Case Studies


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Case Study : Let’s Go to the Video…and Score Online PR Success!

Companies: Grecco Gear; Denver Public Library Timeframes: 2003 to present; March 2006 Video content has enhanced many PR campaigns, either through the traditional use of VNRs or b-roll footage or in special promotional tapes sent … | MORE »

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‘Real-Life’ Campaign Brands System As Top Regional Choice The concept of using "real-life" patient stories in marketing campaigns may not be a novel approach in the healthcare industry but for the last two years the … | MORE »

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Sticks and Stones May Break Bones, but Names May Drive Up Sales When Moral Majority Founder Jerry Falwell labeled Tinky Winky gay, the charge set off a media frenzy and a strong response from The … | MORE »

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In Florida, Tackling Teen Tobacco Use With the Truth If you heard that the "Truth Train" was coming through your town, chances are you might guess it had more to do with evangelism than with … | MORE »

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IRS Designs Web Site to Fashion a Less Taxing Image The strange thing is you actually believe Michael C. Moore when he tells you his job with the Internal Revenue Service is fun. Moore, a … | MORE »

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Nuclear Plant Gets Drilled on Crisis Management If a nuclear disaster strikes, the South Texas Project (STP) – the country’s second largest nuclear plant – proved it can disseminate timely, accurate news within an hour, … | MORE »

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Pro Bono PSA Puts New Spin on Teen Pregnancy Prevention When a California-based communications agency specializing in highly technical industries temporarily stepped away from its usual clientele to enter the realm of teen pregnancy and … | MORE »

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Nelson Doesn’t Just Blow Smoke in Clean Air Campaign Federal laws may start in Washington but they don’t often stop there. Beginning several years ago, the San Diego County Air Pollution Control District (APDC) decided … | MORE »

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Video Motivates Employees to Share Ideas with Management Getting 7,000 employees to believe that their ideas would be valued by mid- and upper-management was Kaiser Permanente’s internal communications charge last year. Instead of using common … | MORE »

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Kohnstamm’s Magnetic PR Draws Poetic Coverage Magnetic Poetry, the company that helps consumers fashion prose on their refrigerators and filing cabinets, credits a PR campaign with helping it become a $7 million business selling 50 … | MORE »

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