a … | MORE »

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Case Study No. 116: Cigna Dental

Conversion Rates Soar With Direct Mail Campaign To recruit business-savvy dental practices for its new PPO (preferred provider organizations) plan, Cigna Dental (Plantation, Fla.) hit an investment nerve through a shrewd direct mail campaign that … | MORE »

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Case Study No. 2956: Investor Relations

Proactive Program Puts ‘Special Situation’ Co. on the IR Map When Diebold, Inc., a leading transaction systems hardware supplier, based in Canton, Ohio, geared up to change its shareholder base and mix seven years ago, … | MORE »

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Case Study No. 115: NYLCare Health Plans

Growing MSA Appeal Signals Managed Care Overhaul When Congress gave the green light to small business owners and employees of small employers for MSAs (Medical Savings Accounts) last year, NYLCare Health Plans, Inc. of New … | MORE »

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Case Study No. 2955: Building Brand Awareness

How The Weiser Group Grabbed Center Stage for Firm When Chicago-based Aon Consulting authored a unique study on employee attitudes, PR firm The Weiser Group seized upon the study’s innovative angles to not only only … | MORE »

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Case Study No. 114 – Columbia Wesley Medical Center

Birthing Center Reclaims Its Market Share Through ‘Softened’ Campaign In recent years, Columbia Wesley Medical Center’s long-time dominance as the Wichita, Kansas, leader for birthing care was being threatened by increased competition from two new … | MORE »

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Case Study No. 113 – Englewood Hospital and Medical Center

East Coast Hospital Responds to Bloodless Needs of Community Three years ago, when Englewood Hospital and Medical Center met with key members of the extensive Jehovah’s Witness community living in the tri-state area (New Jersey, … | MORE »

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Case Study No. 2951 – Dreamworks Interactive

Firm Uses Winning Combination of Guerrilla and Traditional PR It looked like an easy pitch: the CD-ROM product to be promoted was created by well-known game developer Doug TenNapel and published by DreamWorks Interactive. But … | MORE »

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Case Study No. 112 – Hometown Health Network: State Legislation Triggers New Target For Workers’ Comp Program

When an eagerly anticipated managed care bill is passed, industry marketers have to be well-positioned to shift from first to fifth gear at a moment’s notice. That’s exactly what Hometown Health Network, a Masillon, Ohio-based … | MORE »

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