Case Studies


avatar

Case Study: The USO Maps Its Way to Measurement Greatness

Company: USO Agency: KDPaine & Partners Timeframe: 2007-ongoing The USO ( United Service Organizations) has deep roots in American culture. A congressionally chartered nonprofit organization that acts as a liaison between the American public and … | MORE »

Comments Off

avatar

WITH MEDIA RELATIONS, TRANSPARENCY IS EVERYTHING

Since taking office, President Obama has made transparency the backbone of his communications efforts. According to Sherry Goldman, president of Goldman Communications Group, PRprofessionals must also follow this mandate when dealing with the media, particularly … | MORE »

Comments Off

avatar

Case Study: BT Supports Its Employees’ Volunteer Efforts via Global Communications & the Web

Connecting employees who are scattered around the globe is a monumental challenge for any organization, and BT, a global provider of communications solutions and services, is no exception. | MORE »

Comments Off

avatar

BEST PRACTICES FOR PHILANTHROPIC EMPLOYEE RELATIONS INITIATIVES

When looking to launch your own employee relations campaign around a CSR initiative, don’t overlook the following key components, as identified and described by Beth Courtier, head of BT’s Charity Program, and Joanna Sheehy, project … | MORE »

Comments Off

avatar

DIVIDE & CONQUER

The nature of SEGA’s community-building initiative, coupled with the major measurement elements, required Kellie Parker, community manager of Sega of America, to divide up the various social media properties with the PR department. This made … | MORE »

Comments Off

avatar

Case Study: Web Analytics Take the SEGA Brand’s Robust Community-Building Campaign to the Next Level

Company: SEGA Timeframe: October 2008- ongoing The video-gaming community has always been characterized by its members’ enthusiasm for technology, and by their desire to connect and interact with fellow fans. The proliferation of social media … | MORE »

Comments Off

avatar

Think Big: COMMUNICATING ON A GLOBAL SCALE

Digital communications platforms may help bridge geographic gaps, but by no means do they alleviate the logistical nightmares that come with planning a global initiative. No one knows that better than the communications executives at … | MORE »

Comments Off

avatar

GLOBALIZATION AS AN IMPETUS FOR RESPONSIBLE LEADERSHIP

PricewaterhouseCoopers ’ “Power of 10” initiative, based on the concept of responsible leadership on a global scale, was not created in a vacuum. On the contrary, extensive research was conducted—especially around the company’s annual global … | MORE »

Comments Off

avatar

Case Study: Business Without Borders: PwC Celebrates Its 10th Anniversary With a PR Program of Global Proportions

Company: PricewaterhouseCoopers Timeframe: 2008-ongoing As the company’s 10th anniversary drew near, PricewaterhouseCoopers (which was formed in 1998 after a merger between Price Waterhouse and Coopers & Lybrand) executives decided that giving back to global communities … | MORE »

Comments Off

avatar

Case Study: Metrics Make the World Go ’Round: How One Nonprofit Measures the Impact of Its Social Media Marketing

When your PR efforts create a measurable impact on your organization’s goals, you will be at the head of the line for budget and staff. If you can’t measure your contributions to the organization’s goals, then you are at risk of being thought of as “one those communications people we have to keep around” by senior management. | MORE »

Comments Off