Case Studies


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Case Study: Construction Concerto: Event Marketing & Media Relations Efforts Orchestrate a Groundbreaking Move

Company: MacPhail Center for Music Agency: Fast Horse Timeframe: 2006-2007 Since 1907, the Minneapolis-based MacPhail Center for Music has been one of the country’s most respected–and most understated–music education centers. As the organization’s centennial approached, … | MORE »

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Case Study: Making History (Again): An Anniversary Celebration Puts America’s First Permanent Settlement in the Spotlight

Company: Commonweath of Virginia Agency: Ruder Finn & Jamestown 2007 Timeframe: 2007 In 2007, the Commonwealth of Virginia wanted to commemorate the 400th anniversary of the founding of Jamestown, the New World’s first permanent English … | MORE »

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Case Study: Oil and Water: An Integrated Campaign Turns a Slippery Controversy Into a Two-Way Conversation

Company: ConocoPhillips Agency: Fleishman-Hillard Timeframe: 2006-2007 Within the last 10 years, skyrocketing gas prices coupled with a climate in crisis have caused a precipitous drop in national consumer confidence toward the oil and natural gas … | MORE »

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Case Study: Democratizing Corporate Governance: Aflac Wins Shareholder Support by Giving Them a ‘Say on Pay’

Company: Aflac Agency: Fleishman-Hillard Timeframe: 2007-2008 The American Family Life Insurance Company (Aflac) may be best known in the consumer marketplace for its quirky, quacky duck mascot, but the insurance giant made a different type … | MORE »

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Case Study: Employers With Benefits: An Integrated Campaign Teaches Employees the Value of Open Enrollment

Company: MetLife Agency: Bliss PR, DraftFCB Timeframe: 2006-ongoing As employees take more responsibility for choosing and funding their own benefits, many are seeking guidance from employers to help them make the right decisions. At many … | MORE »

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Case Study: The Flavor of Philanthropy: A Spunky Brand Goes Social in the Name of Peace, Love and Ice Cream

Company: Ben & Jerry’s Agency: ViTrue Inc. Timeframe: April 2008-ongoing For such a young company by most standards, Ben & Jerry’s has a long and storied history, having evolved from a small-town ice cream shop … | MORE »

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Case Study: Move Over, Dracula: PR & Marketing Meet Online to Introduce Fans to a Creepy Crew of Characters

Company: HBO Agency: Campfire Timeframe: Feb 2008-present Starting this September, there may be a few contenders to Count Dracula’s throne as the most notorious vampire, as that month marks the premiere of HBO’s newest series, … | MORE »

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Case Study: Happy Deal: Moms Drafted to Help Give the McDonald’s Brand a Big Mac Makeover

Company: McDonald’s Agency: Morgan & Myers, Arc Worldwide Timeframe: 2007 Although McDonald’s has had a long history of serving fast food and feeds nearly 27 million U.S. customers every day, there have always been questions … | MORE »

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Case Study: PR Execs Crunch Numbers and Conduct Research To Help Alleviate Financial Burden of College Education

Company: AllianceBernstein Investments Agency: Tiller, LLC Timeframe: 2006 – present Although a college education may be a necessity in today’s competitive job market, it is virtually unaffordable for many families across the country. As college … | MORE »

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Case Study: Repositioning an Iconic Brand is Sweet Spot For the Girl Scouts of the USA

Company: Girl Scouts of the USA Agency: CRT/tanaka Timeframe: July 2006-March 2007 The Girl Scouts of the USA’s (GSUSA) cookie program arguably is its most iconic brand asset nationwide, despite the organization’s decision in 2006 … | MORE »

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