Case Studies

Case Study

August 17th, 1998 by

Video Motivates Employees to Share Ideas with Management Getting 7,000 employees to believe that their ideas would be valued by mid- and upper-management was Kaiser Permanente’s internal communications charge last year. Instead of using common… Continued

Case Study

July 27th, 1998 by

Kohnstamm’s Magnetic PR Draws Poetic Coverage Magnetic Poetry, the company that helps consumers fashion prose on their refrigerators and filing cabinets, credits a PR campaign with helping it become a $7 million business selling 50… Continued

Case Study

July 6th, 1998 by

PR Firm Creates Stackable Cookie Campaign More than 350,000 kids stacked Oreos at retail outlets last year in a promotional birthday contest that was so successful, Nabisco Biscuit Company [NA] plans to do it again… Continued

Case Study No. 2959: Hotel PR

August 11th, 1997 by

PR Campaign Takes Brand-Building Among Families on the Road When brand managers at The Hampton Inn and Hampton Inn & Suites hotel chains asked Dallas-based Meltzer & Martin Public Relations to come up with a… Continued

Case Study No. 116: Cigna Dental

July 24th, 1997 by

Conversion Rates Soar With Direct Mail Campaign To recruit business-savvy dental practices for its new PPO (preferred provider organizations) plan, Cigna Dental (Plantation, Fla.) hit an investment nerve through a shrewd direct mail campaign that… Continued

Case Study No. 2956: Investor Relations

July 14th, 1997 by

Proactive Program Puts ‘Special Situation’ Co. on the IR Map When Diebold, Inc., a leading transaction systems hardware supplier, based in Canton, Ohio, geared up to change its shareholder base and mix seven years ago,… Continued

Case Study No. 115: NYLCare Health Plans

July 10th, 1997 by

Growing MSA Appeal Signals Managed Care Overhaul When Congress gave the green light to small business owners and employees of small employers for MSAs (Medical Savings Accounts) last year, NYLCare Health Plans, Inc. of New… Continued

Case Study No. 2955: Building Brand Awareness

July 7th, 1997 by

How The Weiser Group Grabbed Center Stage for Firm When Chicago-based Aon Consulting authored a unique study on employee attitudes, PR firm The Weiser Group seized upon the study’s innovative angles to not only only… Continued

Case Study No. 114 – Columbia Wesley Medical Center

June 26th, 1997 by

Birthing Center Reclaims Its Market Share Through ‘Softened’ Campaign In recent years, Columbia Wesley Medical Center’s long-time dominance as the Wichita, Kansas, leader for birthing care was being threatened by increased competition from two new… Continued

Case Study No. 113 – Englewood Hospital and Medical Center

June 12th, 1997 by

East Coast Hospital Responds to Bloodless Needs of Community Three years ago, when Englewood Hospital and Medical Center met with key members of the extensive Jehovah’s Witness community living in the tri-state area (New Jersey,… Continued