Case Studies


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Case Study: The Flavor of Philanthropy: A Spunky Brand Goes Social in the Name of Peace, Love and Ice Cream

Company: Ben & Jerry’s Agency: ViTrue Inc. Timeframe: April 2008-ongoing For such a young company by most standards, Ben & Jerry’s has a long and storied history, having evolved from a small-town ice cream shop … | MORE »

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Case Study: Move Over, Dracula: PR & Marketing Meet Online to Introduce Fans to a Creepy Crew of Characters

Company: HBO Agency: Campfire Timeframe: Feb 2008-present Starting this September, there may be a few contenders to Count Dracula’s throne as the most notorious vampire, as that month marks the premiere of HBO’s newest series, … | MORE »

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Case Study: Happy Deal: Moms Drafted to Help Give the McDonald’s Brand a Big Mac Makeover

Company: McDonald’s Agency: Morgan & Myers, Arc Worldwide Timeframe: 2007 Although McDonald’s has had a long history of serving fast food and feeds nearly 27 million U.S. customers every day, there have always been questions … | MORE »

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Case Study: PR Execs Crunch Numbers and Conduct Research To Help Alleviate Financial Burden of College Education

Company: AllianceBernstein Investments Agency: Tiller, LLC Timeframe: 2006 – present Although a college education may be a necessity in today’s competitive job market, it is virtually unaffordable for many families across the country. As college … | MORE »

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Case Study: Repositioning an Iconic Brand is Sweet Spot For the Girl Scouts of the USA

Company: Girl Scouts of the USA Agency: CRT/tanaka Timeframe: July 2006-March 2007 The Girl Scouts of the USA’s (GSUSA) cookie program arguably is its most iconic brand asset nationwide, despite the organization’s decision in 2006 … | MORE »

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Case Study: Googling for a Cause: A PR Partnership Goes Digital on Behalf of the Darfur Crisis

Companies: Google, United States Holocaust Memorial Museum and BrightEarth Project Timeframe: 2006-ongoing The United States Holocaust Memorial Museum in Washington, D.C., wanted visitors to learn about the ravaging effects of the modern-day genocide in Darfur. … | MORE »

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Case Study: Sleepless in San Diego: A Media Relations Campaign Awakens Plight of the Homeless

Company: San Diego Rescue Mission Agency: Cook & Schmid Timeframe: 2005 – 2006 For over 50 years, the San Diego Rescue Mission, which started off as a soup kitchen, has been serving 10,000 homeless men, … | MORE »

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Case Study: Dove’s Brand Awareness Finds Beauty In Real Women

Company: Dove-Unilever Agency: Edelman Timeframe: 2004 – present Boosting brand awareness in the cluttered health and beauty products market is tricky, but the global beauty brand Dove distinguished their U.S. launch of the Dove Campaign … | MORE »

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Case Study : For One Pharmaceutical Group, a PSA Serves Up a Dose of Reality

Company: Purdue Pharma Agency: Fenn Communications Group/The McGinn Group Timeframe: Six months Budget: $2.5 million Potent prescription pain medications have seen their fair share of publicity in recent years, with personalities as large as Rush … | MORE »

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Case Study : Let’s Go to the Video…and Score Online PR Success!

Companies: Grecco Gear; Denver Public Library Timeframes: 2003 to present; March 2006 Video content has enhanced many PR campaigns, either through the traditional use of VNRs or b-roll footage or in special promotional tapes sent … | MORE »

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