Case Studies


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Case Study

Pro Bono PSA Puts New Spin on Teen Pregnancy Prevention When a California-based communications agency specializing in highly technical industries temporarily stepped away from its usual clientele to enter the realm of teen pregnancy and … | MORE »

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Nelson Doesn’t Just Blow Smoke in Clean Air Campaign Federal laws may start in Washington but they don’t often stop there. Beginning several years ago, the San Diego County Air Pollution Control District (APDC) decided … | MORE »

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Video Motivates Employees to Share Ideas with Management Getting 7,000 employees to believe that their ideas would be valued by mid- and upper-management was Kaiser Permanente’s internal communications charge last year. Instead of using common … | MORE »

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Kohnstamm’s Magnetic PR Draws Poetic Coverage Magnetic Poetry, the company that helps consumers fashion prose on their refrigerators and filing cabinets, credits a PR campaign with helping it become a $7 million business selling 50 … | MORE »

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PR Firm Creates Stackable Cookie Campaign More than 350,000 kids stacked Oreos at retail outlets last year in a promotional birthday contest that was so successful, Nabisco Biscuit Company [NA] plans to do it again … | MORE »

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Case Study No. 2959: Hotel PR

PR Campaign Takes Brand-Building Among Families on the Road When brand managers at The Hampton Inn and Hampton Inn & Suites hotel chains asked Dallas-based Meltzer & Martin Public Relations to come up with a … | MORE »

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Case Study No. 116: Cigna Dental

Conversion Rates Soar With Direct Mail Campaign To recruit business-savvy dental practices for its new PPO (preferred provider organizations) plan, Cigna Dental (Plantation, Fla.) hit an investment nerve through a shrewd direct mail campaign that … | MORE »

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Case Study No. 2956: Investor Relations

Proactive Program Puts ‘Special Situation’ Co. on the IR Map When Diebold, Inc., a leading transaction systems hardware supplier, based in Canton, Ohio, geared up to change its shareholder base and mix seven years ago, … | MORE »

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Case Study No. 115: NYLCare Health Plans

Growing MSA Appeal Signals Managed Care Overhaul When Congress gave the green light to small business owners and employees of small employers for MSAs (Medical Savings Accounts) last year, NYLCare Health Plans, Inc. of New … | MORE »

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Case Study No. 2955: Building Brand Awareness

How The Weiser Group Grabbed Center Stage for Firm When Chicago-based Aon Consulting authored a unique study on employee attitudes, PR firm The Weiser Group seized upon the study’s innovative angles to not only only … | MORE »

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