The primary objectives in establishing a fresh image for a profession may differ from that of a product or service, but the rebrand-ing process is largely universal, according to Society of Actuaries (SOA) director of… Continued
To make it’s profession more appealing, the Society of Actuaries, with the help of GolinHarris, sets about to rebrand its image.
Company: Lenovo Agency: Ketchum Timeframe: January 2007-2008 When Lenovo purchased IBM’s PC division in 2005, it was a Chinese company that flew under the radar of most of the world. However, its $1.25 billion acquisition… Continued
Christine Dotts, CSR PR manager for Intel, provides the following best practices based on the widespread success of the company’s CSR initiatives: • Tell the story: “We are constantly looking for opportunities throughout the organization… Continued
As the world’s leader in silicon innovation, Intel Corp.’s products and services impact the lives of individuals and communities around the world every day, often in ways that go unnoticed. Just as its
Company: UPS Agency: Fleishman-Hillard Timeframe: 2008 With 99,000 vehicles logging 2 billion miles a year, UPS is the Shaquille O’Neal of carbon footprints. And that’s not to say that the company wasn’t sensitive to environmental… Continued
Events that are linchpins of PR campaigns always require stringent planning, research and execution to kick them off. The logistics are such that it is imperative to draw in all of the departments in your… Continued
In the world of retail, the day after Thanksgiving is the official kickoff to the holiday shopping season. Aptly dubbed Black Friday, it’s the day diehard shoppers across the country strategize and camp out in front of their favorite stores in an attempt to score the season’s hottest products at a fraction of the price.