Case Studies


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Case Study: Googling for a Cause: A PR Partnership Goes Digital on Behalf of the Darfur Crisis

Companies: Google, United States Holocaust Memorial Museum and BrightEarth Project Timeframe: 2006-ongoing The United States Holocaust Memorial Museum in Washington, D.C., wanted visitors to learn about the ravaging effects of the modern-day genocide in Darfur. … | MORE »

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Case Study: Sleepless in San Diego: A Media Relations Campaign Awakens Plight of the Homeless

Company: San Diego Rescue Mission Agency: Cook & Schmid Timeframe: 2005 – 2006 For over 50 years, the San Diego Rescue Mission, which started off as a soup kitchen, has been serving 10,000 homeless men, … | MORE »

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Case Study: Dove’s Brand Awareness Finds Beauty In Real Women

Company: Dove-Unilever Agency: Edelman Timeframe: 2004 – present Boosting brand awareness in the cluttered health and beauty products market is tricky, but the global beauty brand Dove distinguished their U.S. launch of the Dove Campaign … | MORE »

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Case Study : For One Pharmaceutical Group, a PSA Serves Up a Dose of Reality

Company: Purdue Pharma Agency: Fenn Communications Group/The McGinn Group Timeframe: Six months Budget: $2.5 million Potent prescription pain medications have seen their fair share of publicity in recent years, with personalities as large as Rush … | MORE »

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Case Study : Let’s Go to the Video…and Score Online PR Success!

Companies: Grecco Gear; Denver Public Library Timeframes: 2003 to present; March 2006 Video content has enhanced many PR campaigns, either through the traditional use of VNRs or b-roll footage or in special promotional tapes sent … | MORE »

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CASE STUDY

‘Real-Life’ Campaign Brands System As Top Regional Choice The concept of using "real-life" patient stories in marketing campaigns may not be a novel approach in the healthcare industry but for the last two years the … | MORE »

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Sticks and Stones May Break Bones, but Names May Drive Up Sales When Moral Majority Founder Jerry Falwell labeled Tinky Winky gay, the charge set off a media frenzy and a strong response from The … | MORE »

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In Florida, Tackling Teen Tobacco Use With the Truth If you heard that the "Truth Train" was coming through your town, chances are you might guess it had more to do with evangelism than with … | MORE »

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IRS Designs Web Site to Fashion a Less Taxing Image The strange thing is you actually believe Michael C. Moore when he tells you his job with the Internal Revenue Service is fun. Moore, a … | MORE »

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Nuclear Plant Gets Drilled on Crisis Management If a nuclear disaster strikes, the South Texas Project (STP) – the country’s second largest nuclear plant – proved it can disseminate timely, accurate news within an hour, … | MORE »

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