Case Studies

Better Safe Than Sorry: An Internal Branding/Employee Relations Campaign Puts Safety First

February 16th, 2009 by

Company: Worthington Industries Agency: Fahlgren Mortine Timeframe: 2007 Since 1955, Worthington Industries, a metal processing company based in Columbus, Ohio, and its employees have lived a philosophy based on what they call the "Golden Rule"… Continued

Case Study: Construction Concerto: Event Marketing & Media Relations Efforts Orchestrate a Groundbreaking Move

February 9th, 2009 by

Company: MacPhail Center for Music Agency: Fast Horse Timeframe: 2006-2007 Since 1907, the Minneapolis-based MacPhail Center for Music has been one of the country’s most respected–and most understated–music education centers. As the organization’s centennial approached,… Continued

Case Study: Making History (Again): An Anniversary Celebration Puts America’s First Permanent Settlement in the Spotlight

February 2nd, 2009 by

Company: Commonweath of Virginia Agency: Ruder Finn & Jamestown 2007 Timeframe: 2007 In 2007, the Commonwealth of Virginia wanted to commemorate the 400th anniversary of the founding of Jamestown, the New World’s first permanent English… Continued

Case Study: Oil and Water: An Integrated Campaign Turns a Slippery Controversy Into a Two-Way Conversation

January 12th, 2009 by

Company: ConocoPhillips Agency: Fleishman-Hillard Timeframe: 2006-2007 Within the last 10 years, skyrocketing gas prices coupled with a climate in crisis have caused a precipitous drop in national consumer confidence toward the oil and natural gas… Continued

Case Study: Democratizing Corporate Governance: Aflac Wins Shareholder Support by Giving Them a ‘Say on Pay’

January 5th, 2009 by

Company: Aflac Agency: Fleishman-Hillard Timeframe: 2007-2008 The American Family Life Insurance Company (Aflac) may be best known in the consumer marketplace for its quirky, quacky duck mascot, but the insurance giant made a different type… Continued

Case Study: Employers With Benefits: An Integrated Campaign Teaches Employees the Value of Open Enrollment

August 18th, 2008 by

Company: MetLife Agency: Bliss PR, DraftFCB Timeframe: 2006-ongoing As employees take more responsibility for choosing and funding their own benefits, many are seeking guidance from employers to help them make the right decisions. At many… Continued

Case Study: The Flavor of Philanthropy: A Spunky Brand Goes Social in the Name of Peace, Love and Ice Cream

August 11th, 2008 by

Company: Ben & Jerry’s Agency: ViTrue Inc. Timeframe: April 2008-ongoing For such a young company by most standards, Ben & Jerry’s has a long and storied history, having evolved from a small-town ice cream shop… Continued

Case Study: Move Over, Dracula: PR & Marketing Meet Online to Introduce Fans to a Creepy Crew of Characters

August 4th, 2008 by

Company: HBO Agency: Campfire Timeframe: Feb 2008-present Starting this September, there may be a few contenders to Count Dracula’s throne as the most notorious vampire, as that month marks the premiere of HBO’s newest series,… Continued

Case Study: Happy Deal: Moms Drafted to Help Give the McDonald’s Brand a Big Mac Makeover

July 21st, 2008 by

Company: McDonald’s Agency: Morgan & Myers, Arc Worldwide Timeframe: 2007 Although McDonald’s has had a long history of serving fast food and feeds nearly 27 million U.S. customers every day, there have always been questions… Continued

Case Study: PR Execs Crunch Numbers and Conduct Research To Help Alleviate Financial Burden of College Education

March 31st, 2008 by

Company: AllianceBernstein Investments Agency: Tiller, LLC Timeframe: 2006 – present Although a college education may be a necessity in today’s competitive job market, it is virtually unaffordable for many families across the country. As college… Continued